Who Brands - Brand Ownership DirectoryWho Brands
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
HomeBrowse BrandsCategoriesCompaniesCompareBlogQuizAbout
Who Brands

Your trusted reference for brand ownership information. We provide factual, comprehensive data about who owns the brands you know.

Stay in the know

Get the latest ownership updates delivered to your inbox.

Browse

  • All Brands
  • Categories
  • Companies
  • Countries
  • Compare Brands
  • Blog
  • Brand Quiz
  • RSS Feed

Company

  • About Us
  • Methodology
  • Contact
  • FAQ
  • Submit a Brand
  • List Your Brand
  • Write for Us

Legal

  • Terms of Service
  • Privacy Policy
  • Cookie Policy
  • Affiliate Disclosure
  • Disclaimer

Support Us

☕Buy me a coffee

2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
  2. Brands
  3. Retail & E-commerce
  4. Kmart Australia
Kmart Australia logo
Retail & E-commerce

Who Owns Kmart Australia?

Kmart Australia is owned by Wesfarmers Limited (ASX: WES), an Australian publicly traded conglomerate headquartered in Perth, Western Australia. Wesfarmers acquired Kmart through its purchase of Coles Group in 2007. Kmart operates as a wholly owned subsidiary with over 300 stores across Australia and New Zealand and is headquartered in Melbourne, Victoria.

Parent Company

Wesfarmers Limited

Acquired

2007

Status

Publicly Traded

Headquarters

Melbourne, Victoria, Australia

Kmart Australia Timeline

1914
Wesfarmers Limited

Parent company established in Perth, Western Australia, Australia

Company Founded
1969

Kmart Australia

Founded by Coles Group

Founded
2007
Acquired by Wesfarmers Limited

Wesfarmers Limited acquired Kmart Australia

Acquired
budgetmass marketAustraliaOfficial Website

Who Owns Kmart Australia?

  • Parent Company: Wesfarmers Limited
  • Ownership Type: Wholly owned
  • Acquisition Year: 2007
  • Company Type: Publicly Traded
  • Stock Ticker: ASX: WES
BrandParent CompanyOwnership Type
Kmart AustraliaWesfarmers LimitedWholly owned

History of Kmart Australia

  • Founded: 1969
  • Founders: Coles Group
  • Acquired by Wesfarmers Limited: 2007

Kmart Australia was founded in 1969 by Coles Group, which established the discount department store chain in Burwood, Victoria. The chain was developed as a local operation under a licensing agreement with the American Kmart Corporation (then a subsidiary of S.S. Kresge Company). The Australian and American Kmart chains were always separate entities, connected only by name and branding.

Throughout the 1970s and 1980s, Kmart Australia expanded rapidly, opening stores across all Australian states. The chain differentiated itself through low prices, extensive product ranges, and convenient suburban locations. By the 1990s, Kmart was one of the largest discount retailers in Australia.

In 2007, Wesfarmers acquired Coles Group, which included Kmart, Target, Coles supermarkets, and Officeworks. The acquisition was one of the largest in Australian corporate history at AUD 22 billion. Wesfarmers subsequently restructured its retail portfolio, selling Coles supermarkets in 2018 but retaining Kmart, Target, Bunnings, and Officeworks.

Under Wesfarmers ownership, Kmart underwent a significant transformation. In the early 2010s, Kmart was struggling with declining sales and outdated store formats. Wesfarmers appointed Guy Russo as Kmart CEO in 2008, who implemented a strategy of product simplification, private label focus, and aggressive price reduction. Russo's strategy involved reducing the number of products stocked, increasing the proportion of private label goods, and cutting prices by 10 to 30 percent on key items.

The transformation worked. By 2015, Kmart had become Australia's most profitable discount department store, with higher sales per square meter than Big W (Woolworths Group) and Target. Kmart's private label strategy, which focuses on design-led products at low prices, became a case study in Australian retail.

In 2024, Wesfarmers announced it would merge Kmart and Target into a single division called Kmart Group, while maintaining both brands as separate store formats. The merger was designed to reduce overhead costs and improve supply chain efficiency. As of 2025, both Kmart and Target stores continue to operate under their respective brands.

Kmart Australia operates over 300 stores across Australia and New Zealand. The chain opened its first New Zealand store in 2022 and has been expanding its New Zealand footprint since.

