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  1. Home
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  3. Sports
  4. Fulham
Fulham logo
Sports

Who Owns Fulham?

Fulham Football Club is wholly owned by Pakistani-American billionaire Shahid Khan through Cougar Holdco London Limited. Khan acquired the club in 2013 for approximately £150 million. The club competes in the Premier League and plays at Craven Cottage in London, England.

Parent Company

Cougar Holdco London Limited

Founded

1879

Status

Private

Headquarters

London, England, United Kingdom

premiumpremiumEuropeall-agesOfficial Website

Who Owns Fulham?

  • Parent Company: Cougar Holdco London Limited
  • Ownership Type: Wholly owned
  • Company Type: Privately Held
BrandParent CompanyOwnership Type
FulhamCougar Holdco London LimitedWholly owned

Where to Buy

Disclosure: We may earn commission from purchases
AmazonFulham on Amazon

History of Fulham

  • Founded: 1879
  • Founders: William Searle, Thomas Box

Fulham Football Club was founded in 1879 by William Searle and Thomas Box as a church football team for St Andrew's Church in West London. The club is the oldest professional football team in London. It turned professional in 1893 and joined the Southern League in 1898.

Fulham moved to Craven Cottage on the banks of the River Thames in 1896, and the ground has been their home ever since. The club joined the Football League Second Division in 1907 and spent much of the 20th century in the second tier of English football. The club reached the FA Cup semi-finals in 1975, losing to West Ham United.

The modern era began when Mohamed Al Fayed purchased the club in 1997. Under manager Jean Tigana, Fulham won promotion to the Premier League in 2001, ending a 33-year absence from the top flight. The club reached the UEFA Intertoto Cup final in 2002 and competed in the UEFA Cup. In 2010, under manager Roy Hodgson, Fulham reached the UEFA Europa League final, losing to Atletico Madrid 2-1 after extra time in Hamburg. This remains the club's highest achievement in European competition.

Shahid Khan acquired the club in July 2013. The early years of Khan's ownership were turbulent. Fulham suffered relegation from the Premier League in 2014, spent four seasons in the Championship, and then experienced a yo-yo cycle of three promotions and two relegations over six years. The club earned promotion in 2018, was relegated in 2019, promoted again in 2020, and relegated once more in 2021.

The appointment of Marco Silva as manager in 2021 changed the club's trajectory. Silva led Fulham to promotion in his first season, winning the Championship title with 90 points. The club has since established itself as a stable mid-table Premier League side, finishing 10th in 2022/23, 13th in 2023/24, and competing for European qualification in 2024/25. Silva departed at the end of the 2024/25 season, and the club is currently searching for a new manager.

The Riverside Stand redevelopment, completed ahead of the 2024/25 season, increased Craven Cottage's capacity from 24,500 to 28,800 and introduced new hospitality, entertainment, and event facilities. The project cost approximately one-third of Khan's total investment in the club.

About Cougar Holdco London Limited

Who owns Cougar Holdco London Limited?
Companies House identifies K2TR Family Holdings 2, Corp. as the active person with significant control, with ownership of at least 75 percent of the shares. Shahid Khan remains Fulham's ultimate beneficial owner through the Khan family structure. The registry entry reflects the current legal chain.

Does Cougar Holdco London Limited own Fulham?
Yes. Cougar sits above Fulham Football Leisure Limited and Fulham Football Club Limited. The club is the consumer-facing and sporting operation within the group.

Does Cougar own the Jacksonville Jaguars or All Elite Wrestling?
No filed evidence places those businesses under Cougar Holdco London Limited. They use separate American ownership entities. Shared Khan family control does not make them Cougar subsidiaries.

Is Cougar publicly traded?
No. Cougar is a private company limited by shares and has no stock ticker. It files statutory records and group accounts at Companies House.

Why was Cougar formed in 2013?
It was incorporated immediately before Shahid Khan completed his acquisition of Fulham. The company provides a parent for the acquired United Kingdom football group.

Where is Cougar based?
Its registered office is at Fulham Football Club's training ground at Motspur Park in New Malden, Surrey, United Kingdom. Fulham plays home matches at Craven Cottage in London.

