Barry's

Who owns Barry's?

Barry's is majority owned by Princeton Equity Group, a private equity firm that acquired a controlling stake in 2023, succeeding earlier owner North Castle Partners.

Is Barry's publicly traded?

No. Barry's is a private company and is not publicly traded.

When was Barry's founded?

Barry's was founded in 1998 in West Hollywood, California, as Barry's Bootcamp, rebranding to Barry's in 2019.

Who founded Barry's?

Celebrity trainer Barry Jay founded the company with partners John Mumford and Rachel Coxton. Joey Gonzalez serves as CEO.

How many Barry's locations are there?

Barry's operates approximately 90 studios across the United States, United Kingdom, Middle East, and other international markets.

What type of workout is Barry's?

Barry's offers a signature 50-to-60-minute high-intensity interval training workout combining treadmill intervals and strength training in its Red Room studios.

Barry Jay, a celebrity fitness trainer, founded Barry's Bootcamp in 1998 in West Hollywood with partners John Mumford and Rachel Coxton. Jay developed a signature workout combining treadmill interval running with floor-based strength training in a single session, an early articulation of the HIIT format that would define boutique fitness.

The single studio built a devoted following through the 2000s, becoming a Los Angeles institution associated with celebrity clientele and developing the immersive Red Room environment, dark lighting, red illumination, and high-energy instruction, that became the brand's signature.

Private equity investment from North Castle Partners in the 2010s funded expansion beyond Los Angeles. The company opened studios across the US and internationally in London and other markets, establishing itself as the most established premium boutique fitness brand.

In 2019 the company rebranded from Barry's Bootcamp to Barry's, retiring the military connotation as it positioned as a polished global lifestyle brand. It expanded into digital fitness through Barry's X and developed adjacent offerings including retail and its Fuel Bar.

Princeton Equity Group acquired a majority stake in 2023, succeeding North Castle as controlling owner. Under CEO Joey Gonzalez, the company continued international expansion, reaching approximately 90 studios across the US, UK, Middle East, and additional markets by 2026.