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2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
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  4. Heinz
Heinz logo
Food & Beverage

Who Owns Heinz?

Heinz is wholly owned by Kraft Heinz Company (NYSE: KHC), a publicly traded American food corporation headquartered in Chicago and Pittsburgh. The brand was founded in 1869 by Henry J. Heinz in Sharpsburg, Pennsylvania, and introduced its famous tomato ketchup in 1876. Heinz is the best-selling ketchup brand in the world and is sold in more than 40 countries.

Parent Company

Kraft Heinz Company

Founded

1869

Status

Publicly Traded

Headquarters

Pittsburgh, Pennsylvania, USA

mid rangemass marketGlobalOfficial Website

Who Owns Heinz?

  • Parent Company: Kraft Heinz Company
  • Ownership Type: Wholly owned
  • Company Type: Publicly Traded
  • Stock Ticker: NYSE: KHC
BrandParent CompanyOwnership Type
HeinzKraft Heinz CompanyWholly owned

Where to Buy

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AmazonHeinz on Amazon

History of Heinz

  • Founded: 1869
  • Founders: Henry J. Heinz

Henry J. Heinz founded the company that bears his name in 1869 in Sharpsburg, Pennsylvania, initially selling horseradish grown in his mother's garden. His first venture, Heinz Noble & Company, went bankrupt in 1875 after the Panic of 1873, but Heinz relaunched in 1876 with his brother John and cousin Frederick as F. & J. Heinz. Tomato ketchup arrived that same year and became the product on which the brand's reputation was built.

In 1888, Heinz bought out his partners and renamed the business the H.J. Heinz Company. He introduced the "57 Varieties" slogan in 1896 after seeing an advertisement for 21 styles of shoes, even though the company already sold more than 60 products. The number had no factual basis but became one of the most durable slogans in advertising history. Heinz was also a pioneer of food safety regulation, lobbying for the 1906 Pure Food and Drug Act and selling ketchup in clear glass bottles so customers could see the product.

Heinz expanded into baked beans, pickles, soups, and sauces through the twentieth century. The company established a major presence in the United Kingdom, where Heinz Beanz became a staple, and built the Lea & Perrins Worcestershire sauce business into the portfolio through later acquisitions. H.J. Heinz operated as an independent public company for most of its history.

In 2013, Berkshire Hathaway and 3G Capital took Heinz private in a $28 billion deal, at the time the largest food industry acquisition ever. Two years later, the same investors merged Heinz with Kraft Foods Group to create Kraft Heinz, reuniting the brand inside a public company. A $15.4 billion impairment charge in 2019 reduced the carrying value of the Kraft and Oscar Mayer names, while Heinz retained its status as the portfolio's strongest brand.

Under CEO Steve Cahillane in 2026, Heinz became the centerpiece of Kraft Heinz's turnaround investment program, with the company citing the brand as its primary global growth engine, particularly in emerging markets where Heinz ketchup and sauces are expanding distribution.

About Kraft Heinz Company

Is Kraft Heinz publicly traded?
Yes, Kraft Heinz is publicly traded on the New York Stock Exchange under the ticker symbol KHC. The company moved its listing from NASDAQ to the NYSE on September 14, 2026. It has been publicly traded since the 2015 merger of Kraft Foods and H.J. Heinz. Major shareholders have included Berkshire Hathaway and 3G Capital, though Berkshire filed in January 2026 to divest its full 27% stake.

Who owns Kraft Heinz?
Kraft Heinz is owned by its public shareholders. Berkshire Hathaway, Warren Buffett's conglomerate, has been the largest shareholder at roughly 27% of shares, though it filed in January 2026 to sell its entire position of about 325 million shares. 3G Capital, the Brazilian-American investment firm that engineered the 2015 merger, also maintains a significant ownership stake.

When was Kraft Heinz founded?
Kraft Heinz was founded on July 2, 2015, through the merger of Kraft Foods Group and H.J. Heinz Company. The merger was orchestrated by 3G Capital and Berkshire Hathaway. The constituent companies have much longer histories: Heinz was founded in 1869 and Kraft Foods traces its origins to 1903.

