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  1. Home
  2. Companies
  3. V Sports
V Sports logo

V Sports

Sports holding company administering football clubs including Aston Villa (100%), Aston Villa Women (90%), Vitoria SC (29%), Real Union (25%), and FC Annecy (30%). Owned by Nassef Sawiris, Wes Edens, and Atairos.

Company Type

private

Founded

2018

Headquarters

Luxembourg City, Luxembourg

Revenue

not publicly disclosed (private holding company)

Employees

approximately 500 (across all club operations)

Primary Market

United Kingdom

V Sports Timeline

1874
Aston Villa

Aston Villa established by Jack Hughes, Frederick Matthews, Walter Price, William Scattergood

Founded
2018

V Sports

Founded by Nassef Sawiris, Wes Edens

Company Founded
2018
Aston Villa

V Sports acquired Aston Villa

Acquired

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Aston Villa on Amazon

About V Sports

Sports holding company administering football clubs including Aston Villa (100%), Aston Villa Women (90%), Vitoria SC (29%), Real Union (25%), and FC Annecy (30%). Owned by Nassef Sawiris, Wes Edens, and Atairos.

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History of V Sports

V Sports was formed in July 2018 as NSWE by Nassef Sawiris and Wes Edens. The partnership acquired a 55% controlling stake in EFL Championship club Aston Villa for approximately £30 million. The club had faced significant cash flow issues under previous owner Tony Xia and required strategic investment and operational restructuring.

Under NSWE ownership, Aston Villa achieved promotion back to the Premier League in 2019 after a three-year absence, defeating Derby County in the Championship play-off final. NSWE subsequently completed a full purchase of the club in August 2019.

In 2021, NSWE was rebranded to V Sports as Sawiris and Edens began pursuing a multi-club ownership model. This rebranding reflected the partnership's ambition to build a network of football clubs beyond Aston Villa.

V Sports expanded its portfolio through strategic acquisitions and partnerships:

  • Vitoria SC (Portugal): V Sports originally purchased a 46% stake in 2023, later reduced to 29% to comply with UEFA multi-club ownership rules, with no representation on the board of directors.
  • Real Union (Spain): Collaboration starting in 2023, progressing to ownership of a 25% stake by December 2024. Real Union are owned by the family of Aston Villa's connections.
  • FC Annecy (France): Initially an informal partnership with Aston Villa following the loan of academy players Triston Rowe and Travis Patterson, V Sports purchased a 30% stake in the Ligue 2 side in June 2026.

In December 2023, V Sports announced an agreement with Comcast-backed American investment firm Atairos to invest in V Sports. The deal, which valued V Sports at more than £500 million, saw Atairos obtain an initial 20% stake. The deal was finalized on April 12, 2024. By October 2024, Atairos's stake had increased to approximately 32% through additional investment.

In 2024, Aston Villa qualified for the UEFA Champions League, marking a significant achievement under V Sports ownership. The club's fourth-place Premier League finish reflected years of strategic investment and organizational development.

In June 2025, V Sports appointed Francesco Calvo as President of Business Operations from Juventus, where he had previously held executive roles at Roma and Barcelona. Calvo replaced the outgoing Chris Heck, who departed in April 2025 to pursue a similar role at LIV Golf.

On October 21, 2025, V Sports announced the sale of a 10% stake in Aston Villa Women to Marc Zahr, co-president of Blue Owl Capital, reducing V Sports' stake in the women's team to 90%.

On June 2, 2026, V Sports purchased a 30% stake in Ligue 2 side FC Annecy, expanding its multi-club network into France.

Brands Owned by V Sports

V Sports owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.

1 brands across 1 category
V Sports
Parent Company

V Sports

private · Founded 2018 · Luxembourg City, Luxembourg

1

brands

View all 1 brand in grid view

V Sports Ownership: Pros & Cons

Advantages

  • +Experienced ownership with diverse business backgrounds (Sawiris in industry, Edens in investment)
  • +Multi-club model creates synergies in player development, scouting, and commercial operations
  • +Atairos partnership provides additional capital and strategic expertise (valuation >£500 million)
  • +Aston Villa's Premier League status and Champions League qualification
  • +Global network across England, Portugal, Spain, and France
  • +Strong leadership with Francesco Calvo (ex-Juventus, Roma, Barcelona)

Considerations

  • -UEFA multi-club ownership rules limit cross-club synergies and require stake reductions
  • -Intense competition in English Premier League with high player costs
  • -Multi-club model faces regulatory and fan scrutiny
  • -Dependence on sporting success for revenue and brand value
  • -Complex ownership structure requiring consensus among three major stakeholders
  • -Limited revenue diversification compared to larger multi-club groups

Frequently Asked Questions About V Sports

Who owns V Sports?

V Sports is jointly owned by Nassef Sawiris (approximately 34%), Wes Edens (approximately 34%), and Atairos (approximately 32%). Sawiris and Edens founded the company in 2018, and Atairos joined as a minority partner in December 2023.

What clubs does V Sports own?

V Sports owns Aston Villa (100%, English Premier League), Aston Villa Women (90%), Vitoria SC (29%, Portugal), Real Union (25%, Spain), and FC Annecy (30%, France). The company also has collaborative partnerships with ZED FC (Egypt) and Vissel Kobe (Japan).

When was V Sports founded?

V Sports was founded in July 2018 as NSWE, ahead of Sawiris and Edens' purchase of a 55% stake in Aston Villa. The company was rebranded to V Sports in 2021 as it pursued a multi-club model.

What is Nassef Sawiris's background?

Nassef Sawiris is an Egyptian billionaire and CEO of OCI N.V., one of the world's largest nitrogen fertilizer producers. He is one of the wealthiest individuals in Africa and the Middle East.

What is Wes Edens's background?

Wes Edens is an American billionaire and co-founder of Fortress Investment Group. He also co-owns the Milwaukee Bucks (NBA) and has been involved in various sports and investment ventures.

Did Aston Villa qualify for the Champions League?

Yes, Aston Villa qualified for the UEFA Champions League in 2024 after finishing fourth in the Premier League, marking a significant achievement under V Sports ownership.

What is Atairos's role in V Sports?

Atairos is a Comcast-backed American investment firm that became a minority partner in V Sports in December 2023. The deal valued V Sports at more than £500 million. Atairos holds approximately 32% as of 2026.

Who is Francesco Calvo?

Francesco Calvo was appointed President of Business Operations at V Sports in June 2025, joining from Juventus. He previously held executive roles at Roma and Barcelona. He replaced Chris Heck, who departed for LIV Golf.

Sources & Further Reading

  • [V Sports - Wikipedia](
  • [Aston Villa Official Website](
  • [V Sports on Preqin](
  • [V Sports on Mergr](

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Last reviewed: August 8, 2026 · Reviewed by Who Brands Editorial Team