Who Owns Barry's?

Celebrity trainer Barry Jay founded the company in 1998 in West Hollywood with partners John Mumford and Rachel Coxton, opening the first Barry's Bootcamp studio. The concept combined treadmill intervals with strength training on the floor in a single high-intensity workout, an early version of what would become the defining boutique fitness format.

Through the 2000s the brand built a devoted following in Los Angeles, attracting celebrities and developing the immersive studio environment, dark rooms, red lighting, and loud music, that became its signature Red Room experience. It was arguably the first true boutique fitness studio brand, predating the category's explosion.

Private equity backing arrived in the 2010s when North Castle Partners invested, funding national and international expansion. The company opened studios across the US and in London and other markets, establishing Barry's as a global premium fitness brand.

In 2019 the company rebranded from Barry's Bootcamp to simply Barry's, reflecting its evolution from military-style boot camp connotations toward a polished global lifestyle brand. It expanded offerings to include the Barry's X digital platform, retail, and fuel bar concept.

Princeton Equity Group acquired a majority stake in 2023, installing capital for continued expansion. By 2026 the brand operated approximately 90 studios across the United States, United Kingdom, Middle East, and other markets, maintaining its position as the original and most established boutique HIIT brand even as imitators proliferated.