Who Owns GoodNites?
GoodNites is owned by Kimberly-Clark Corporation (NASDAQ: KMB), which created the brand in 1994. GoodNites are disposable nighttime underpants designed for children who wet the bed — the leading brand in that category in North America, marketed as DryNites in the UK and most international markets. Parent net sales were $16.4 billion in FY2025.
Parent Company
Founded
1994
Status
Publicly Traded
Headquarters
GoodNites Timeline
Who Owns GoodNites?
- Parent Company: Kimberly-Clark Corporation
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: KMB
| Brand | Parent Company | Ownership Type |
|---|---|---|
| GoodNites | Kimberly-Clark Corporation | Wholly owned |
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History of GoodNites
- Founded: 1994
- Founders: Kimberly-Clark Corporation
Kimberly-Clark launched GoodNites in 1994 — originally released as Pull-Ups GoodNites in some early packaging — extending the Huggies diapering franchise into the bedwetting category for older children. Initial sizes covered medium and large; an extra-large size followed in 1999, and the product evolved through cloth-like covers in 2001, trimmer fits in 2003, and gender-specific absorbency zones in 2004.
The brand filled a market gap between toddler training pants and adult incontinence products — children with nocturnal enuresis too old for diapers but needing nighttime protection. It added bed mats alongside the underpants and gradually improved fit and discretion.
Internationally the same products carry the DryNites name in the UK and most markets outside North America. GoodNites remains the No. 1 nighttime underwear brand for children in the US.
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About Kimberly-Clark Corporation
What does Kimberly-Clark own?
Kimberly-Clark owns Kleenex, Huggies, Scott, Cottonelle, Viva, Pull-Ups, GoodNites, Depend, and Poise. Upon completion of the Kenvue acquisition, the portfolio will also include Tylenol, Listerine, Band-Aid, Neutrogena, Aveeno, Zyrtec, and Johnson's. The international tissue business, including Andrex and Kimberly-Clark Professional outside North America, will transfer to the Suzano JV in mid-2026.
Is Kimberly-Clark publicly traded?
Yes. Kimberly-Clark trades on NASDAQ under the ticker KMB. The company is a component of the S&P 500 index and a Dividend Aristocrat with 50+ consecutive years of dividend increases.
Is Kimberly-Clark acquiring Kenvue?
Yes. On November 2, 2025, Kimberly-Clark announced a definitive merger agreement to acquire Kenvue for approximately $48.7 billion in cash and stock. Shareholders of both companies approved the transaction on January 29, 2026. The HSR waiting period expired on February 4, 2026. The transaction is closed on November 2, 2026. The combined company would generate approximately $32 billion in annual revenue.
What is Kimberly-Clark's revenue?
Kimberly-Clark reported FY2025 net sales of $16.4 billion, down 2.1% from the prior year due to the PPE divestiture and private label diaper exit. Organic sales grew 1.7%. Adjusted EPS was $7.53, up 3.2%. For 2026, the company expects organic sales growth in line to ahead of approximately 2% market growth.
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Who owns Kleenex?
Kleenex is owned by Kimberly-Clark Corporation. The brand was introduced in 1924 and has become one of the most recognized facial tissue brands globally, with the brand name genericized in many countries. Following the Suzano JV closing, Kleenex will be licensed to the joint venture for international use while remaining a Kimberly-Clark brand in North America.
Who owns Huggies diapers?
Huggies is owned by Kimberly-Clark Corporation. The brand was launched in 1978 and competes directly with P&G's Pampers as one of the two dominant diaper brands in the United States.
What is the Kimberly-Clark Suzano joint venture?
The Kimberly-Clark Suzano joint venture is a $3.4 billion transaction announced on June 5, 2025, under which Suzano, the Brazilian pulp producer, will acquire a 51% interest in Kimberly-Clark's international tissue and professional business. Kimberly-Clark will retain 49%. The JV includes 22 manufacturing facilities in 14 countries and approximately 9,000 employees. The transaction closed on November 2, 2026.
Who is the CEO of Kimberly-Clark?
Mike Hsu serves as Chairman and CEO of Kimberly-Clark. He has led the company since 2019 and is the architect of the Powering Care transformation strategy, which includes the Kenvue acquisition and the IFP Suzano JV.
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- Founded: 1872
- Headquarters: Irving, Texas, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: KMB
- Revenue: $16.4B (FY2025)
- Employees: ~43,000
Where Is GoodNites Made / Based?
- Headquarters: Irving, Texas, USA
- Manufacturing / Operations: United States, Mexico
GoodNites Categories & Tags
GoodNites Sustainability & Ethics
GoodNites fall under Kimberly-Clark's sustainability and fiber-sourcing programs. As a disposable product line they share the category's landfill footprint; the brand's materials and manufacturing work under the parent's reduction programs.