What is Kraft Heinz's revenue?
Kraft Heinz reported net sales of $24.9 billion for fiscal year 2025, the year ended December 27, 2025. This was a 3.5% decrease from the prior year. The company generated $3.7 billion in free cash flow and returned $2.3 billion to stockholders. In Q2 2026, net sales were $6.3 billion, down 1.4% year over year.

Who is the CEO of Kraft Heinz?
Steve Cahillane is the CEO of Kraft Heinz. He announced a strategic shift away from cost-cutting toward brand investment, committing $700 million across marketing, sales, R&D, and product superiority in 2026. Cahillane said the company's challenges are "fixable and within our control" and that the opportunity is "larger than expected."

What brands does Kraft Heinz own?
Kraft Heinz owns numerous iconic food brands including Heinz ketchup, Kraft macaroni and cheese, Oscar Mayer meats, Philadelphia cream cheese, Velveeta, Maxwell House coffee, Lunchables, Ore-Ida frozen potatoes, Jell-O, Kool-Aid, Classico pasta sauce, and Grey Poupon mustard.

Why did Kraft Heinz take impairment charges?
Kraft Heinz recorded $9.3 billion in non-cash impairment charges in fiscal 2025, reflecting the reduced value of brands and goodwill. This followed a $15.4 billion impairment in 2019. The charges reflect years of underinvestment in brand building under 3G Capital's cost-cutting model and changing consumer preferences away from processed foods.

  • Founded: 2015
  • Headquarters: Chicago, Illinois, USA
  • Company Type: Publicly Traded
  • Stock: NYSE: KHC
  • Revenue: $24.9 billion (FY2025, year ended December 27, 2025)
  • Employees: Approximately 37,000

Visit Kraft Heinz Company website

View full company profile for Kraft Heinz Company

Where Is Heinz Made / Based?

  • Headquarters: Pittsburgh, Pennsylvania, USA
  • Manufacturing / Operations: United States, United Kingdom, Netherlands, Canada, Australia, Brazil

Heinz Categories & Tags

KetchupCondimentsSaucesFoodKraft HeinzAmerican Brand

Heinz Sustainability & Ethics

Heinz does not hold independent sustainability certifications at the brand level; all programs are managed by Kraft Heinz at the corporate level. The company has committed to making 100% of its packaging recyclable, reusable, or compostable and to reducing greenhouse gas emissions across operations.

On the sourcing side, Kraft Heinz maintains supplier standards covering the tomatoes, sugar, vinegar, and spices used in Heinz products, and the brand's packaging has shifted in recent years toward bottles with higher recycled plastic content in European markets. In 2023, Heinz announced in the UK a transition of ketchup caps to a recyclable mono-material design.

Heinz products are not marketed as organic certified, though the brand has offered an organic ketchup variant in some markets. Kraft Heinz is not a B Corp. No greenwashing rulings have been issued against Heinz specifically.

Heinz Recalls & Controversies

Heinz has faced periodic product issues typical of a global food manufacturer. In 2024, Kraft Heinz recalled certain Heinz Turkey Gravy products in the United States after mislabeled jars containing Beef Gravy posed an undeclared allergen risk. Smaller labeling and foreign-material recalls have occurred over the years and were resolved without serious injuries.

The brand has also been drawn into the broader scrutiny of Kraft Heinz's portfolio. The parent company's repeated impairment charges and a 2021, $62 million SEC settlement over procurement accounting irregularities damaged investor confidence in the brand management behind Heinz and its siblings.

Health advocacy groups have criticized the sugar and salt content of Heinz ketchup and beans, prompting the launch of reduced-sugar and reduced-salt variants. In 2025, UK regulators and campaigners continued to press Kraft Heinz on advertising foods high in fat, salt, and sugar to children, affecting how Heinz products are marketed in Britain.

