
Heinz is wholly owned by Kraft Heinz Company (NYSE: KHC), a publicly traded American food corporation headquartered in Chicago and Pittsburgh. The brand was founded in 1869 by Henry J. Heinz in Sharpsburg, Pennsylvania, and introduced its famous tomato ketchup in 1876. Heinz is the best-selling ketchup brand in the world and is sold in more than 40 countries.
Parent Company
Founded
1869
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Heinz | Kraft Heinz Company | Wholly owned |
Henry J. Heinz founded the company that bears his name in 1869 in Sharpsburg, Pennsylvania, initially selling horseradish grown in his mother's garden. His first venture, Heinz Noble & Company, went bankrupt in 1875 after the Panic of 1873, but Heinz relaunched in 1876 with his brother John and cousin Frederick as F. & J. Heinz. Tomato ketchup arrived that same year and became the product on which the brand's reputation was built.
In 1888, Heinz bought out his partners and renamed the business the H.J. Heinz Company. He introduced the "57 Varieties" slogan in 1896 after seeing an advertisement for 21 styles of shoes, even though the company already sold more than 60 products. The number had no factual basis but became one of the most durable slogans in advertising history. Heinz was also a pioneer of food safety regulation, lobbying for the 1906 Pure Food and Drug Act and selling ketchup in clear glass bottles so customers could see the product.
Heinz expanded into baked beans, pickles, soups, and sauces through the twentieth century. The company established a major presence in the United Kingdom, where Heinz Beanz became a staple, and built the Lea & Perrins Worcestershire sauce business into the portfolio through later acquisitions. H.J. Heinz operated as an independent public company for most of its history.
In 2013, Berkshire Hathaway and 3G Capital took Heinz private in a $28 billion deal, at the time the largest food industry acquisition ever. Two years later, the same investors merged Heinz with Kraft Foods Group to create Kraft Heinz, reuniting the brand inside a public company. A $15.4 billion impairment charge in 2019 reduced the carrying value of the Kraft and Oscar Mayer names, while Heinz retained its status as the portfolio's strongest brand.
Under CEO Steve Cahillane in 2026, Heinz became the centerpiece of Kraft Heinz's turnaround investment program, with the company citing the brand as its primary global growth engine, particularly in emerging markets where Heinz ketchup and sauces are expanding distribution.
Is Kraft Heinz publicly traded?
Yes, Kraft Heinz is publicly traded on the New York Stock Exchange under the ticker symbol KHC. The company moved its listing from NASDAQ to the NYSE on September 14, 2026. It has been publicly traded since the 2015 merger of Kraft Foods and H.J. Heinz. Major shareholders have included Berkshire Hathaway and 3G Capital, though Berkshire filed in January 2026 to divest its full 27% stake.
Who owns Kraft Heinz?
Kraft Heinz is owned by its public shareholders. Berkshire Hathaway, Warren Buffett's conglomerate, has been the largest shareholder at roughly 27% of shares, though it filed in January 2026 to sell its entire position of about 325 million shares. 3G Capital, the Brazilian-American investment firm that engineered the 2015 merger, also maintains a significant ownership stake.
When was Kraft Heinz founded?
Kraft Heinz was founded on July 2, 2015, through the merger of Kraft Foods Group and H.J. Heinz Company. The merger was orchestrated by 3G Capital and Berkshire Hathaway. The constituent companies have much longer histories: Heinz was founded in 1869 and Kraft Foods traces its origins to 1903.
What is Kraft Heinz's revenue?
Kraft Heinz reported net sales of $24.9 billion for fiscal year 2025, the year ended December 27, 2025. This was a 3.5% decrease from the prior year. The company generated $3.7 billion in free cash flow and returned $2.3 billion to stockholders. In Q2 2026, net sales were $6.3 billion, down 1.4% year over year.
Who is the CEO of Kraft Heinz?
Steve Cahillane is the CEO of Kraft Heinz. He announced a strategic shift away from cost-cutting toward brand investment, committing $700 million across marketing, sales, R&D, and product superiority in 2026. Cahillane said the company's challenges are "fixable and within our control" and that the opportunity is "larger than expected."
What brands does Kraft Heinz own?
Kraft Heinz owns numerous iconic food brands including Heinz ketchup, Kraft macaroni and cheese, Oscar Mayer meats, Philadelphia cream cheese, Velveeta, Maxwell House coffee, Lunchables, Ore-Ida frozen potatoes, Jell-O, Kool-Aid, Classico pasta sauce, and Grey Poupon mustard.
Why did Kraft Heinz take impairment charges?
Kraft Heinz recorded $9.3 billion in non-cash impairment charges in fiscal 2025, reflecting the reduced value of brands and goodwill. This followed a $15.4 billion impairment in 2019. The charges reflect years of underinvestment in brand building under 3G Capital's cost-cutting model and changing consumer preferences away from processed foods.
Heinz does not hold independent sustainability certifications at the brand level; all programs are managed by Kraft Heinz at the corporate level. The company has committed to making 100% of its packaging recyclable, reusable, or compostable and to reducing greenhouse gas emissions across operations.
On the sourcing side, Kraft Heinz maintains supplier standards covering the tomatoes, sugar, vinegar, and spices used in Heinz products, and the brand's packaging has shifted in recent years toward bottles with higher recycled plastic content in European markets. In 2023, Heinz announced in the UK a transition of ketchup caps to a recyclable mono-material design.
