
Best Foods is owned by Unilever, a British-Dutch multinational consumer goods corporation. Best Foods is the western United States brand name for the same mayonnaise and condiment products sold as Hellmann's in the eastern United States. Both brands were acquired by Unilever in 2000 when Unilever purchased Best Foods, which had owned Hellmann's since 1927.
Parent Company
Acquired
2000
Status
Publicly Traded
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Best Foods | Unilever plc | Brand division |
Best Foods Mayonnaise was developed in the early 20th century as the West Coast counterpart to Hellmann's mayonnaise. While Hellmann's thrived on the East Coast, Best Foods Mayonnaise became popular on the West Coast, with the California company Postum Foods (later Best Foods) introducing their own mayonnaise that gained significant market share in western states.
In August 1927, Postum Foods acquired the Hellmann's brand, allowing Richard Hellmann to retire. By then both brands of mayonnaise had established commanding market shares in their respective halves of the country, so the company wisely decided to preserve both brands and their recipes in their respective territories.
To this day, the regional division continues: Best Foods Mayonnaise is sold west of the Rocky Mountains, specifically in and west of Montana, Wyoming, Colorado, and New Mexico, while Hellmann's is sold east of the Rockies. This geographic division has been maintained for nearly a century, preserving the brand heritage and consumer loyalty in both regions.
In 2000, Unilever acquired Best Foods, bringing both Hellmann's and Best Foods into its global portfolio. The acquisition strengthened Unilever's position in the North American condiments market and added these iconic American brands to its international food brands collection.
What does Unilever own?
As of April 2026, Unilever owns a portfolio of over 400 brands across four business groups: Beauty and Wellbeing (Dove, Vaseline, TRESemme, Pond's), Personal Care (Axe/Lynx, Rexona/Sure, Lux, Lifebuoy, Close Up), Home Care (Domestos, Cif, Surf, Omo, Comfort), and Nutrition (Knorr, Hellmann's, pending transfer to McCormick upon deal close). Unilever no longer owns ice cream brands (Magnum, Walls, Ben & Jerry's, Breyers) following the 2025 Ice Cream demerger. The March 31, 2026 McCormick combination, expected to close mid-2027, will transfer Hellmann's, Knorr, Frank's RedHot, French's, Cholula, and Maille to the expanded McCormick entity. The company also owns approximately 61% of Hindustan Unilever Limited, a publicly listed subsidiary in India.
Is Unilever publicly traded?
Yes, Unilever plc is listed on the London Stock Exchange under ticker ULVR and on Euronext Amsterdam under ticker UNA. American Depositary Receipts are listed on the New York Stock Exchange under ticker UL. The company does not have a controlling shareholder, and its shares are held primarily by institutional investors. Unilever simplified its dual-listed structure in 2020, consolidating its legal headquarters in the United Kingdom.
Who founded Unilever?
Unilever was formed in 1929 through the merger of Lever Brothers, a British soap company founded by William Hesketh Lever in 1885, and Margarine Unie, a Dutch margarine producer formed through the merger of the Jurgens and Van den Bergh companies in 1927. The founders of the predecessor companies include William Lever, James Darcy Lever, Antonius Johannes Jurgens, and Samuel van den Bergh.
Where is Unilever headquartered?
Unilever is headquartered in London, United Kingdom. The company's registered office and principal executive offices are located in London. Unilever simplified its dual-listed structure in 2020, consolidating its legal headquarters in the United Kingdom and ending the separate Unilever N.V. Dutch entity. The company's shares continue to trade on both the London Stock Exchange and Euronext Amsterdam.
How many brands does Unilever own?
Unilever currently owns over 400 brands across Beauty and Wellbeing, Personal Care, Home Care, and Nutrition. Following the completion of the McCormick Foods combination (expected mid-2027), Unilever's portfolio will narrow to its HPC brands, with the largest being Dove, Axe/Lynx, Rexona/Sure, Vaseline, Domestos, Cif, Surf, and Omo. The company's food brands (Hellmann's, Knorr) are included in the McCormick deal and will transfer upon close.
