Who Owns Wellhub?

Cesar Carvalho founded the company in 2012 in Sao Paulo, Brazil, initially as Gympass, a service letting consumers buy flexible access to multiple gyms. Carvalho, a former McKinsey consultant who left Harvard Business School to start the company, quickly pivoted the model toward selling gym access as a corporate benefit.

The business-to-business pivot proved decisive. Employers paid a monthly fee for their workforces to access a network of gyms and studios, and the model expanded rapidly across Latin America. Gympass entered the United States in the mid-2010s and established New York as its corporate headquarters while retaining major operations in Brazil.

International expansion through the late 2010s took the platform into more than a dozen countries. In June 2019, Gympass reached unicorn status with a $300 million round at a $1.1 billion valuation led by SoftBank, followed by a $220 million Series E in 2021 at a $2.2 billion valuation.

The pandemic forced the most significant evolution of the product. When gyms closed, the company added digital fitness apps, mental health, nutrition, and meditation services, transforming from a gym access network into a broader employee wellbeing platform. This shift set up the rebrand.

In April 2024, Gympass renamed itself Wellhub, reflecting a scope that now spanned fitness, mindfulness, therapy, nutrition, and sleep. The new brand launched with expanded partnerships including Apple Fitness+, Headspace, Calm-style apps, SoulCycle, Orangetheory, and others, growing its network to more than 75,000 partners.

Through 2025 the company reported continued expansion to more than 26,000 corporate clients and roughly 4 million employee users across 13 countries, with annual revenue estimated at over $300 million and growth driven by the broadened wellbeing category.