Who Owns Poise?
Poise is owned by Kimberly-Clark Corporation (NASDAQ: KMB), which created the brand in 1992. Poise makes pads, liners, and bladder-leak products aimed primarily at women — the leading US light-incontinence line. Parent net sales were $16.4 billion in FY2025.
Parent Company
Founded
1992
Status
Publicly Traded
Headquarters
Poise Timeline
Who Owns Poise?
- Parent Company: Kimberly-Clark Corporation
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: KMB
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Poise | Kimberly-Clark Corporation | Wholly owned |
Where to Buy
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History of Poise
- Founded: 1992
- Founders: Kimberly-Clark Corporation
Kimberly-Clark launched Poise in 1992 as a dedicated line for light bladder leakage — a large but underserved segment of women whose needs sat between menstrual pads and full incontinence products like Depend, which Kimberly-Clark already owned.
The brand expanded from liners into pads, bladder supports, and specialty formats, marketing around normalizing light bladder leaks for postpartum and menopausal audiences. Poise became the leading US brand in the light-incontinence niche, competing primarily with private label and P&G's Always Discreet line.
Poise's positioning deliberately separates it from Depend's more clinical framing — lighter products, feminine styling, and lifestyle-focused marketing under the idea that leaks are common and manageable.
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About Kimberly-Clark Corporation
What does Kimberly-Clark own?
Kimberly-Clark owns Kleenex, Huggies, Scott, Cottonelle, Viva, Pull-Ups, GoodNites, Depend, and Poise. Upon completion of the Kenvue acquisition, the portfolio will also include Tylenol, Listerine, Band-Aid, Neutrogena, Aveeno, Zyrtec, and Johnson's. The international tissue business, including Andrex and Kimberly-Clark Professional outside North America, will transfer to the Suzano JV in mid-2026.
Is Kimberly-Clark publicly traded?
Yes. Kimberly-Clark trades on NASDAQ under the ticker KMB. The company is a component of the S&P 500 index and a Dividend Aristocrat with 50+ consecutive years of dividend increases.
Is Kimberly-Clark acquiring Kenvue?
Yes. On November 2, 2025, Kimberly-Clark announced a definitive merger agreement to acquire Kenvue for approximately $48.7 billion in cash and stock. Shareholders of both companies approved the transaction on January 29, 2026. The HSR waiting period expired on February 4, 2026. The transaction is closed on November 2, 2026. The combined company would generate approximately $32 billion in annual revenue.
What is Kimberly-Clark's revenue?
Kimberly-Clark reported FY2025 net sales of $16.4 billion, down 2.1% from the prior year due to the PPE divestiture and private label diaper exit. Organic sales grew 1.7%. Adjusted EPS was $7.53, up 3.2%. For 2026, the company expects organic sales growth in line to ahead of approximately 2% market growth.
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Who owns Kleenex?
Kleenex is owned by Kimberly-Clark Corporation. The brand was introduced in 1924 and has become one of the most recognized facial tissue brands globally, with the brand name genericized in many countries. Following the Suzano JV closing, Kleenex will be licensed to the joint venture for international use while remaining a Kimberly-Clark brand in North America.
Who owns Huggies diapers?
Huggies is owned by Kimberly-Clark Corporation. The brand was launched in 1978 and competes directly with P&G's Pampers as one of the two dominant diaper brands in the United States.
What is the Kimberly-Clark Suzano joint venture?
The Kimberly-Clark Suzano joint venture is a $3.4 billion transaction announced on June 5, 2025, under which Suzano, the Brazilian pulp producer, will acquire a 51% interest in Kimberly-Clark's international tissue and professional business. Kimberly-Clark will retain 49%. The JV includes 22 manufacturing facilities in 14 countries and approximately 9,000 employees. The transaction closed on November 2, 2026.
Who is the CEO of Kimberly-Clark?
Mike Hsu serves as Chairman and CEO of Kimberly-Clark. He has led the company since 2019 and is the architect of the Powering Care transformation strategy, which includes the Kenvue acquisition and the IFP Suzano JV.
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- Founded: 1872
- Headquarters: Irving, Texas, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: KMB
- Revenue: $16.4B (FY2025)
- Employees: ~43,000
Where Is Poise Made / Based?
- Headquarters: Irving, Texas, USA
- Manufacturing / Operations: United States, Mexico
Poise Categories & Tags
Poise Sustainability & Ethics
Poise products fall under Kimberly-Clark's sustainability and fiber-sourcing programs. As a disposable line they share the category's waste profile; the brand's social angle is destigmatizing a common women's health issue.
Brands Owned by Kimberly-Clark Corporation
Household Consumer GoodsCottonelle
Owned by Kimberly-Clark Corporation
Bathroom tissue and flushable wipes brand created by Scott Paper in 1972, owned by Kimberly-Clark since the 1995 merger.
toilet-paperflushable-wipesbathroom-tissue
Household Consumer GoodsDepend
Owned by Kimberly-Clark Corporation
Kimberly-Clark's adult incontinence brand launched in 1984, the dominant US product in its category with roughly half the market.
incontinenceadult-carepersonal-care
Baby CareGoodNites
Owned by Kimberly-Clark Corporation
Kimberly-Clark's nighttime bedwetting underpants brand launched in 1994, sold as DryNites outside North America.
bedwettingnighttime-underweardiapers
Baby CareHuggies
Owned by Kimberly-Clark Corporation
Kimberly-Clark's diaper and baby wipes brand launched in 1978, one of the two dominant global diaper franchises alongside Pampers.