Brands Owned by Kraft Heinz Company

Jell-OFood Beverage

Jell-O

Owned by Kraft Heinz Company

American gelatin dessert brand owned by Kraft Heinz, created in 1897 and long synonymous with flavored gelatin and pudding in the United States.

gelatinpuddingdesserts
Kool-AidFood Beverage

Kool-Aid

Owned by Kraft Heinz Company

American powdered drink mix brand owned by Kraft Heinz, created in 1927 in Hastings, Nebraska, and famous for the Kool-Aid Man mascot.

drink-mixbeveragespowdered-drinks
KraftFood Beverage

Kraft

Owned by Kraft Heinz Company

American packaged food brand owned by Kraft Heinz, known for Kraft Mac and Cheese, Kraft Singles, mayonnaise, and salad dressings since 1903.

mac-and-cheesecheesepackaged-food
LunchablesFood Beverage

Lunchables

Owned by Kraft Heinz Company

American pre-packaged lunch kit brand launched by Oscar Mayer in 1988 and owned by Kraft Heinz, combining crackers, meat, cheese, and drinks.

lunch-kitskids-foodsnacks
Maxwell HouseFood Beverage

Maxwell House

Owned by Kraft Heinz Company

American coffee brand owned by Kraft Heinz, introduced in 1892 and known for its Good to the Last Drop slogan and decades as the top-selling US coffee.

coffeeground-coffeeinstant-coffee
Ore-IdaFood Beverage

Ore-Ida

Owned by Kraft Heinz Company

American frozen potato brand owned by Kraft Heinz, founded in 1952 and the inventor of Tater Tots, the leading US retail frozen potato line.

frozen-potatoestater-totsfrench-fries
View all brands owned by Kraft Heinz Company

Heinz Ownership: Pros & Cons

Advantages

  • +Category-defining global position in ketchup and baked beans
  • +Flagship brand of Kraft Heinz's $700 million reinvestment strategy
  • +Sold in more than 40 countries with emerging-market expansion funded through 2026
  • +Over 150 years of consumer recognition built around the "57 Varieties" identity
  • +Premium pricing power over private-label condiments in most markets

Considerations

  • -Kraft Heinz's history of cost cutting reduced brand investment before the 2026 reset
  • -High-sugar and high-salt products face tightening advertising rules in the UK and elsewhere
  • -Private-label condiments have gained share during periods of food price inflation
  • -Brand value remains exposed to Kraft Heinz's impairment history and portfolio drag
  • -The paused corporate separation leaves the brand's long-term structure unresolved

Frequently Asked Questions About Heinz

Sources & Further Reading

  • Heinz Official Website
  • Kraft Heinz Official Website
  • Kraft Heinz Investor Relations
  • Kraft Heinz 8-K: NYSE Listing Transfer (SEC)
  • Kraft Heinz Q2 2026 Results
  • Food Navigator: Kraft Heinz Pauses Breakup
  • NYSE: Kraft Heinz (KHC)
  • Wikidata: H. J. Heinz Company

Competitors to Heinz

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
Best FoodsBest Foods
Unilever
USA (Unilever North America HQ)
1919
Mass marketUnited statesAll-ages
Hellmann'sHellmann's
Unilever
USA
1913
Mass marketNorth americaAll Genders
Jell-OJell-OSister Brand
Kraft Heinz
USA
1897
Mass marketUnited statesAll Genders
Kool-AidKool-AidSister Brand
Kraft Heinz
USA
1927
Mass marketUnited statesAll-ages
KraftKraftSister Brand
Kraft Heinz
USA
1903
Mass marketUnited statesAll Genders
LunchablesLunchablesSister Brand
Kraft Heinz
USA
1988
Mass marketUnited statesAll-ages

Learn More About Competitors

Best FoodsFood Beverage

Best Foods

Owned by Unilever plc

American mayonnaise and condiment brand owned by Unilever, known as Hellmann's east of the Rocky Mountains.

