ASICS Corporation

Who owns ASICS Corporation?
ASICS Corporation is publicly owned with shares traded on the Tokyo Stock Exchange under ticker 7936. Ownership is distributed among institutional investors, mutual funds, pension funds, and individual shareholders worldwide, with no single controlling shareholder.

Who founded ASICS Corporation?
ASICS was founded by Kihachiro Onitsuka in 1949 as Onitsuka Co., Ltd. The company was renamed ASICS Corporation in 1977 following a merger with GTO and JELENK, adopting the Latin name meaning "A Sound Mind in a Sound Body."

Is ASICS Corporation publicly traded?
Yes, ASICS trades on the Tokyo Stock Exchange under ticker 7936. The company has been publicly traded since its formation in 1977.

What is ASICS Corporation's revenue?
ASICS reported FY2025 net sales of ¥810.9 billion (up 19.5% YoY), operating income of ¥142.5 billion (up 42.4% YoY), and net income of ¥98.7 billion (up 54.7% YoY). FY2026 forecasts net sales of ¥950 billion and operating income of ¥171 billion.

How many brands does ASICS Corporation own?
ASICS operates two primary brands: ASICS (performance athletic footwear and apparel) and Onitsuka Tiger (heritage lifestyle and fashion footwear). Both brands exceeded ¥100 billion in sales for the first time in FY2025.

What does the name ASICS mean?
ASICS stands for "Anima Sana In Corpore Sano," Latin for "A Sound Mind in a Sound Body." This philosophy reflects the company's founding vision of promoting physical and mental well-being through sports.

Where is ASICS Corporation headquartered?
ASICS is headquartered in Kobe, Japan, where the company was originally founded. The company maintains its global headquarters, primary research facilities, and the ASICS Institute of Sport Science in Kobe.

What is Onitsuka Tiger?
Onitsuka Tiger is ASICS's heritage lifestyle brand, originally founded as Onitsuka Co., Ltd. in 1949. The brand has been repositioned as a Japanese luxury lifestyle brand, with FY2025 sales exceeding ¥100 billion (up 40%+ YoY) and a profit margin of 37.7%. The brand expanded its European presence with large direct stores in Barcelona, London, and Paris, and opened the Onitsuka Innovative Factory in Sakai, Tottori in January 2026.

ASICS Corporation was founded in 1949 by Kihachiro Onitsuka as Onitsuka Co., Ltd. in Kobe, Japan. The company began operations by manufacturing basketball shoes in post-war Japan, with Onitsuka's vision centered on using sports to promote youth development and physical well-being.

Throughout the 1950s and 1960s, Onitsuka Tiger expanded beyond basketball into running shoes and other sports categories, gaining recognition for innovative design and quality construction. The company's distinctive crossed stripes design became a signature element, and the brand began exporting products internationally.

In 1977, Onitsuka Co., Ltd. merged with GTO and JELENK to form ASICS Corporation, adopting the Latin name ASICS (Anima Sana In Corpore Sano). This merger expanded the company's capabilities and established the foundation for its future as a multinational sports equipment manufacturer.

Throughout the 1980s and 1990s, ASICS established itself as a leader in technical running shoes, introducing innovative cushioning technologies like the GEL system. The company expanded globally and developed specialized footwear for various sports while maintaining its reputation for performance-oriented design.

In the 2020s, ASICS experienced a remarkable resurgence. The company achieved four consecutive years of record revenue and operating income through FY2025. Sports Style and Onitsuka Tiger both exceeded ¥100 billion in sales for the first time in FY2025, each growing more than 40% year on year. Onitsuka Tiger expanded its European presence with large direct stores in Barcelona, London, and Paris, establishing its position as a Japanese luxury lifestyle brand. In January 2026, the Onitsuka Innovative Factory began operations in Sakai, Tottori, focused on Japanese craftsmanship.

ASICS opened its first direct store in New Delhi, India in October 2025, and Japan inbound sales grew 84% year on year. The company is in the final year of its Mid-Term Management Plan 2026, focused on transformation into a Global Innovation Enterprise (GIE), with a new Mid-Term Management Plan 2029 starting in 2027.

ASICS has implemented comprehensive sustainability initiatives focused on environmental responsibility, climate action, and ethical business practices. The company has committed to reducing greenhouse gas emissions by 63% across its operations and supply chain by 2030, with the goal of achieving net zero by 2050. ASICS is the first sporting goods manufacturer to be certified by the Science Based Targets initiative.

ASICS supports the global goal of keeping temperature rise under 1.5 degrees Celsius and has implemented comprehensive CO2 reduction programs across business activities. The company has been recognized by CDP as an A List company for climate change leadership and supplier engagement.

Supply chain sustainability focuses on ensuring Tier 1 supplier factories meet ASICS C-Level or above standards. The company conducts double materiality assessments to determine its impact on people and the planet, with DMA validation processes planned for 2025 to anticipate CSRD requirements.

ASICS maintains comprehensive supplier codes of conduct addressing worker safety, fair wages, and environmental protection in manufacturing facilities. The company has received Gold recognition in the PRIDE Index for diversity, equity, and inclusion initiatives for seven consecutive years.

ASICS's sustainability framework spans mental and physical well-being, human rights in the supply chain, climate action, circularity, biodiversity, and product quality. The framework is integrated into its VISION2030 and Mid-Term Management Plan 2026. The company publishes annual sustainability reports detailing progress toward these goals.

• CDP Climate Change A List (2024 and 2025): Recognition as an A List company for climate change leadership and supplier engagement
• Dow Jones Sustainability Asia/Pacific Index (2024): Listed for the 10th consecutive year, recognizing sustained sustainability leadership
• DX Grand Prix 2024: Selected as Digital Transformation Brand by Japan's Ministry of Economy, Trade and Industry and Tokyo Stock Exchange
• PRIDE Index Gold Award (2025): Gold recognition for diversity, equity, and inclusion for the 7th consecutive year
• Sustainability Transformation Brand 2025: Selected for leadership in sustainability transformation and ESG integration
• Nikkei Integrated Report Award Excellence (2024): Recognition for excellence in corporate reporting
• IR Grand Prix and Best IR Award (2025): Top recognition for investor relations and financial communication
• iF DESIGN AWARD Gold (2023): Highest honor for ASICS STEPNOTE innovative footwear design
• Japan Open Innovation Prize (2024): Recognition for GEL-LYTE III CM 1.95 innovative sports technology

ASICS operates under regulatory scrutiny related to supply chain practices, environmental performance, and competitive dynamics in the global sporting goods market.

Environmental performance scrutiny includes oversight of carbon emissions, supply chain sustainability, and progress toward science-based targets. While ASICS has achieved significant recognition for sustainability, the company faces ongoing monitoring requirements for environmental compliance and performance reporting, including anticipated CSRD requirements for European operations.

Supply chain management challenges include ensuring supplier factories meet ASICS C-Level standards and maintaining ethical labor practices throughout the global manufacturing network across Japan, China, Vietnam, and Indonesia. The company must navigate complex international supply chain regulations and labor standards across multiple countries.

Manufacturing complexity across multiple countries creates supply chain management challenges, including currency fluctuations, raw material cost volatility, and logistics disruptions. The company must maintain operational efficiency while navigating international trade regulations and geopolitical tensions.

Market competition pressures continue from global athletic giants Nike and Adidas, which have greater marketing resources and market share. ASICS faces challenges regarding brand differentiation, cost competitiveness, and maintaining technological advantage in the competitive athletic market.