diapersbaby-carewipes
Household Consumer GoodsKleenex
Owned by Kimberly-Clark Corporation
Facial tissue brand launched by Kimberly-Clark in 1924 as a cold cream remover, now one of the most recognized paper products worldwide.
facial-tissuepaper-productshousehold
Baby CarePull-Ups
Owned by Kimberly-Clark Corporation
Kimberly-Clark's training pants brand launched in 1989 under the Huggies family, the leading toilet-training underwear in North America.
training-pantstoilet-trainingdiapers
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Poise Ownership: Pros & Cons
Advantages
- +Leading US brand in the light-incontinence niche
- +Created the dedicated light-leak category in 1992
- +Complements Depend for full-spectrum adult-care coverage
- +Backed by Kimberly-Clark's manufacturing scale
Considerations
- -Stigma keeps adoption below the real prevalence of bladder leaks
- -Always Discreet and private label compete on price and discretion
- -Menstrual pads remain a free substitute for light needs
- -Narrow gender-specific audience
Frequently Asked Questions About Poise
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Sources & Further Reading
Competitors to Poise
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Kimberly Clark | USA | 1984 | Mass market | United states | Unisex | |
| Procter Gamble | USA | 1983 | Mass market | Global | Womens | |
| Essity | USA | 1964 | Value | United States | Womens | |
| Kenvue | United States | 1971 | Mass market | Global | Womens | |
| Procter Gamble | USA | 1936 | Mass market | Global | Womens |
Learn More About Competitors
Household Consumer GoodsDepend
Owned by Kimberly-Clark Corporation
Kimberly-Clark's adult incontinence brand launched in 1984, the dominant US product in its category with roughly half the market.
incontinenceadult-carepersonal-care
Beauty Personal CareAlways
Owned by Procter & Gamble Company
Procter & Gamble's feminine hygiene brand launched in 1983, holding approximately 27% global market share in menstrual pads and sold in more than 100 countries.
feminine-hygienemenstrual-padspanty-liners
Beauty Personal CareCarefree
Owned by Essity AB
American feminine hygiene brand producing panty liners and feminine care products, now owned by Essity, a Swedish global hygiene and health company.
feminine-hygienepanty-linerspersonal-care
Healthcare PharmaceuticalsStayfree
Owned by Kenvue
Feminine hygiene brand of menstrual pads owned by Kenvue globally and Energizer Holdings in North America. Kenvue is being acquired by Kimberly-Clark in a deal closed on November 2, 2026.
feminine-hygienemenstrual-carepads
Beauty Personal CareTampax
Owned by Procter & Gamble Company
American feminine hygiene brand known for tampons and menstrual products, owned by Procter & Gamble since 1997.
tamponsfeminine-hygienemenstrual-protection
Competitive Analysis
Market Positioning: Poise competes with 5 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Poise
Looking for brands with different ownership structures? These similar brands are not owned by Kimberly-Clark Corporation, giving you alternative choices that support different corporate structures.
Household Consumer GoodsBetter Homes & Gardens
Owned by Dotdash Meredith (IAC)
Licensed home goods brand available exclusively at Walmart, offering stylish furniture, decor, kitchenware, and garden products inspired by the iconic lifestyle magazine.
home-decorfurniturekitchenware
Privately Owned
Better Homes & Gardens is privately owned, unlike Poise which is under a publicly traded parent company.
Household Consumer GoodsKraftMaid
Owned by Cabinetworks Group
American semi-custom cabinetry brand owned by Cabinetworks Group, offering kitchen and bathroom cabinets through dealers and home centers.
cabinetrykitchen-cabinetsbathroom-cabinets
Privately Owned
KraftMaid is privately owned, unlike Poise which is under a publicly traded parent company.
Household Consumer GoodsThe Pioneer Woman
Owned by Ree Drummond
Licensed kitchenware and home decor brand created by Ree Drummond, featuring rustic-inspired products available exclusively at Walmart.
kitchenwarehome-decorlicensed-brand
Privately Owned
The Pioneer Woman is privately owned, unlike Poise which is under a publicly traded parent company.
Household Consumer GoodsTupperware
Owned by Party Products LLC
American brand of plastic food storage containers founded in 1946 by Earl Tupper, known for the airtight "burping" seal and the Tupperware party direct selling model. Now owned by Party Products LLC after the 2024 bankruptcy of Tupperware Brands Corporation.
food-storageplastic-containersdirect-selling
Privately Owned
Tupperware is privately owned, unlike Poise which is under a publicly traded parent company.
Household Consumer GoodsWindex
Owned by S.C. Johnson & Son, Inc.
American brand of glass and surface cleaning products, known for its distinctive blue color and streak-free cleaning performance. Owned by S.C. Johnson & Son.
glass-cleanercleaninghousehold
Privately Owned
Windex is privately owned, unlike Poise which is under a publicly traded parent company.
Household Consumer GoodsZiploc
Owned by S.C. Johnson & Son, Inc.
American brand of resealable zipper storage bags and containers developed by Dow Chemical in 1968, now owned by S.C. Johnson and Son, Inc. since 1998. Dominates the US zipper food storage bag market by sales volume and share.
storage-bagsfood-storagezipper-bags
Privately Owned
Ziploc is privately owned, unlike Poise which is under a publicly traded parent company.
Kimberly-Clark Corporation Stock Information
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