
Marmot is owned by Newell Brands, a publicly traded American consumer goods company headquartered in Atlanta, Georgia and listed on NASDAQ under ticker NWL. Founded in 1974 by two University of California students in Colorado, the brand produces technical outdoor apparel, sleeping bags, tents, and mountaineering equipment. It sits inside Newell's outdoor and recreation segment alongside Coleman and Campingaz.
Parent Company
Founded
1974
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Marmot | Newell Brands Inc. | Wholly owned |
Eric Reynolds and Dave Huntley founded Marmot in 1974 in Grand Junction, Colorado, while students at the University of California, Santa Cruz. The brand's name and logo reference the marmot, the mountain-dwelling animal, reflecting its climbing heritage. The founders made their first down jackets in a dorm room before establishing the company.
Marmot built its reputation on technical outdoor gear, becoming one of the first American brands to adopt Gore-Tex fabric in 1976. Through the 1980s and 1990s, it expanded from mountaineering equipment into a full line of outdoor apparel, sleeping bags, and tents, gaining credibility among climbers and serious outdoor users as a technical alternative to mass-market outdoor brands.
K2 Inc. acquired Marmot in 2007, and the brand passed to Jarden Corporation when K2 was acquired in 2007, then to Newell Brands through the 2016 Newell Rubbermaid-Jarden merger. Under Newell, Marmot sits alongside Coleman in the outdoor segment, targeting the technical end of the outdoor market while Coleman covers the mainstream camping side.
What does Newell Brands own?
Newell Brands owns more than 20 major consumer brands including Sharpie (permanent markers), Rubbermaid (storage and organization), Graco (baby products), Coleman (outdoor and camping), Yankee Candle (scented candles), Calphalon (cookware), Crock-Pot (slow cookers), Paper Mate (writing instruments), NUK (baby feeding), and Contigo (insulated drinkware). The company sells products in more than 100 countries across writing, home organization, appliances, baby products, outdoor recreation, and home fragrance categories.
Is Newell Brands publicly traded?
Yes, Newell Brands Inc. is listed on the NASDAQ Global Select Market under the ticker symbol NWL. The company has been publicly traded for decades. Shares are owned primarily by institutional investors including index fund managers. The company has no controlling shareholder.
Who founded Newell Brands?
Newell Brands traces its origins to Edgar Newell, who founded the Newell Manufacturing Company in Ogdensburg, New York in 1903. The modern Newell Brands was formed through the 2016 merger of Newell Rubbermaid and Jarden Corporation. Jarden was itself led by Martin Franklin prior to the merger. Christopher Peterson serves as President and CEO as of 2025.
Where is Newell Brands headquartered?
Newell Brands is headquartered in Atlanta, Georgia, USA. The company moved its corporate headquarters to Atlanta, Georgia after the 2016 Jarden merger. Manufacturing and distribution operations span the United States, Mexico, China, Germany, and Australia, among other locations.
How many brands does Newell Brands own?
Newell Brands owns more than 20 major consumer brands. The company previously owned over 50 brands following the 2016 Jarden merger but divested more than 35 brands and businesses between 2018 and 2021 as part of a portfolio rationalization program. Current core brands include Sharpie, Rubbermaid, Graco, Coleman, Yankee Candle, Calphalon, NUK, Contigo, and First Alert, among others.
Who owns Newell Brands?
Newell Brands is a publicly traded company with no controlling shareholder. The largest shareholders are institutional investors including Vanguard Group, BlackRock, and State Street Global Advisors, which hold shares primarily through passive index funds. Individual shareholders and smaller institutional investors hold the remainder. Newell Brands has no parent company and is not owned by a private equity firm.
What is Newell Brands' revenue?
Net sales for FY2024 were approximately $7.7 billion, down from approximately $8.4 billion in FY2023. Revenue has declined from a peak of approximately $9.4 billion in FY2018, the year following the Jarden merger, as the company divested non-core brands and faced headwinds in several categories. The company's Ovation restructuring plan, launched in 2024, is intended to stabilize margins and return the business to organic growth.
Has Newell Brands faced any major controversies?
Newell Brands faced significant activist investor pressure in 2018 from Carl Icahn and Starboard Value, who criticized post-merger integration management and board governance. The company also disclosed material weaknesses in internal controls over financial reporting related to income tax accounting in 2022, which were subsequently remediated. No single product recall or regulatory action has been identified as material to the company's overall operations in recent annual filings.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Amer Sports | Canada | 1989 | Premium | Global | Unisex | |
| Newell Brands | France | 1949 | Premium | Europe | All Genders |
SportsOwned by Amer Sports Inc.
Canadian premium outdoor apparel and equipment brand known for technical mountain clothing, owned by Amer Sports (NYSE: AS), which is majority-owned by Anta Sports.
Household Consumer GoodsOwned by Newell Brands Inc.
Campingaz is Newell Brands' European camping and outdoor cooking brand, known for portable stoves, lanterns, and gas-powered camping equipment since 1949.
Market Positioning: Marmot competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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DC Shoes is privately owned, unlike Marmot which is under a publicly traded parent company.
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