Who owns Unilever?
Unilever plc is a publicly traded company with no controlling shareholder. The company's shares are held primarily by institutional investors including major asset managers and index funds. No single shareholder holds a majority stake in Unilever. Fernando Fernandez serves as CEO, having been appointed in March 2025 following the departure of Hein Schumacher. The company's board includes a majority of independent non-executive directors.
Best Foods benefits from Unilever's sustainability framework, which includes responsible sourcing, environmental initiatives, and social impact programs. As part of Unilever's Foods & Refreshments division, Best Foods participates in the company's Sustainable Living Plan commitments and environmental stewardship initiatives.
Unilever has committed to sourcing 100% of its agricultural raw materials sustainably by 2025. For Best Foods, this includes sustainable sourcing of key ingredients like eggs, oils, and vinegar used in mayonnaise production. The company works with suppliers to implement sustainable farming practices and reduce environmental impact throughout the supply chain.
Packaging sustainability is another focus area. Unilever has pledged to make all packaging reusable, recyclable, or compostable by 2025 and to use at least 25% recycled plastic in packaging by the same year. Best Foods has transitioned to more sustainable packaging materials, including recycled content in glass jars and recyclable plastic containers.
The company has also implemented water reduction and energy efficiency programs at manufacturing facilities. Best Foods production sites participate in Unilever's global manufacturing sustainability initiatives, which aim to reduce water usage, carbon emissions, and waste generation across all production facilities.
Unilever faces ongoing scrutiny regarding palm oil sourcing, a key ingredient in many food products. The company has committed to sustainable palm oil sourcing through RSPO (Roundtable on Sustainable Palm Oil) certification and has implemented traceability systems to ensure responsible palm oil procurement throughout its supply chain.
Best Foods has received recognition for product quality, innovation, and sustainability through both direct brand achievements and parent company Unilever's industry recognition.
Best Foods has maintained a relatively clean operational record throughout its century-long history, with no major product recalls. The brand has faced occasional controversies related to ingredient concerns, marketing practices, and competitive disputes.
2012 Labeling Settlement: Best Foods parent company Unilever participated in a $2.5 million settlement with the Center for Science in the Public Interest (CSPI) in 2012 over labeling claims on mayonnaise products. The settlement addressed claims about "real mayonnaise" labeling on products that did not meet FDA standards of identity for mayonnaise. The company agreed to adjust marketing language and contribute to consumer education about food labeling standards.
2015 Allergen Labeling Enhancement: In response to FDA guidance, Best Foods enhanced allergen labeling protocols in 2015 to provide clearer egg allergen warnings, though no specific incidents prompted the change.
2023 Sustainable Packaging Claims: Best Foods faced scrutiny from environmental groups in 2023 regarding "recyclable" packaging claims on certain plastic squeeze bottles. The company clarified that while the bottles were technically recyclable, actual recycling rates varied by region and committed to improving packaging labeling transparency.
Competitive Market Position: The brand has faced ongoing competitive pressure from private label store brands and artisanal mayonnaise producers, particularly in California and Pacific Northwest markets where consumer preferences increasingly favor organic and natural products. This has led to increased marketing investment and product innovation rather than specific controversies.
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| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Unilever | USA | 1913 | Mass market | North america | All Genders | |
| The Magnum Ice Cream Company | USA | 1978 | Premium | Global | All-ages | |
| Nexus Capital Management | USA | 2011 | Premium | United states | Mens | |
| Nestle | Switzerland (corporate) | 1927 | Mass market | United states | All-consumers | |
| Clorox | USA | 1954 | Mass market | United states | All Genders | |
| Unilever | Germany | 1838 | Mass market | Global | All Genders |
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American mayonnaise and condiment brand founded in 1913 by Richard Hellmann in New York City. Owned by Unilever (LSE: ULVR) and set to transfer to McCormick & Company (NYSE: MKC) in a deal expected to close mid-2027. Sold as Best Foods west of the Rocky Mountains.
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Market Positioning: Best Foods competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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