Heinz products are not marketed as organic certified, though the brand has offered an organic ketchup variant in some markets. Kraft Heinz is not a B Corp. No greenwashing rulings have been issued against Heinz specifically.
Heinz has faced periodic product issues typical of a global food manufacturer. In 2024, Kraft Heinz recalled certain Heinz Turkey Gravy products in the United States after mislabeled jars containing Beef Gravy posed an undeclared allergen risk. Smaller labeling and foreign-material recalls have occurred over the years and were resolved without serious injuries.
The brand has also been drawn into the broader scrutiny of Kraft Heinz's portfolio. The parent company's repeated impairment charges and a 2021, $62 million SEC settlement over procurement accounting irregularities damaged investor confidence in the brand management behind Heinz and its siblings.
Health advocacy groups have criticized the sugar and salt content of Heinz ketchup and beans, prompting the launch of reduced-sugar and reduced-salt variants. In 2025, UK regulators and campaigners continued to press Kraft Heinz on advertising foods high in fat, salt, and sugar to children, affecting how Heinz products are marketed in Britain.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Unilever | USA (Unilever North America HQ) | 1919 | Mass market | United states | All-ages | |
| Unilever | USA | 1913 | Mass market | North america | All Genders | |
| Kraft Heinz | USA | 1897 | Mass market | United states | All Genders | |
| Kraft Heinz | USA | 1927 | Mass market | United states | All-ages | |
| Kraft Heinz | USA | 1903 | Mass market | United states | All Genders | |
| Kraft Heinz | USA | 1988 | Mass market | United states | All-ages |
Food BeverageOwned by Unilever plc
American mayonnaise and condiment brand owned by Unilever, known as Hellmann's east of the Rocky Mountains.
Food BeverageOwned by Unilever plc
American mayonnaise and condiment brand founded in 1913 by Richard Hellmann in New York City. Owned by Unilever (LSE: ULVR) and set to transfer to McCormick & Company (NYSE: MKC) in a deal expected to close mid-2027. Sold as Best Foods west of the Rocky Mountains.
Food BeverageOwned by Kraft Heinz Company
American gelatin dessert brand owned by Kraft Heinz, created in 1897 and long synonymous with flavored gelatin and pudding in the United States.
Food BeverageOwned by Kraft Heinz Company
American powdered drink mix brand owned by Kraft Heinz, created in 1927 in Hastings, Nebraska, and famous for the Kool-Aid Man mascot.
Food BeverageOwned by Kraft Heinz Company
American packaged food brand owned by Kraft Heinz, known for Kraft Mac and Cheese, Kraft Singles, mayonnaise, and salad dressings since 1903.
Food BeverageOwned by Kraft Heinz Company
American pre-packaged lunch kit brand launched by Oscar Mayer in 1988 and owned by Kraft Heinz, combining crackers, meat, cheese, and drinks.
Market Positioning: Heinz competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by Kraft Heinz Company, giving you alternative choices that support different corporate structures.
Food BeverageOwned by Barilla Group
Italian pasta and food brand owned by Barilla Group, a leading global pasta and sauce manufacturer.
Barilla is privately owned, unlike Heinz which is under a publicly traded parent company.
Food BeverageOwned by JAB Holding Company
American doughnut brand founded in 1937, publicly traded on NASDAQ (DNUT) with JAB Holding as largest shareholder at 43%. Operates over 2,100 shops globally with a hub-and-spoke distribution model.
Krispy Kreme is privately owned, unlike Heinz which is under a publicly traded parent company.
Food BeverageOwned by Mars, Incorporated
Candy-coated chocolate confections produced by Mars, Incorporated, one of the world's best-selling candy brands since 1941.
M&M's is privately owned, unlike Heinz which is under a publicly traded parent company.
Food BeverageOwned by Mars, Incorporated
American nougat, caramel, and chocolate candy bar owned by Mars, Incorporated, introduced in 1923. One of the oldest candy bars still in production in the United States, with a distinct formulation difference between US and European versions.
Milky Way is privately owned, unlike Heinz which is under a publicly traded parent company.
Food BeverageOwned by Mars, Incorporated
American brand of toaster pastries filled with various flavors, now owned by Mars, Incorporated through the Kellanova acquisition.
Pop-Tarts is privately owned, unlike Heinz which is under a publicly traded parent company.
Food BeverageOwned by GroundForce Capital (formerly PowerPlant Ventures)
Premium coconut water brand founded by Mark Rampolla in 2004, discontinued by Coca-Cola in 2020, and reacquired by Rampolla through PowerPlant Ventures in January 2021 as Zico Rising.
Zico is privately owned, unlike Heinz which is under a publicly traded parent company.
Discover popular brands and companies in the Food & Beverage category and related searches from other users.

American lemon-lime flavored carbonated soft drink brand known for its crisp, clean taste and caffeine-free formula.

Probiotic yogurt brand owned by Danone SA, sold in more than 70 countries. Activia is positioned as a digestive health product and is one of Danone's highest-revenue dairy brands globally.

British chocolate brand known for its distinctive aerated, bubbly texture, produced and distributed by Nestle and sold primarily in the United Kingdom, Canada, and select international markets.