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  1. Home
  2. Companies
  3. Fenway Sports Group
Fenway Sports Group logo

Fenway Sports Group

American sports investment and ownership group led by John W. Henry and Tom Werner, owning Liverpool FC, Boston Red Sox, Pittsburgh Penguins, and RFK Racing.

Company Type

private

Founded

2002

Headquarters

Boston, Massachusetts, USA

Revenue

not publicly disclosed (portfolio assets generate over $2 billion annually)

Employees

Approximately 3,000

Primary Market

Global

Fenway Sports Group Timeline

1892
Liverpool

Liverpool established by John Houlding

Founded
1901
Boston Red Sox

Boston Red Sox established by Ban Johnson (American League)

Founded
1967
Pittsburgh Penguins

Pittsburgh Penguins established by Pittsburgh Sports Inc.

Founded
1988
Liverpool Women

Liverpool Women established by Liverpool Women Football Club

Founded
2002

Fenway Sports Group

Founded by John W. Henry, Tom Werner

Company Founded
2002
Boston Red Sox

Fenway Sports Group acquired Boston Red Sox

Acquired
2010
Liverpool Women

Fenway Sports Group acquired Liverpool Women

Acquired
2010
Liverpool

Fenway Sports Group acquired Liverpool

Acquired
2016
Pittsburgh Penguins

Fenway Sports Group acquired Pittsburgh Penguins

Acquired

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Boston Red Sox on Amazon
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Liverpool on Amazon

About Fenway Sports Group

What does Fenway Sports Group own?
Fenway Sports Group owns Liverpool FC (Premier League), Boston Red Sox (MLB), Pittsburgh Penguins (NHL), and RFK Racing (NASCAR). The company also owns and operates iconic venues including Fenway Park, Anfield, and PPG Paints Arena.

Is Fenway Sports Group publicly traded?
No, Fenway Sports Group is privately held. In 2021, RedBird Capital Partners acquired an approximately 11% stake in a deal valuing FSG at $7.35 billion, but the company remains privately owned with John W. Henry as principal owner.

Who owns Fenway Sports Group?
John W. Henry is the principal owner and largest shareholder. Tom Werner is chairman. RedBird Capital Partners holds approximately 11%. LeBron James, Drake, and Maverick Carter are minority partners. Other minority investors include early partners from the company's founding.

What is Fenway Sports Group's valuation?
FSG was valued at approximately $7.35 billion in the 2021 RedBird Capital transaction. The current valuation is likely higher given Liverpool FC's 2024-25 Premier League title and overall franchise appreciation.

When did FSG buy Liverpool FC?
FSG acquired Liverpool FC in October 2010 for approximately GBP 300 million, including assumed debt, from previous owners George Gillett and Tom Hicks.

How much revenue does Liverpool FC generate?
Liverpool FC reported revenue of GBP 614 million for the 2023-24 financial year. The club is FSG's most valuable single asset, with Forbes valuing it at approximately $5.4 billion in 2024.

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History of Fenway Sports Group

Fenway Sports Group was founded in 2002 by John W. Henry and Tom Werner following Henry's acquisition of the Boston Red Sox from the Yawkey Trust for $660 million (including assumed debt). The acquisition ended the longest championship drought in baseball at the time. Under FSG's ownership, the Red Sox won four World Series titles (2004, 2007, 2013, 2018), breaking the 86-year "Curse of the Bambino" in 2004.

In October 2010, FSG acquired Liverpool F.C. from previous owners George Gillett and Tom Hicks for approximately GBP 300 million, including assumed debt. The acquisition came after a contentious legal battle when Hicks and Gillett attempted to block the sale. FSG inherited a club in financial distress and implemented a data-driven approach to player recruitment and commercial growth that transformed Liverpool into one of the most valuable football clubs in the world.

In 2016, FSG acquired the Pittsburgh Penguins of the National Hockey League for approximately $900 million. The Penguins won the Stanley Cup in their first season under FSG ownership (2016-17), adding a third major championship franchise to the portfolio.

FSG expanded into motorsport through a partnership with NASCAR Hall of Famer Jack Roush, operating Roush Fenway Racing (now RFK Racing) in the NASCAR Cup Series. The team has competed in NASCAR since 2007, with FSG as a co-owner.

In 2021, FSG completed its first external equity raise, selling approximately 11% to RedBird Capital Partners in a deal valuing the company at $7.35 billion. The transaction brought in LeBron James, Drake, and Maverick Carter as minority partners across the entire FSG portfolio.

Under FSG's ownership, Liverpool FC won the Premier League title in the 2019-20 season, the club's first league championship in 30 years, and the UEFA Champions League in 2019. In the 2024-25 season, Liverpool won the Premier League title again under manager Arne Slot, who replaced Jurgen Klopp in summer 2024. Slot won the title in his first season at the club.

