Who Owns ASICS?

ASICS operates a sustainability framework it calls the "Five Loop Strategy," structured around product longevity, sustainable materials, responsible production, extended use, and end-of-life recovery. The company is a member of the Science Based Targets initiative and has set climate reduction targets validated against the Paris Agreement.

ASICS was named to the CDP Climate Change A List in 2023, one of fewer than 2% of companies assessed to achieve that designation. The company uses recycled PET in polyester fabrics across its product range and has a target of deriving 10% of recycled polyester from used textiles by 2030. The GEL-KAYANO 32 (2024) used bio-based materials in its midsole compound.

The company published a carbon footprint label on select products from 2022, measuring lifecycle emissions per unit. This was reported as an industry first for performance running footwear at scale.

On supply chain ethics, ASICS has faced documented issues. The Business and Human Rights Resource Centre reported concerns about union interference at Wing Star Shoes Co., Ltd., a Cambodian supplier. ASICS responded by reaffirming freedom of association commitments and implementing additional monitoring. In 2025, an unauthorized social media post was attributed to ASICS suggesting continued Xinjiang cotton sourcing. ASICS corporate headquarters issued a denial. The incident remained unresolved in public reporting as of June 2026.

ASICS received the Footwear Brand of the Year award at the Hypebeast100 in 2025, the third time in four years. The award recognized the brand's performance in collaborative releases and its core running product improvements. The Nucleo 2 trainer was cited by Runner's World wear-testers as a standout training shoe for 2024.

ASICS was selected for the DX Grand Prix 2024 in the DX Brand category by Japan's Ministry of Economy, Trade and Industry and the Tokyo Stock Exchange, recognizing digital transformation performance. The company received the Best IR Award for the third consecutive year and the IR Grand Prix for the first time from Japan's Investor Relations Association in 2024.

The ASICS STEPNOTE wearable device received the iF Design Award Gold in 2023, the company's first Gold recognition from that body. ASICS ranked on the Forbes World's Best Employers list in 2025.

Cambodia Supplier Labor Rights (2022-2024): The Business and Human Rights Resource Centre documented allegations of union interference and suppression of worker organizing at Wing Star Shoes Co., Ltd., a Cambodian supplier manufacturing ASICS footwear. ASICS issued a public response reaffirming its commitment to freedom of association and announced additional supplier audits. Independent verification of remediation outcomes was not confirmed in public reporting as of June 2026.

Xinjiang Cotton Sourcing Allegation (2025): An account on a social media platform posted statements attributed to ASICS suggesting the company would continue to source cotton from China's Xinjiang region. Human rights organizations have documented forced labor in Xinjiang's cotton sector. ASICS headquarters in Japan issued a denial and stated the post was not authorized. The origin of the post was not publicly confirmed, and no regulatory action was taken. The incident drew media coverage in Japan and Europe.

Modern Slavery Reporting Scrutiny: ASICS publishes an annual Modern Slavery Statement covering its global supply chain. Some supply chain transparency advocacy groups have argued that voluntary statements without third-party audit requirements are insufficient to address systemic risk in Southeast Asian manufacturing. ASICS has not faced any regulatory enforcement action on modern slavery grounds as of June 2026.