  • Founded: 2013
  • Headquarters: New Malden, Surrey, United Kingdom
  • Company Type: Privately Held

Visit Cougar Holdco London Limited website

View full company profile for Cougar Holdco London Limited

Where Is Fulham Made / Based?

  • Headquarters: London, England, United Kingdom

Fulham Categories & Tags

FootballPremier LeagueEnglish FootballLondonSports Club

Fulham Sustainability & Ethics

Fulham Football Club engages in sustainability initiatives through both Premier League frameworks and club-specific programs. The club does not hold independent sustainability certifications such as B Corp status, as these are uncommon in professional football.

The Riverside Stand redevelopment, completed in 2024, incorporated energy-efficient design, sustainable materials, and improved waste management systems. The new Fulham Pier development adjacent to the stand includes event and hospitality spaces designed with environmental considerations.

Through the Fulham FC Foundation, the club invests in community programs across South West London, focusing on health promotion, education, inclusion, and youth development. The foundation works with local schools, community groups, and disadvantaged populations.

Owner Shahid Khan has publicly supported the Premier League's Profitability and Sustainability Rules (PSR), which limit the amount clubs can lose over a three-year period. Fulham has complied with PSR requirements despite recording significant annual losses, as Khan's equity injections cover the deficits without triggering breaches of the allowable loss thresholds.

The club has not faced documented environmental violations or greenwashing controversies. However, the scale of Khan's financial losses, averaging £38 million per year since 2013, raises questions about the long-term financial sustainability of the current model. Khan's continued willingness to absorb these losses is the primary factor sustaining the club's Premier League status.

Awards & Recognition

Fulham's most significant sporting achievement is reaching the UEFA Europa League final in 2010, where the club lost to Atletico Madrid 2-1 after extra time. This run included victories over Juventus, Shakhtar Donetsk, and Hamburg, and is widely regarded as one of the greatest overachievement campaigns in European football history.

The club has won the EFL Championship title twice, in 2001 and 2022, and has earned promotion to the Premier League on five occasions. Craven Cottage is frequently cited in football media and by visiting supporters as one of the most characterful and historic grounds in English football, noted for its riverside setting and traditional architecture.

The Fulham FC Foundation has received recognition from local government and community organizations for its work in South West London. Specific awards include community impact acknowledgments from the London Borough of Hammersmith and Fulham.

Fulham Recalls & Controversies

Michael Jackson Statue (2013-2015): Previous owner Mohamed Al Fayed erected a statue of Michael Jackson outside Craven Cottage in 2011. Following Khan's takeover in 2013, he removed the statue, prompting Al Fayed to publicly claim the club's subsequent relegation was a "curse" caused by the removal. The statue was relocated to the National Football Museum in Manchester in 2015. The matter is resolved.

Ticket Pricing Controversy (2024-2025): The Fulham Supporters' Trust has criticized the club over season ticket and matchday pricing for the redeveloped Riverside Stand, arguing that increases price out traditional supporters. The club has defended the pricing as necessary to comply with Premier League financial regulations and fund squad investment. The dispute remains ongoing.

Financial Losses and Owner Funding (2013-Present): Fulham has lost approximately £461 million since Khan's takeover, averaging £38 million per year. The club has not recorded a profit since 2010/11. While Khan has covered all losses through personal investment, the financial model has drawn scrutiny from football finance analysts who question its long-term viability. Khan converted £145 million of loans to equity in 2024/25 and secured a £125 million loan facility with JP Morgan Chase at approximately 7.4% interest, marking the first time the club has taken on external debt.

Marco Silva Departure (2025): Manager Marco Silva left the club at the end of the 2024/25 season after four years in charge. Reports indicated frustration over transfer budget constraints and the club's organizational structure. The departure raised concerns about the club's ability to retain top managerial talent given its financial limitations relative to larger Premier League competitors.

