Who Owns Pittsburgh Penguins?
The Pittsburgh Penguins are owned by Fenway Sports Group (FSG), led by John W. Henry and Tom Werner. FSG acquired the franchise in 2016. The Penguins are headquartered in Pittsburgh, Pennsylvania, USA.
Parent Company
Fenway Sports Group
Acquired
2016
Status
Private
Headquarters
Pittsburgh, Pennsylvania, USA
Who Owns Pittsburgh Penguins?
- Parent Company: Fenway Sports Group
- Ownership Type: Wholly owned
- Acquisition Year: 2016
- Company Type: Publicly Traded
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Pittsburgh Penguins | Fenway Sports Group | Wholly owned |
History of Pittsburgh Penguins
- Founded: 1967
- Founders: Pittsburgh Sports Inc.
- Acquired by Fenway Sports Group: 2016
The Pittsburgh Penguins were founded in 1967 as an expansion franchise in the National Hockey League. The franchise quickly established itself as a competitive NHL team, winning the Stanley Cup in 1991 and 1992 under legendary coach Scotty Bowman and star player Mario Lemieux. The Penguins experienced significant success throughout the 1990s and 2000s, establishing themselves as one of the NHL's premier franchises. Fenway Sports Group acquired the franchise in 2016 from previous owner Ron Burkle. Under FSG ownership, the Penguins have continued to develop into a championship-contending team. The franchise drafted Sidney Crosby in 2005, who developed into a superstar player and franchise centerpiece. The Penguins won the Stanley Cup in 2009, 2016, and 2017 under FSG ownership, establishing themselves as one of the NHL's most successful modern franchises.
About Fenway Sports Group
Fenway Sports Group operates through multiple business divisions, each managing professional sports franchises:
**Sports Franchises:**
- **Liverpool F.C. and Liverpool Women:** English Premier League football clubs
- **Boston Red Sox:** Major League Baseball (MLB) team
- **Pittsburgh Penguins:** National Hockey League (NHL) team
**Facilities & Infrastructure:**
- **Fenway Park:** Historic MLB stadium in Boston (opened 1912)
- **Anfield:** Historic football stadium in Liverpool (opened 1892)
- **PPG Paints Arena:** Pittsburgh Penguins' home arena
- **Training Facilities:** Multiple training centers across franchises
**Revenue Streams:**
- Matchday and game operations
- Broadcasting rights and media partnerships
- Commercial sponsorships and partnerships
- Merchandise and licensing
- Player transfers and acquisitions
- Facility naming rights and premium seating
- Founded: 2002
- Headquarters: Boston, Massachusetts, USA
- Company Type: Publicly Traded
Where Is Pittsburgh Penguins Made / Based?
- Headquarters: Pittsburgh, Pennsylvania, USA
- Manufacturing / Operations: Pittsburgh (PPG Paints Arena)
Brands Owned by Fenway Sports Group
- Boston Red Sox - American professional baseball team based in Boston, competing in Major League B...
- Liverpool Women - English professional women's football club based in Liverpool, competing in the ...
- Liverpool - English professional football club based in Liverpool, competing in the Premier ...
Pittsburgh Penguins Ownership: Pros & Cons
Advantages
- +Three Stanley Cup championships under FSG ownership (2009, 2016, 2017)
- +Star player Sidney Crosby, one of the best in the NHL
- +Billionaire owner with substantial financial resources
- +Strong fan base and community support in Pittsburgh
- +Competitive roster and successful management
Considerations
- -High salary cap costs for championship-contending roster
- -Competition from other NHL teams in the Atlantic Division
- -Pressure to maintain championship-level performance
- -NHL salary cap constraints limit roster flexibility
- -Fan expectations following championship success
Frequently Asked Questions About Pittsburgh Penguins
Where to Buy
Disclosure: We may earn commission from purchasesCompetitors to Pittsburgh Penguins
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Kroenke Sports Entertainment | United Kingdom | 1886 | Mass Market | Global | Male | |
| Kroenke Sports Entertainment | USA | 1979 | Mass Market | North America | All Genders | |
| Woody Johnson | United Kingdom | 1905 | Mass Market | Global | All Genders | |
| Kroenke Sports Entertainment | USA | 1967 | Mass Market | North America | All Genders | |
| City Football Group | Spain | 1930 | Mass Market | Europe | All Genders | |
| Miami Freedom Park | USA | 2018 | Mass Market | North America | All Genders |
Learn More About Competitors

Arsenal Football Club
Owned by Kroenke Sports & Entertainment
English professional football club based in London, competing in the Premier League and owned by American billionaire Stan Kroenke through Kroenke Sports & Entertainment.

Colorado Avalanche
Owned by Kroenke Sports & Entertainment
American professional ice hockey team based in Denver, competing in the National Hockey League (NHL).

Crystal Palace Football Club
Owned by Crystal Palace FC (John Textor & Steve Parish)
English professional football club based in South London, competing in the Premier League and owned by American billionaire Woody Johnson through his acquisition of John Textor's stake.

Denver Nuggets
Owned by Kroenke Sports & Entertainment
American professional basketball team based in Denver, competing in the National Basketball Association (NBA).

Girona FC
Owned by City Football Group
Spanish professional soccer team based in Girona, competing in La Liga.

Inter Miami CF
Owned by Miami Freedom Park LLC
American professional soccer club based in Miami, Florida, competing in Major League Soccer (MLS) and co-owned by David Beckham and Jorge Mas.
Competitive Analysis
Market Positioning: Pittsburgh Penguins competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Jobs at Fenway Sports Group
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