mayonnaisecondimentsfood
Hellmann'sFood Beverage

Hellmann's

Owned by Unilever plc

American mayonnaise and condiment brand founded in 1913 by Richard Hellmann in New York City. Owned by Unilever (LSE: ULVR) and set to transfer to McCormick & Company (NYSE: MKC) in a deal expected to close mid-2027. Sold as Best Foods west of the Rocky Mountains.

mayonnaisecondimentsfood
Jell-OFood Beverage

Jell-O

Owned by Kraft Heinz Company

American gelatin dessert brand owned by Kraft Heinz, created in 1897 and long synonymous with flavored gelatin and pudding in the United States.

gelatinpuddingdesserts
Kool-AidFood Beverage

Kool-Aid

Owned by Kraft Heinz Company

American powdered drink mix brand owned by Kraft Heinz, created in 1927 in Hastings, Nebraska, and famous for the Kool-Aid Man mascot.

drink-mixbeveragespowdered-drinks
KraftFood Beverage

Kraft

Owned by Kraft Heinz Company

American packaged food brand owned by Kraft Heinz, known for Kraft Mac and Cheese, Kraft Singles, mayonnaise, and salad dressings since 1903.

mac-and-cheesecheesepackaged-food
LunchablesFood Beverage

Lunchables

Owned by Kraft Heinz Company

American pre-packaged lunch kit brand launched by Oscar Mayer in 1988 and owned by Kraft Heinz, combining crackers, meat, cheese, and drinks.

lunch-kitskids-foodsnacks

Competitive Analysis

Market Positioning: Heinz competes with 6 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Heinz

Looking for brands with different ownership structures? These similar brands are not owned by Kraft Heinz Company, giving you alternative choices that support different corporate structures.

BarillaFood Beverage

Barilla

Owned by Barilla Group

Italian pasta and food brand owned by Barilla Group, a leading global pasta and sauce manufacturer.

pastafooditalian
Privately Owned

Barilla is privately owned, unlike Heinz which is under a publicly traded parent company.

Krispy KremeFood Beverage

Krispy Kreme

Owned by JAB Holding Company

American doughnut brand founded in 1937, publicly traded on NASDAQ (DNUT) with JAB Holding as largest shareholder at 43%. Operates over 2,100 shops globally with a hub-and-spoke distribution model.

doughnutsbakeryfood-beverage
Privately Owned

Krispy Kreme is privately owned, unlike Heinz which is under a publicly traded parent company.

M&M'sFood Beverage

M&M's

Owned by Mars, Incorporated

Candy-coated chocolate confections produced by Mars, Incorporated, one of the world's best-selling candy brands since 1941.

candychocolateconfectionery
Privately Owned

M&M's is privately owned, unlike Heinz which is under a publicly traded parent company.

Milky WayFood Beverage

Milky Way

Owned by Mars, Incorporated

American nougat, caramel, and chocolate candy bar owned by Mars, Incorporated, introduced in 1923. One of the oldest candy bars still in production in the United States, with a distinct formulation difference between US and European versions.

chocolatecandy-barnougat
Privately Owned

Milky Way is privately owned, unlike Heinz which is under a publicly traded parent company.

Pop-TartsFood Beverage

Pop-Tarts

Owned by Mars, Incorporated

American brand of toaster pastries filled with various flavors, now owned by Mars, Incorporated through the Kellanova acquisition.

toaster-pastriesbreakfastsnacks
Privately Owned

Pop-Tarts is privately owned, unlike Heinz which is under a publicly traded parent company.

ZicoFood Beverage

Zico

Owned by GroundForce Capital (formerly PowerPlant Ventures)

Premium coconut water brand founded by Mark Rampolla in 2004, discontinued by Coca-Cola in 2020, and reacquired by Rampolla through PowerPlant Ventures in January 2021 as Zico Rising.

coconut-waternatural-hydrationfunctional-beverage
Privately Owned

Zico is privately owned, unlike Heinz which is under a publicly traded parent company.

Kraft Heinz Company Stock Information

Jobs at Kraft Heinz Company

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Last reviewed: September 26, 2026 · Reviewed by Who Brands Editorial Team