Fulham Ownership: Pros & Cons

Advantages

  • +Substantial financial backing from a billionaire owner with an estimated $15.3 billion net worth
  • +Consistent investment in squad development, stadium infrastructure, and training facilities
  • +Cross-sport management experience from NFL ownership with the Jacksonville Jaguars
  • +Data-driven recruitment strategy led by Tony Khan's analytics approach
  • +Commitment to preserving the club's historic identity at Craven Cottage

Considerations

  • -Total owner investment of over £1.15 billion far exceeds the club's estimated £681 million valuation
  • -Annual losses averaging £38 million raise questions about long-term financial sustainability
  • -Smaller stadium capacity (28,800) limits matchday revenue compared to Premier League rivals
  • -Difficulty retaining top managerial talent, as demonstrated by Marco Silva's 2025 departure
  • -Dependency on Khan's continued willingness to absorb significant financial losses

Frequently Asked Questions About Fulham

Sources & Further Reading

  • Fulham FC Official Website,
  • Shahid Khan Profile (Forbes),
  • Fulham Financial Results 2024/25 (Matchday Finance),
  • Fulhamish: Khan Investment Analysis,
  • The Guardian: Tony Khan Interview (April 2025),
  • Swiss Ramble: Fulham Financial Analysis,
  • Companies House: Cougar Holdco London Limited,
  • Premier League Official Website,

Competitors to Fulham

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
BrentfordBrentford
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ChelseaChelsea
Blueco
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AFC BournemouthAFC Bournemouth
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V Sports
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Brighton & Hove AlbionBrighton & Hove Albion
Brighton Hove Albion Holdings
England
1901
Mass marketGlobalAll-ages
Crystal Palace Football ClubCrystal Palace Football Club
Crystal Palace Fc
United Kingdom
1905
Mass marketGlobalAll Genders

Learn More About Competitors

BrentfordSports

Brentford

Owned by Best Intentions Analytics (Brentford FC)

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English professional football club based in West London, competing in the Premier League. Founded in 1905, owned by BlueCo since 2022.

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English professional football club based in Bournemouth, Dorset, competing in the Premier League. Known as "The Cherries."

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English professional football club based in Birmingham, competing in the Premier League, owned by Nassef Sawiris and Wes Edens through V Sports since 2018.

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Brighton & Hove AlbionSports

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Competitive Analysis

Market Positioning: Fulham competes with 6 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Fulham

Looking for brands with different ownership structures? These similar brands are not owned by Cougar Holdco London Limited, giving you alternative choices that support different corporate structures.

PatagoniaSports

Patagonia

Owned by Patagonia, Inc.

American premium outdoor apparel brand known for technical gear and environmental activism, headquartered in Ventura, California.

outdoor-appareltechnical-gearenvironmental-activism
Privately Owned

Patagonia operates independently without a large parent corporation.

Al HilalSports

Al Hilal

Owned by Public Investment Fund (Saudi Arabia)

Saudi Arabian professional football club competing in the Saudi Pro League.

footballsoccersaudi-arabia
State-Owned

Al Hilal is owned by Public Investment Fund (Saudi Arabia), a state owned company, a different structure than Fulham's parent.

ArmadaSports

Armada

Owned by Amer Sports Inc.

American manufacturer of freestyle skis, ski boots, poles, and technical outerwear, known for athlete-driven innovation and freestyle skiing culture.

freestyle-skisskiing-equipmentski-boots
Publicly Traded

Armada is owned by Amer Sports Inc., a public company, a different structure than Fulham's parent.

atmosSports

atmos

Owned by Dick's Sporting Goods

Premium Japanese streetwear and sneaker boutique founded in Tokyo in 2000, now owned by Dick's Sporting Goods, focused on Japan and Asia-Pacific markets with exclusive brand collaborations.

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Publicly Traded

atmos is owned by Dick's Sporting Goods, a public company, a different structure than Fulham's parent.

AtomicSports

Atomic

Owned by Amer Sports Inc.

Austrian alpine ski equipment brand founded in 1955, owned by Amer Sports. Makes skis, boots, bindings, and poles used by recreational skiers and World Cup racers worldwide.

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Publicly Traded

Atomic is owned by Amer Sports Inc., a public company, a different structure than Fulham's parent.

Black Diamond EquipmentSports

Black Diamond Equipment

Owned by Clarus Corporation

American manufacturer of climbing, skiing, and mountain sports equipment, headquartered in Salt Lake City, Utah, owned by Clarus Corporation.

climbing-gearskiing-equipmentoutdoor-apparel
Publicly Traded

Black Diamond Equipment is owned by Clarus Corporation, a public company, a different structure than Fulham's parent.

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Last reviewed: August 25, 2026 · Reviewed by Who Brands Editorial Team