Fenway Sports Group Sustainability & Ethics

Fenway Sports Group has implemented sustainability initiatives across its franchises. Fenway Park has undergone energy efficiency upgrades, including LED lighting installation and solar panels. Liverpool FC has committed to reducing its environmental impact through the club's "The Red Way" sustainability program, which covers energy, waste, water, and transport. Anfield's expansion incorporated sustainable building practices.

FSG's community engagement operates through the foundations associated with each franchise: the Liverpool FC Foundation, the Red Sox Foundation, and the Penguins Foundation. These organizations focus on youth sports, education, health, and social inclusion programs in their respective communities.

Awards & Recognition

Fenway Sports Group's franchises have achieved significant sporting success under its ownership:

  • Boston Red Sox: Four World Series titles (2004, 2007, 2013, 2018)
  • Liverpool FC: Premier League titles (2019-20, 2024-25), UEFA Champions League (2019), FA Cup (2022), two League Cups (2022, 2024)
  • Pittsburgh Penguins: Stanley Cup (2017)
  • Fenway Park: Designated a National Historic Landmark and listed on the National Register of Historic Places

Controversy, Regulation & Public Scrutiny

Liverpool FC ticket pricing (2016): FSG faced significant fan backlash in 2016 when Liverpool announced ticket prices up to GBP 77 for premium seats at Anfield. Thousands of fans staged a walkout in the 77th minute of a home match against Sunderland. The club subsequently reversed the price increase and apologized, with FSG acknowledging it had misjudged fan sentiment.

European Super League (2021): Liverpool FC was one of 12 founding clubs of the proposed European Super League in April 2021. The project collapsed within 48 hours following massive fan protests across England. FSG faced intense criticism from Liverpool supporters, with fans gathering outside Anfield to protest. Henry later issued a public apology to Liverpool fans, acknowledging the mistake.

Boston Red Sox competitive decline (2022-2024): The Red Sox finished last in the AL East division in three consecutive seasons from 2022 to 2024, a dramatic decline from the franchise's championship years. Fans and media have criticized FSG for insufficient investment in player payroll, with the team's spending dropping below the competitive levels expected for a major market franchise. The team's 2024 payroll ranked in the bottom half of MLB, despite playing in one of baseball's largest markets.

Pittsburgh Penguins missed playoffs (2023-2025): The Penguins missed the NHL playoffs in three consecutive seasons, ending a 16-year playoff streak that was the longest active run in major North American professional sports. The decline has raised questions about FSG's commitment to investing in the hockey franchise.

Brands Owned by Fenway Sports Group

Fenway Sports Group owns 4 brands in our database. Explore the ownership tree below โ€” click categories to expand and see individual brands.

4 brands across 1 category
Fenway Sports Group
Parent Company

Fenway Sports Group

private ยท Founded 2002 ยท Boston, Massachusetts, USA

4

brands

View all 4 brands in grid view

Frequently Asked Questions About Fenway Sports Group

What does Fenway Sports Group own?

Fenway Sports Group owns Liverpool FC (Premier League), Boston Red Sox (MLB), Pittsburgh Penguins (NHL), and RFK Racing (NASCAR). The company also owns and operates iconic venues including Fenway Park, Anfield, and PPG Paints Arena.

Is Fenway Sports Group publicly traded?

No, Fenway Sports Group is privately held. In 2021, RedBird Capital Partners acquired an approximately 11% stake in a deal valuing FSG at $7.35 billion, but the company remains privately owned with John W. Henry as principal owner.

Who owns Fenway Sports Group?

John W. Henry is the principal owner and largest shareholder. Tom Werner is chairman. RedBird Capital Partners holds approximately 11%. LeBron James, Drake, and Maverick Carter are minority partners. Other minority investors include early partners from the company's founding.

What is Fenway Sports Group's valuation?

FSG was valued at approximately $7.35 billion in the 2021 RedBird Capital transaction. The current valuation is likely higher given Liverpool FC's 2024-25 Premier League title and overall franchise appreciation.

When did FSG buy Liverpool FC?

FSG acquired Liverpool FC in October 2010 for approximately GBP 300 million, including assumed debt, from previous owners George Gillett and Tom Hicks.

How much revenue does Liverpool FC generate?

Liverpool FC reported revenue of GBP 614 million for the 2023-24 financial year. The club is FSG's most valuable single asset, with Forbes valuing it at approximately $5.4 billion in 2024.

Sources & Further Reading

  • Fenway Sports Group Official Website
  • Liverpool FC Official Website
  • Boston Red Sox Official Website
  • Pittsburgh Penguins Official Website
  • RFK Racing Official Website
  • Forbes: Fenway Sports Group valuation
  • Boston Globe: RedBird Capital invests in FSG
  • Liverpool FC 2023-24 Annual Report
  • ESPN: Liverpool win 2024-25 Premier League title
  • Sports Business Journal

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Last reviewed: August 7, 2026 ยท Reviewed by Who Brands Editorial Team