
Woolworths Australia is owned by Woolworths Group Limited (ASX: WOW), a publicly traded Australian retail company headquartered in Bella Vista, New South Wales. Founded in 1924, Woolworths operates over 1,000 supermarkets across Australia. CEO Amanda Bardwell leads the company through a recovery strategy focused on rebuilding customer trust, lowering shelf prices, and simplifying operations. FY2025 revenue reached A$69.1 billion, with H1 FY2026 sales of A$37.1 billion.
Parent Company
Founded
1924
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Woolworths Australia | Woolworths Group Limited | Wholly owned |
Woolworths was founded on December 5, 1924, when Percy Christmas, Stanley Chatterton, Cecil Scott Waine, and Ernest Williams opened the first Woolworths Stupendous Bargain Basement in Sydney. The store was named after the American F.W. Woolworth Company, though it had no connection to that company. The founders borrowed the name because of its association with value and variety.
The company grew through the mid-20th century as a variety store chain, selling everything from household goods to clothing. In the 1980s, Woolworths made a strategic shift from variety stores to grocery retail, transforming itself into a supermarket chain. This pivot defined the company's future.
Through the 1980s and 1990s, Woolworths expanded rapidly, acquiring competitors and modernizing stores. The company invested heavily in fresh food, private label products, and supply chain infrastructure. By the 2000s, Woolworths had become Australia's largest supermarket retailer, competing primarily with Coles.
The 2010s saw Woolworths introduce new store formats, including Woolworths Metro for urban convenience shopping. The company expanded its online grocery capabilities and developed strong private label brands. In 2021, Woolworths Group demerged its drinks and hospitality business (Endeavour Group) into a separate listed company.
Recent years have been challenging. FY2025 saw Group EBIT decline driven by Australian Food and Big W, with the company navigating industrial action, pricing controversies, and regulatory scrutiny. CEO Amanda Bardwell, who took the role in 2024, has focused on rebuilding customer trust through lower shelf prices, clearer pricing, and improved retail execution.
In H1 FY2026 (the 27 weeks ended January 4, 2026), Woolworths Group reported sales of A$37.1 billion, up 3.4%. Group EBIT before significant items increased 14.4% to A$1.66 billion. However, after significant items of A$698 million (primarily payroll remediation provisions), NPAT fell 49.4% to A$374 million. The interim dividend increased 15.4% to 45 cents per share.
Q3 FY2026 showed continued improvement, with Group sales up 4.5% to A$18.1 billion and Australian Food sales up 5.9%. eCommerce sales reached A$2.7 billion, up 20.2%.
What does Woolworths Group own?
Woolworths Group owns Woolworths Supermarkets (Australia's largest supermarket chain with more than 1,000 stores), Woolworths New Zealand (supermarkets formerly trading as Countdown), Big W (general merchandise discount stores), PFD Food Services (wholesale food distribution), and Petstock (pet supplies). The company demerged Endeavour Group (Dan Murphy's, BWS, hotels) in June 2021. Woolworths also operates the Everyday Rewards loyalty program and a range of private label brands.
Is Woolworths Group publicly traded?
Yes, Woolworths Group Limited is listed on the Australian Securities Exchange under ticker WOW. The company has been publicly listed since 1924 and has a broad institutional and retail shareholder base with no single controlling shareholder. Major institutional shareholders include Australian and international fund managers.
Who founded Woolworths?
Woolworths was founded on December 5, 1924, when the first store opened in the Imperial Arcade in Sydney, New South Wales. The founding team included Percy Christmas, Stanley Chatterton, Cecil Scott Waine, and Ernest Williams. The store was modeled on the American F.W. Woolworth variety store concept, though the Australian company had no formal connection to the U.S. chain.
Where is Woolworths Group headquartered?
Woolworths Group is headquartered in Melbourne, Victoria, Australia. The company was originally founded in Sydney, New South Wales, and maintains significant operations in both cities. Woolworths operates stores across every Australian state and territory, as well as in New Zealand through its Woolworths New Zealand subsidiary.
How many stores does Woolworths operate?
Woolworths operates more than 1,000 Woolworths Supermarket stores across Australia, plus stores in New Zealand (Woolworths New Zealand), approximately 170 Big W stores, and PFD Food Services distribution centers. The company employs approximately 200,000 people across its businesses.
Who owns Woolworths Group?
Woolworths Group Limited is publicly traded on the ASX with a broad institutional and retail shareholder base. No single shareholder holds a controlling stake. Amanda Bardwell serves as Managing Director and CEO, and Scott Perkins chairs the board. The company's ownership is distributed among Australian and international fund managers and individual investors.