About Wesfarmers Limited

What does Wesfarmers own?
Wesfarmers owns Bunnings Warehouse (home improvement retail), Kmart, Target Australia, Officeworks, Wesfarmers Health (including Priceline Pharmacy, Clear Skincare, Soul Pattinson Chemist, Silk Laser Clinics), Blackwoods (industrial supplies), Workwear Group, WesCEF (chemicals, energy, fertilisers), and Catch (online marketplace). The company also holds a 50% stake in the Covalent Lithium joint venture (Mt Holland lithium project) in Western Australia with SQM.

Is Wesfarmers publicly traded?
Yes, Wesfarmers Limited is listed on the Australian Securities Exchange under ticker WES. The company has been publicly listed since 1984, having converted from a cooperative structure. Wesfarmers has a broad institutional and retail shareholder base with no single controlling shareholder, and is owned by more than 480,000 shareholders.

What is Wesfarmers' annual revenue?
Wesfarmers reported revenue of A$45.7 billion for fiscal year 2025 (ended June 30, 2025), up 3.4% from A$44.2 billion in FY2024. Net profit after tax was A$2.93 billion, up 14.4% year over year. Earnings before interest and tax totaled A$4.47 billion, up 11.9%. The company declared a full-year ordinary dividend of 206 cents per share plus a capital management distribution of 150 cents per share.

Who founded Wesfarmers?
Wesfarmers was founded in 1914 in Perth, Western Australia as the Western Australian Farmers Cooperative, providing services and supplies to farmers. George James Brockman and Walter Harper were among the founding figures. The company converted from a cooperative to a publicly listed company in 1984, listing on the Australian Securities Exchange.

Where is Wesfarmers headquartered?
Wesfarmers is headquartered in Perth, Western Australia, Australia. The company has maintained its headquarters in Perth since its founding, reflecting its origins as a Western Australian farmers' cooperative. Wesfarmers operates businesses across Australia, New Zealand, and other countries.

How many employees does Wesfarmers have?
Wesfarmers employed approximately 118,000 team members as of June 2025, making it one of Australia's largest private sector employers. The company's largest division by headcount is Kmart Group with approximately 38,000 team members. Wesfarmers employed 4,163 Aboriginal and Torres Strait Islander team members as of June 2025.

Who is the CEO of Wesfarmers?
Rob Scott has served as Managing Director and CEO since 2017. The board is chaired by Michael Chaney, who is scheduled to be succeeded by Ken MacKenzie from the conclusion of the 2026 Annual General Meeting. Under Scott's leadership, Wesfarmers has expanded into health through the API acquisition and lithium through the Covalent Lithium joint venture.

What is the Bunnings UK failure?
Between 2016 and 2018, Wesfarmers attempted to expand Bunnings into the United Kingdom and Ireland by acquiring Homebase for approximately A$1.7 billion. The venture failed due to differences in the UK home improvement market and Bunnings's inability to replicate its Australian model. Wesfarmers exited the UK market, writing off the investment, which remains one of the most significant Australian retail expansion failures.

  • Founded: 1914
  • Headquarters: Perth, Western Australia, Australia
  • Company Type: Publicly Traded
  • Stock: ASX: WES
  • Revenue: A$45.7B (FY2025)
  • Employees: ~118,000

Visit Wesfarmers Limited website

View full company profile for Wesfarmers Limited

Where Is Kmart Australia Made / Based?

  • Headquarters: Melbourne, Victoria, Australia
  • Manufacturing / Operations: China, Bangladesh, Vietnam, India, Australia

Kmart Australia Categories & Tags

Discount RetailDepartment StoreAustralian RetailWesfarmersGeneral Merchandise

Kmart Australia Sustainability & Ethics

Kmart Australia operates under Wesfarmers' corporate sustainability framework. Wesfarmers has committed to net-zero greenhouse gas emissions by 2050, with interim targets for Scope 1 and Scope 2 emissions. Kmart's environmental impact is reported within Wesfarmers' consolidated sustainability reporting.

Kmart has implemented supplier monitoring programs to address labor rights and working conditions in its supply chain. The company requires suppliers to comply with its Ethical Sourcing Code of Conduct, which prohibits forced labor, child labor, and unsafe working conditions. Kmart conducts supplier audits through third-party inspection firms.

In 2023, Kmart Australia was named in a report by the Australian Strategic Policy Institute regarding potential links to forced labor in supply chains in China's Xinjiang region. Kmart stated that it takes supply chain ethics seriously and conducts audits of its suppliers, but the report highlighted the challenges of verifying labor conditions in complex global supply chains.

Kmart has introduced packaging reduction initiatives, including reducing plastic packaging on private label products and increasing the use of recycled materials in packaging. The company participates in the Australian Packaging Covenant Organisation's (APCO) packaging recycling program.

