Who Owns AFC Bournemouth?
AFC Bournemouth is owned by Black Cherry Football Club Limited, controlled by American billionaire Bill Foley through his Foley Sports Holdings. The club was acquired in 2022 for approximately £60 million and is headquartered in Bournemouth, England.
Parent Company
Black Knight Football Club (Bill Foley)
Acquired
2022
Status
Private
Headquarters
Bournemouth, England
Who Owns AFC Bournemouth?
- Parent Company: Black Knight Football Club (Bill Foley)
- Ownership Type: Wholly owned
- Acquisition Year: 2022
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| AFC Bournemouth | Black Knight Football Club (Bill Foley) | Wholly owned |
History of AFC Bournemouth
- Founded: 1899
- Founders: John C. B. Cooper
- Acquired by Black Knight Football Club (Bill Foley): 2022
AFC Bournemouth was founded in 1899 as Boscombe FC by John C. B. Cooper and other local residents. The club was renamed AFC Bournemouth in 1923 to reflect the town's name more accurately. The club spent much of its early history in regional leagues before joining the Football League in 1923. This founding as a community-based football club established AFC Bournemouth's distinctive identity as a club that would serve its local community while maintaining competitive ambitions that would eventually lead to historic achievements.
The club played at Dean Court stadium throughout its history, with the ground being rebuilt and expanded over decades. AFC Bournemouth experienced fluctuating fortunes, moving between different divisions of English football throughout the 20th century. This period of ups and downs demonstrated the challenges faced by smaller clubs in maintaining competitive consistency while adapting to changing football landscapes and financial realities.
A significant turning point came in 2008 when the club faced financial difficulties and potential liquidation. Supporters' group AFC Bournemouth Supporters' Trust played a crucial role in saving the club. Under manager Eddie Howe, who joined in 2008, the club experienced remarkable success, climbing from League Two to the Premier League. This remarkable turnaround demonstrated the power of community involvement and effective management in transforming a struggling club into a competitive force.
The club achieved promotion to the Premier League for the first time in its history in 2015, marking a historic achievement for a club of its size. After several seasons in the top flight, the club established itself as a Premier League regular before Foley's acquisition in 2022. This historic promotion demonstrated AFC Bournemouth's ability to compete at the highest level of English football while maintaining the community values and local identity that had defined the club for over a century.
About Black Knight Football Club (Bill Foley)
Bill Foley's sports portfolio operates through Black Knight Sports & Entertainment, a comprehensive sports and entertainment company. The portfolio includes ice hockey, football (soccer), and indoor football teams across multiple countries and continents.
The Vegas Golden Knights serve as the flagship of Foley's sports empire. The NHL team plays at T-Mobile Arena in Las Vegas and has become one of the most successful expansion franchises in professional sports history. The Golden Knights' success has provided the financial foundation and expertise for Foley's expansion into other sports.
Black Knight Football Club manages Foley's football interests, which include AFC Bournemouth (Premier League, England), FC Lorient (Ligue 1, France), Hibernian FC (Scottish Premiership, Scotland), and Auckland FC (A-League, New Zealand). The multi-club model allows for strategic cooperation in player development, scouting, and commercial operations.
Foley also owns the Vegas Knight Hawks of the Indoor Football League and has interests in hospitality and entertainment venues through the Foley Entertainment Group.
- Founded: 2022
- Headquarters: Bournemouth, England, United Kingdom
- Company Type: Privately Held
Where Is AFC Bournemouth Made / Based?
- Headquarters: Bournemouth, England
- Manufacturing / Operations: United Kingdom, Global operations
AFC Bournemouth Ownership: Pros & Cons
Advantages
- +Significant financial backing from a billionaire owner with proven sports management experience
- +Professional business management and strategic planning expertise
- +Investment in squad development and club infrastructure
- +Experience in building successful sports franchises from the ground up
- +Strong focus on long-term sustainability and growth
Considerations
- -Pressure to achieve Premier League survival and consistent performance
- -Competition with wealthier Premier League clubs for players and resources
- -Need to balance commercial growth with the club's community identity
- -Dependency on owner's continued financial commitment and strategic vision
- -Challenges of operating with a smaller stadium capacity compared to Premier League rivals
Frequently Asked Questions About AFC Bournemouth
Where to Buy
Disclosure: We may earn commission from purchasesCompetitors to AFC Bournemouth
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| V Sports | England | 1874 | Mass Market | Global | All Genders | |
| Bfc Holdings | England | 1889 | Mass Market | Global | All Genders | |
| Brighton Hove Albion Holdings | England | 1901 | Mass Market | Global | All Genders | |
| Alk Capital | England | 1882 | Mass Market | Global | All Genders | |
| Blueco | England | 1905 | Mass Market | Global | All Genders | |
| Friedkin Group | England | 1878 | Mass Market | Global | All Genders |
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Competitive Analysis
Market Positioning: AFC Bournemouth competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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