What is Woolworths Group's revenue?
Woolworths Group reported sales of A$69.1 billion for FY2025 (52 weeks ended June 29, 2025), up 3.6% on a normalized basis. Group EBIT was A$2.75 billion, down 12.6% normalized. For H1 FY2026 (27 weeks ended January 4, 2026), group sales were A$37.1 billion (up 3.4%) and EBIT was A$1.66 billion (up 14.4%), indicating the turnaround strategy is gaining traction.
Woolworths Group operates under a 2030 Sustainability Plan focusing on five material areas identified through a double materiality assessment.
Climate and Nature: Woolworths has been working toward 100% renewable electricity across its stores. The company has implemented energy efficiency measures across its store network and distribution centers, reducing carbon emissions.
Waste and Circularity: Woolworths has committed to reducing food waste to landfill. The company supports farmers through The Odd Bunch program, which sells imperfect produce at discounted prices. Food rescue and diversion systems operate across Australian and New Zealand stores.
Sustainable Sourcing: Woolworths maintains ethical sourcing policies requiring suppliers to meet standards for environmental stewardship, labor practices, and product quality. The company works with Australian producers through preferential sourcing arrangements.
Human Rights: Woolworths Group has established human rights policies extending throughout its supply chain. The company conducts regular audits and maintains dialogue with suppliers to address concerns.
Social Impact: Woolworths contributes to communities through food donations to charities, support for local food banks, and educational initiatives about nutrition. The company has delivered over A$2.6 billion in net societal benefit over five years to 2025.
Australia's Healthiest Supermarket: Woolworths has been ranked as Australia's healthiest supermarket, recognized for its product offerings and health-focused initiatives.
Sustainability Leadership: The company's 2030 Sustainability Plan and progress toward environmental targets have been acknowledged by sustainability organizations as setting standards for the retail sector.
Digital Transformation: Woolworths' development of online grocery shopping and omnichannel retail capabilities has been recognized by technology organizations. eCommerce sales reached A$2.7 billion in Q3 FY2026, up 20.2%.
Community Impact: Woolworths' food donation programs and community partnerships have been recognized for addressing food insecurity in Australian communities.
ACCC Legal Action: The Australian Competition and Consumer Commission commenced proceedings in the Federal Court against Woolworths Group in September 2024 for allegedly breaching the Australian Consumer Law in relation to discount pricing representations. The ACCC alleged that Woolworths engaged in "illusory discounts" by raising prices before offering discounts. Class action proceedings were subsequently launched against the company.
Pricing Claims Controversy: Woolworths' claims of "eight consecutive quarters of year-on-year price declines" came under intense scrutiny in March 2026. The Guardian investigation revealed that the company uses the Fisher method, which tracks average prices of items actually sold rather than shelf price changes. This methodology can show falling prices when customers trade down to cheaper products, effectively reframing declining living standards as savings.
Pay Remediation Scandal: Woolworths has faced a massive payroll remediation issue since October 2019, when it was revealed that salaried team members had not been paid in full compliance with the Fair Work Act. By January 2026, the company had completed A$487 million in payments to salaried team members. A remaining provision of A$786 million exists for further settlements. An additional A$50 million provision remains for hourly-paid staff, with A$191 million already paid. The Federal Court ruling in September 2025 led to an additional A$710 million provision (before income tax).
Government Pricing Regulations: In December 2025, Australia moved to tighten oversight of supermarket pricing. New regulations set to take effect from July 2026 will ban very large retailers (revenue over A$30 billion) from charging prices that are excessive compared to the cost of supply plus a reasonable margin.
Industrial Action: Woolworths faced industrial action in FY2025 that impacted sales by an estimated A$240 million. The disruption affected supply chain operations and store availability.
Endeavour Group Separation Costs: Woolworths incurred A$61 million in one-off closure costs when ending its contract with Endeavour Group for warehouse operations at the Melbourne Liquor Distribution Centre, primarily due to redundancy costs.
Consumer Trust Damage: The gap between Woolworths' pricing claims and consumers' actual experience at the checkout has damaged trust. CEO Amanda Bardwell has acknowledged the need to "rebuild customer trust" as a key priority.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Coles Group | Australia | 1914 | Mass market | Asia pacific | All Genders | |
| George Weston Limited | Canada | 1919 | Mass market | Canada | All-ages | |
| Empire Company | Canada | 1907 | Mass market | Canada | All Genders | |
| Issa Brothers | United Kingdom | 1949 | Mass market | United kingdom | All-ages | |
| Amazon | United States | 1980 | Mass market | United states | All Genders | |
| Aldi Sud | Germany | 1946 | Mass market | Global | Unisex |
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Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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