Who Owns Eagle Creek?

Eagle Creek has made sustainability a core part of its brand identity under Travis Campbell's ownership.

Recycled Materials: By July 2024, every product in the Eagle Creek line included at least one recycled material. All fabrics used in the current product line are 100% recycled. The brand transitioned from a partial sustainability position under VF Corporation to fully recycled fabrics under Campbell's ownership.

PFAS Elimination: Eagle Creek has entirely eliminated intentionally added PFAS (per- and polyfluoroalkyl substances) from its production process. This chemicals removal aligns with growing regulatory pressure on PFAS in consumer products.

No Matter What Warranty and Repairs: Eagle Creek's No Matter What Warranty offers free repair services for the life of every product. In 2025, the company successfully repaired 91% of gear submitted through the program, extending the life of approximately 13,000 pieces of adventure travel gear. The company estimates this keeps approximately 40,000 pounds of gear out of landfills annually. The warranty has been in place since nearly the beginning of the brand.

RePack Marketplace: In April 2026, Eagle Creek launched RePack, a peer-to-peer marketplace built in partnership with Treet that enables travelers to buy and sell pre-owned Eagle Creek gear at 40-75% off retail prices. The platform extends the life of travel gear and makes adventure travel more accessible by lowering the cost of entry. RePack is one of the only peer-to-peer marketplaces in the outdoor industry to offer full-size, expedition-ready duffels and luggage.

Manufacturing Waste Reduction: Eagle Creek reworked its No Matter What Duffel pattern to minimize trim waste in manufacturing. The brand's packing cubes use fully recycled fabrics.

Recognition: In February 2025, the Yampa Valley Sustainability Council awarded Eagle Creek a Sustainable Business award, recognizing the company's environmental initiatives and community engagement in the Steamboat Springs area.

• Condé Nast Traveler (Fall 2024): Readers ranked Eagle Creek among the top 15 luggage brands in the world.
• Yampa Valley Sustainability Council Sustainable Business Award (February 2025): Recognized Eagle Creek's environmental initiatives and community engagement in the Steamboat Springs area.
• 50th Anniversary (April 2025): Eagle Creek celebrated 50 years in business, marking the occasion with heritage product storytelling and community events.
• Travel + Leisure Recognition: Eagle Creek has been recognized by leading travel publications including Travel + Leisure and Condé Nast Traveler for its product quality and innovation.
• Pack-It System Innovation: The Pack-It travel organizer system, introduced in the 1990s, is widely recognized as a category-defining product in travel gear organization.

2025 Tariff Crisis: The most significant challenge Eagle Creek has faced under Campbell's ownership was the 2025 tariff crisis. The Trump administration's tariff policies, including tariffs on goods imported from Indonesia (a key manufacturing location for Eagle Creek), created significant financial pressure on the company. Campbell described the situation as an "entirely avoidable" economic crisis.

The impact on Eagle Creek was severe:

• Workforce reduced by approximately 30% (from roughly 33 to 23 employees) through a combination of layoffs and natural attrition
• R&D spending slashed
• Product launches postponed
• Modest price increases implemented that the company had hoped to avoid
• Discretionary marketing spend cut
• Event sponsorships pulled
• Fall 2025 price increases delayed before ultimately being implemented

Wholesale partners, who traditionally booked 80% or more of seasonal volume through advance orders, pulled back dramatically due to concerns about pricing and supply chain disruption. The direct-to-consumer e-commerce business remained strong throughout 2025.

In July 2026, the U.S. Supreme Court ruled that many of the Trump administration's new tariffs imposed under emergency measures were done unlawfully. Campbell estimated the company is owed a significant sum in tariff refunds but had not kept an exact tally. He has advocated for small businesses to receive priority treatment in the refund process.

VF Corporation Discontinuation (2021): Before Campbell's acquisition, VF Corporation announced plans to discontinue the Eagle Creek brand by the end of 2021. This decision, driven by the pandemic's impact on travel and VF's portfolio strategy, would have ended the 46-year-old brand. Campbell's acquisition saved the brand, but the transition period created operational challenges as he rebuilt the company from scratch as the sole U.S.-based employee.

No Major Product Recalls: Eagle Creek has not been subject to any major CPSC-mandated product recalls. The brand's No Matter What Warranty, which covers functional repairs for the life of products, helps address quality issues before they escalate to recall-level concerns.