Brands Owned by Kimberly-Clark Corporation
Household Consumer GoodsCottonelle
Owned by Kimberly-Clark Corporation
Bathroom tissue and flushable wipes brand created by Scott Paper in 1972, owned by Kimberly-Clark since the 1995 merger.
toilet-paperflushable-wipesbathroom-tissue
Household Consumer GoodsDepend
Owned by Kimberly-Clark Corporation
Kimberly-Clark's adult incontinence brand launched in 1984, the dominant US product in its category with roughly half the market.
incontinenceadult-carepersonal-care
Baby CareHuggies
Owned by Kimberly-Clark Corporation
Kimberly-Clark's diaper and baby wipes brand launched in 1978, one of the two dominant global diaper franchises alongside Pampers.
diapersbaby-carewipes
Household Consumer GoodsKleenex
Owned by Kimberly-Clark Corporation
Facial tissue brand launched by Kimberly-Clark in 1924 as a cold cream remover, now one of the most recognized paper products worldwide.
facial-tissuepaper-productshousehold
Household Consumer GoodsPoise
Owned by Kimberly-Clark Corporation
Kimberly-Clark's bladder protection brand for women, launched 1992, with pads, liners, and bladder-support products.
bladder-leaksincontinencewomens-health
Baby CarePull-Ups
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Kimberly-Clark's training pants brand launched in 1989 under the Huggies family, the leading toilet-training underwear in North America.
training-pantstoilet-trainingdiapers
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GoodNites Ownership: Pros & Cons
Advantages
- +Category-defining brand with the leading US share in its niche
- +Extends the Huggies franchise across the full diapering lifecycle
- +Underserved audience with few branded alternatives
- +Backed by Kimberly-Clark's manufacturing scale
Considerations
- -Narrow demographic niche caps the addressable market
- -Single-use waste profile shared with all disposable diapering
- -Pampers Ninjamas and private label pressure the shelf
- -Brand equity is bounded by the bedwetting window
Frequently Asked Questions About GoodNites
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Sources & Further Reading
Competitors to GoodNites
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Kimberly Clark | USA | 1989 | Mass market | United states | All-ages | |
| Kimberly Clark | USA | 1978 | Mass market | Global | All-ages |
Learn More About Competitors
Baby CarePull-Ups
Owned by Kimberly-Clark Corporation
Kimberly-Clark's training pants brand launched in 1989 under the Huggies family, the leading toilet-training underwear in North America.
training-pantstoilet-trainingdiapers
Baby CareHuggies
Owned by Kimberly-Clark Corporation
Kimberly-Clark's diaper and baby wipes brand launched in 1978, one of the two dominant global diaper franchises alongside Pampers.
diapersbaby-carewipes
Competitive Analysis
Market Positioning: GoodNites competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to GoodNites
Looking for brands with different ownership structures? These similar brands are not owned by Kimberly-Clark Corporation, giving you alternative choices that support different corporate structures.
Baby CareJohnson's Baby
Owned by Kenvue
Baby care brand owned by Kenvue, offering gentle shampoo, lotion, and powder for infants worldwide since 1893.
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Privately Owned
Johnson's Baby is privately owned, unlike GoodNites which is under a publicly traded parent company.
Baby CareEvy Baby
Owned by Evyap
Turkish brand of baby care and gentle personal care products manufactured by Evyap, formulated for sensitive infant skin. Sold in over 100 countries across Europe, Asia, the Middle East, and Africa.
babycaregentle
Privately Owned
Evy Baby is privately owned, unlike GoodNites which is under a publicly traded parent company.
Baby CareThe Honest Company
Owned by The Honest Company, Inc.
Consumer goods brand co-founded by Jessica Alba in 2012, focused on non-toxic household and baby products, publicly traded on NASDAQ under ticker HNST.
baby-carenatural-productsnon-toxic
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The Honest Company operates independently without a large parent corporation.
Baby CareDreft
Owned by Procter & Gamble Company
Baby laundry detergent brand owned by Procter and Gamble. The
baby-carelaundry-detergenthypoallergenic
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Dreft is owned by Procter & Gamble Company, offering a different ownership alternative.
Baby CareGraco
Owned by Newell Brands Inc.
American brand of baby gear and infant products including strollers, car seats, and playards, owned by Newell Brands.
baby-gearstrollerscar-seats
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Graco is owned by Newell Brands Inc., offering a different ownership alternative.
Baby CarePediaSure
Owned by Abbott Laboratories
Children's nutritional supplement drink brand owned by Abbott Laboratories, launched in 1988 and marketed for children ages 1 to 13 needing supplemental nutrition.
child-nutritionnutritional-supplementabbott
Publicly Traded
PediaSure is owned by Abbott Laboratories, offering a different ownership alternative.
Kimberly-Clark Corporation Stock Information
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