Who Owns Asda?
Asda is owned by TDR Capital and the Issa brothers (Mohsin and Zuber Issa) through their acquisition from Walmart in 2021. The Issa brothers, founders of EG Group, lead Asda alongside private equity firm TDR Capital.
Parent Company
Issa Brothers (TDR Capital)
Acquired
2021
Status
Private
Headquarters
Leeds, West Yorkshire, United Kingdom
Who Owns Asda?
- Parent Company: Issa Brothers (TDR Capital)
- Ownership Type: Wholly owned
- Acquisition Year: 2021
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Asda | Issa Brothers (TDR Capital) | Wholly owned |
History of Asda
- Founded: 1949
- Founders: Associated Dairies & Farm Stores Ltd.
- Acquired by Issa Brothers (TDR Capital): 2021
Asda was founded in 1949 as Associated Dairies & Farm Stores Ltd., a group of Yorkshire farmers and dairies. The company was renamed Asda in 1965, combining "As" from Associated Dairies with "Da" from Dairies Farm Stores. This founding as a cooperative of local farmers and dairymen established Asda's connection to British agriculture and its commitment to providing value to customers through direct sourcing and efficient distribution, creating a foundation that would shape the company's approach to retail throughout its history.
Throughout the 1960s and 1970s, Asda expanded through acquisitions and store openings, establishing itself as a significant UK supermarket chain. The company developed a reputation for low prices and value-focused retailing, particularly in grocery and general merchandise. This period of growth demonstrated Asda's ability to identify and capitalize on emerging consumer trends while maintaining its commitment to value and quality that would become hallmarks of the brand's market positioning.
In 1999, Walmart acquired Asda for £6.7 billion, bringing the UK supermarket under American ownership. Under Walmart's ownership, Asda expanded its product range and store formats but faced increasing competition from discount retailers like Aldi and Lidl. This acquisition provided Asda with access to Walmart's global supply chain and retail expertise while introducing new challenges in adapting to changing market dynamics and the rise of discount retailers that would transform the UK grocery landscape.
The most significant change came in 2021 when Walmart sold Asda to the Issa brothers and TDR Capital. The acquisition marked Asda's return to British ownership and began a new chapter of integration with EG Group's convenience retail expertise. This strategic return to British ownership demonstrated Asda's ability to adapt to changing market conditions while leveraging new ownership expertise in convenience retail and digital transformation that could help the company compete more effectively in the rapidly evolving UK grocery market.
About Issa Brothers (TDR Capital)
The Issa brothers' business empire spans two main sectors: fuel retail and convenience stores through EG Group, and supermarket retail through their stake in Asda. EG Group operates over 6,000 sites across 10 countries, including petrol stations, convenience stores, and food service outlets.
EG Group's business model focuses on integrating fuel retail with convenience store offerings, food service, and other ancillary services. The company has acquired numerous retail chains and brands across different markets, including the acquisition of Kroger's convenience store business in the United States.
Asda, under the Issa brothers' leadership (and now primarily TDR Capital's ownership), has focused on competing with other UK supermarkets through price competitiveness and expanding its online presence and delivery capabilities.
The brothers have been known for their aggressive acquisition strategy and willingness to invest heavily in business expansion and modernization. Their approach has emphasized operational efficiency and integration across their various business interests.
- Founded: 2001
- Headquarters: Blackburn, Lancashire, United Kingdom
- Company Type: Privately Held
Where Is Asda Made / Based?
- Headquarters: Leeds, West Yorkshire, United Kingdom
- Manufacturing / Operations: United Kingdom (multiple distribution centers)
Asda Ownership: Pros & Cons
Advantages
- +Strong brand recognition and market presence in UK retail
- +Integration with EG Group's convenience retail expertise
- +Focus on value and low-price positioning
- +Extensive store network and distribution infrastructure
- +British ownership with local market understanding
Considerations
- -Intense competition from discount retailers and online shopping
- -Challenges in integrating with EG Group operations
- -Market share decline in recent years
- -Pressure on margins from price competition
- -Balance between physical stores and digital retail growth
Frequently Asked Questions About Asda
Competitors to Asda
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Coles Group | Australia | 1914 | Mass Market | Global | All Genders | |
| Qatar Investment Authority | United Kingdom | 1849 | Luxury | Global | Male | |
| George Weston Limited | Canada | 1919 | Mass Market | Global | All Genders | |
| Empire Company | Canada | 1907 | Mass Market | Global | All Genders | |
| Woolworths Group | Australia | 1924 | Mass Market | Global | All Genders | |
| Aldi Sud | Germany | 1946 | Mass Market | Europe | All Genders |
Learn More About Competitors

Coles Group
Owned by Coles Group Limited
Australian supermarket chain and retailer operating grocery stores, liquor outlets, and convenience stores across Australia, serving millions of customers weekly.

Harrods
Owned by Qatar Investment Authority
British luxury department store located in London, owned by Qatar Investment Authority, offering premium goods and services across multiple categories.

Loblaws
Owned by George Weston Limited
Canadian retailer encompassing corporate and franchise supermarkets operating under various banners, including grocery stores, pharmacies, and financial services.

Sobeys
Owned by Empire Company Limited
Canadian national supermarket chain with over 1,500 stores operating under various banners across all ten provinces.

Woolworths Australia
Owned by Woolworths Group Limited
Australian supermarket chain operating grocery stores, fresh food markets, and convenience stores across Australia, serving as the country's largest supermarket retailer.

Aldi
Owned by ALDI SÜD
German discount supermarket chain operating globally with a focus on private label products, efficient operations, and low prices across thousands of stores worldwide.
Competitive Analysis
Market Positioning: Asda competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Jobs at Issa Brothers (TDR Capital)
Latest News About Asda
Related Articles About Asda
View more articlesWhole Foods vs Trader Joe's: Who Really Owns Them?
Two of America's most beloved grocery chains have very different corporate owners. One belongs to the world's largest e-commerce company, the other to a German discount retailer.
Who Owns Zara, H&M, and Shein? Fast Fashion's Corporate Parents Explained
Fast fashion is a $110 billion industry controlled by a handful of companies. Here is who owns Zara, H&M, Shein, Uniqlo, and every other major fast fashion brand.
Private Label vs Name Brand: Who Actually Makes Your Store-Brand Products?
That cheaper store brand might be made in the same factory as the name brand next to it. Learn how private-label manufacturing works and who really makes what.
People Also Searched
Discover popular brands and companies in the Retail & E-commerce category and related searches from other users.

7-Eleven
Global leader in convenience retail with over 84,000 stores across 19 countries, offering a diverse range of food, beverages, and everyday essentials with a focus on 24/7 accessibility and neighborhood convenience.

Aldi
German discount supermarket chain operating globally with a focus on private label products, efficient operations, and low prices across thousands of stores worldwide.

Amazon Basics
Amazon's private label brand offering affordable, everyday essentials across multiple product categories.





