Wellhub, Inc.

Is Wellhub the same as Gympass?

Yes. Wellhub is the rebranded identity of Gympass, adopted in April 2024 when the company expanded from gym access into a comprehensive wellbeing platform.

Who owns Wellhub?

Wellhub is privately owned by its founders and venture investors including SoftBank, General Atlantic, Moore Strategic Ventures, and Kaszek. Co-founder Cesar Carvalho serves as CEO.

Is Wellhub publicly traded?

No. Wellhub is a private company valued at $2.4 billion as of its August 2023 Series F round. It has not announced IPO plans.

When was Wellhub founded?

The company was founded in 2012 in Sao Paulo, Brazil, as Gympass, before relocating corporate headquarters to New York.

How many companies use Wellhub?

Wellhub serves more than 26,000 corporate clients across 13 countries, reaching about 20 million employees through benefits with roughly 4 million active users.

What does Wellhub offer?

The platform provides employee access to more than 75,000 gyms, studios, and apps across fitness, mindfulness, therapy, nutrition, and sleep, sold to employers as a benefits package.

Cesar Carvalho founded the company as Gympass in Sao Paulo in 2012, alongside co-founder Joao Barbosa. Carvalho, a former McKinsey consultant who left Harvard Business School to build the company, began with a consumer product offering flexible access to multiple gyms for a single fee.

The business-to-business pivot came early and proved decisive. Selling gym access as a corporate benefit transformed the model: employers paid to offer employees access to the network, dramatically expanding distribution. Growth through the mid-2010s took Gympass across Latin America and into the United States, where it established New York as corporate headquarters.

A June 2019 round of $300 million led by SoftBank valued Gympass at $1.1 billion, making it a unicorn. A $220 million Series E in 2021 raised the valuation to $2.2 billion, and the company continued expanding across Europe and additional markets.

The COVID-19 pandemic became the defining strategic event. With gyms closed, Gympass rapidly added digital partners spanning fitness apps, meditation, therapy, nutrition, and sleep, transforming the product from physical gym access into a multi-category wellbeing platform. This pivot broadened its market permanently.

In August 2023 the company raised an $85 million Series F at a $2.4 billion valuation. In April 2024 it rebranded as Wellhub, a name it chose to reflect a mission spanning all dimensions of wellbeing rather than gym access alone, simultaneously announcing expanded partnerships with Apple Fitness+, Headspace, SoulCycle, Orangetheory, and dozens of other providers.

Through 2025 and 2026 the company reported continued growth to more than 26,000 corporate clients, about 20 million employees eligible through benefits, and roughly 4 million active users across 13 countries.

As a private platform company, Wellhub has limited physical operations and no formal public ESG reporting. Its social dimension centers on democratizing access to wellness services that would otherwise be unaffordable to many employees.

The company has emphasized diversity and inclusion in its workplace practices, earning Comparably recognition including best CEO honors for Cesar Carvalho. Its business model faces the generic criticism of wellness platforms that profitability can depend on low utilization, though it publishes engagement metrics to demonstrate member value.