ASICS Corporation

What does ASICS Corporation own?
ASICS Corporation owns the ASICS performance brand and Onitsuka Tiger heritage lifestyle brand, along with various sport-specific product lines including running shoes, training footwear, court sports equipment, and athletic apparel. The company operates through a global network of subsidiaries and manufacturing facilities.

Is ASICS Corporation publicly traded?
Yes, ASICS Corporation is publicly traded on the Tokyo Stock Exchange under ticker symbol 7936. The company has been publicly traded since its formation in 1977, allowing investors to purchase shares and participate in the company's ownership.

Who founded ASICS Corporation?
ASICS Corporation was founded by Kihachiro Onitsuka in 1949 as Onitsuka Co., Ltd. The company was renamed ASICS Corporation in 1977 following a merger with GTO and JELENK, adopting the Latin name meaning "A Sound Mind in a Sound Body."

Where is ASICS Corporation headquartered?
ASICS Corporation is headquartered in Kobe, Japan, where the company was originally founded. The company maintains its global headquarters, primary research facilities, and major corporate operations in Kobe, with additional offices and manufacturing facilities across Asia and other international markets.

How many brands does ASICS Corporation own?
ASICS Corporation operates two primary brands: ASICS (performance athletic footwear and apparel) and Onitsuka Tiger (heritage lifestyle and fashion footwear). The company also maintains various sport-specific product lines within these brand portfolios.

Who owns ASICS Corporation?
ASICS Corporation is publicly owned with shares traded on the Tokyo Stock Exchange under ticker 7936. Ownership is distributed among institutional investors, mutual funds, pension funds, and individual shareholders worldwide, with no single controlling shareholder.

What is ASICS Corporation's revenue?
ASICS Corporation reported annual revenue of approximately ¥610 billion for fiscal year 2024. The company generates revenue through performance footwear, lifestyle shoes, apparel, and sports equipment across global markets.

What does the name ASICS mean?
ASICS stands for "Anima Sana In Corpore Sano," which is Latin for "A Sound Mind in a Sound Body." This philosophy reflects the company's founding vision of promoting physical and mental well-being through sports and athletic activity.

ASICS Corporation was founded in 1949 by Kihachiro Onitsuka as Onitsuka Co., Ltd. in Kobe, Japan. The company began operations by manufacturing basketball shoes in post-war Japan, with Onitsuka's vision centered on using sports to promote youth development and physical well-being. The early years focused on creating quality athletic footwear for the Japanese market, establishing a reputation for craftsmanship and performance.

Throughout the 1950s and 1960s, Onitsuka Tiger expanded beyond basketball into running shoes and other sports categories, gaining recognition for innovative design and quality construction. The company's distinctive crossed stripes design became a signature element, and the brand began exporting products internationally, establishing its first presence in overseas markets.

In 1977, Onitsuka Co., Ltd. merged with GTO and JELENK to form ASICS Corporation, adopting the Latin name ASICS (Anima Sana In Corpore Sano). This merger expanded the company's capabilities and established the foundation for its future as a multinational sports equipment manufacturer. The new entity combined Onitsuka's footwear expertise with GTO's sportswear capabilities and JELENK's manufacturing resources.

Throughout the 1980s and 1990s, ASICS Corporation established itself as a leader in technical running shoes, introducing innovative cushioning technologies like the GEL system. The company expanded globally and developed specialized footwear for various sports while maintaining its reputation for performance-oriented design and scientific approach to athletic footwear.

ASICS Corporation has implemented comprehensive sustainability initiatives focused on environmental responsibility, climate action, and ethical business practices across its operations. The company has committed to ambitious climate goals while maintaining its position as a leader in technical athletic footwear.

ASICS has set science-based targets to reduce greenhouse gas emissions by 63% across its operations and supply chain by 2030, with the goal of achieving net zero by 2050. The company is the first sporting goods manufacturer to be certified by the Science Based Targets initiative, demonstrating its commitment to climate action aligned with the Paris Agreement.

In sustainable manufacturing, ASICS has implemented programs to reduce environmental impact across its production facilities. The company focuses on using sustainable materials, reducing waste in manufacturing processes, and improving energy efficiency in factories. ASICS has been recognized by CDP as an A List company for climate change leadership and supplier engagement.

The company addresses ethical considerations through strong supply chain management, human rights protection, and labor standards. ASICS maintains comprehensive supplier codes of conduct that address worker safety, fair wages, and environmental protection in manufacturing facilities. The company has received Gold recognition in the PRIDE Index for diversity, equity, and inclusion initiatives for seven consecutive years.

ASICS's sustainability framework spans mental and physical well-being, human rights in the supply chain, climate action, circularity, biodiversity, and product quality. The company publishes annual sustainability reports detailing its progress toward these goals and maintains transparency about its environmental and social performance.

ASICS Corporation has received significant recognition for its innovation, sustainability leadership, and corporate excellence:

• CDP Climate Change A List (2024 and 2025): Recognition as an A List company for climate change leadership and supplier engagement, demonstrating excellence in environmental disclosure and climate action
• Dow Jones Sustainability Asia/Pacific Index (2024): Listed for the 10th consecutive year, recognizing sustained leadership in sustainability performance among Asian Pacific companies
• DX Grand Prix 2024: Selected as Digital Transformation Brand by Japan's Ministry of Economy, Trade and Industry and Tokyo Stock Exchange for digital innovation excellence
• PRIDE Index Gold Award (2025): Gold recognition for diversity, equity, and inclusion initiatives for the 7th consecutive year
• Nikkei Integrated Report Award Excellence (2024): Recognition for excellence in corporate reporting and integrated disclosure practices
• IR Grand Prix and Best IR Award (2025): Top recognition for investor relations and financial communication excellence
• iF DESIGN AWARD Gold (2023): Highest honor for ASICS STEPNOTE innovative footwear design
• Japan Open Innovation Prize (2024): Recognition for GEL-LYTE™ Ⅲ CM 1.95 innovative sports technology
• Sustainability Transformation Brand 2025: Selected for leadership in sustainability transformation and ESG integration

ASICS Corporation operates under regulatory scrutiny related to supply chain practices, environmental performance, and competitive dynamics in the global sporting goods market.

Environmental performance scrutiny includes oversight of carbon emissions, supply chain sustainability, and progress toward science-based targets. While ASICS has achieved significant recognition for sustainability initiatives, the company faces ongoing monitoring requirements for environmental compliance and performance reporting.

Supply chain management challenges include ensuring supplier factories meet ASICS C-Level standards and maintaining ethical labor practices throughout the global manufacturing network. The company must navigate complex international supply chain regulations and labor standards across multiple countries.

Regulatory compliance includes adherence to Japanese corporate governance standards, international environmental regulations, and sporting goods industry requirements. ASICS must comply with evolving sustainability reporting standards, including anticipated CSRD requirements for European operations.

Market competition pressures have emerged from global athletic giants Nike and Adidas, which have greater marketing resources and market share. ASICS faces challenges regarding brand differentiation, cost competitiveness, and maintaining technological advantage in the competitive athletic market.

Manufacturing complexity across multiple countries creates supply chain management challenges, including currency fluctuations, raw material cost volatility, and logistics disruptions. The company must maintain operational efficiency while navigating international trade regulations and geopolitical tensions.

Product safety and quality control scrutiny includes oversight of athletic footwear and apparel manufacturing standards, consumer protection requirements, and product liability considerations. ASICS maintains comprehensive quality control programs but faces ongoing monitoring requirements for product safety and performance.