No independently verified sustainability flags from the allowed list (cruelty-free, vegan-certified, b-corp, organic-certified, fair-trade, recycled-materials, palm-oil-free, carbon-neutral) apply to Kmart Australia as a brand.

Kmart Australia Recalls & Controversies

Kmart Australia participates in product safety recalls through the Australian Competition and Consumer Commission (ACCC) Product Safety Australia system. Recalls have occurred for various products including children's toys, electrical items, and clothing. These recalls are handled through Kmart's product safety monitoring programs and are typical of large retailers selling diverse product ranges.

In 2023, Kmart Australia was named in the Australian Strategic Policy Institute report regarding potential links between its supply chain and forced labor in China's Xinjiang region. Kmart stated that it requires suppliers to comply with its Ethical Sourcing Code of Conduct and conducts supplier audits. The issue reflects broader challenges in verifying labor conditions in global supply chains and is not unique to Kmart.

Kmart has faced criticism from some Australian manufacturers and retailers regarding the impact of its low-cost imported products on local manufacturing. The company's private label sourcing model, which relies heavily on overseas manufacturers, has been criticized for contributing to the decline of Australian manufacturing in categories like clothing and textiles.

Kmart has faced occasional labor relations challenges during enterprise bargaining negotiations with retail staff, as is common across the Australian retail sector. The company employs thousands of retail workers across its store network.

No systemic regulatory violations or major corporate scandals have been documented for Kmart Australia under Wesfarmers ownership.

Brands Owned by Wesfarmers Limited

Bunnings WarehouseRetail Ecommerce

Bunnings Warehouse

Owned by Wesfarmers Limited

Australian hardware and home improvement retailer founded in 1886. Owned by Wesfarmers Limited (ASX: WES). FY2025 revenue was A$19.6 billion. Operates 287 warehouses, 66 smaller format stores, 28 trade centres, 16 Tool Kit Depot stores, and 110 Beaumont Tiles stores across Australia and New Zealand.

hardwarehome-improvementretail
MeccaRetail Ecommerce

Mecca

Owned by Wesfarmers Limited

Australian beauty retailer founded in 1997 by Jo Horgan, offering cosmetics, skincare, fragrance, and personal care products across physical stores and online platforms, serving as one of Australia's largest beauty retailers.

beauty-retailcosmeticsskincare
View all brands owned by Wesfarmers Limited

Kmart Australia Ownership: Pros & Cons

Advantages

  • +Market leader in Australian discount department stores with approximately 45 to 50 percent market share
  • +Strong private label strategy (80 percent of product range) controls design, quality, and pricing
  • +Backed by Wesfarmers' financial resources and retail expertise
  • +Over 300 stores across Australia and New Zealand provide extensive distribution network
  • +"Kmart hacks" social media phenomenon generates free marketing and brand engagement

Considerations

  • -Growing competition from online retailers including Shein, Temu, and Amazon Australia
  • -Supply chain concentrated in China, Bangladesh, Vietnam, and India creates geographic risk
  • -Named in 2023 ASPI report regarding potential supply chain forced labor links
  • -Merged with Target into Kmart Group, creating potential brand management complexity
  • -Not related to American Kmart, which can cause consumer confusion internationally

Frequently Asked Questions About Kmart Australia

Sources & Further Reading

  • Wesfarmers Limited FY2024 Annual Report
  • Wesfarmers Investor Relations
  • Kmart Australia Official Website
  • Australian Competition and Consumer Commission
  • Product Safety Australia
  • Australian Strategic Policy Institute: Supply Chain Report
  • Australian Securities Exchange (ASX): Wesfarmers (WES)
  • IBISWorld: Australian Discount Department Stores Report
  • Roy Morgan: Australian Retail Research
  • Wikipedia: Kmart Australia

Competitors to Kmart Australia

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
Big WBig W
Woolworths Group
Australia
1964
Mass marketAustraliaAll-ages
Big LotsBig Lots
Variety Wholesalers
USA (original founding)
1967
Mass marketUnited statesAll-ages
Chemist WarehouseChemist Warehouse
Chemist Warehouse Group
Australia
2000
Mass marketAustraliaAll Genders
Bunnings WarehouseBunnings WarehouseSister Brand
Wesfarmers
Australia
1886
Mass marketAsia pacificAll Genders

Learn More About Competitors

Big WRetail Ecommerce

Big W

Owned by Woolworths Group Limited

Australian discount department store chain offering general merchandise, clothing, electronics, and homewares at affordable prices across hundreds of stores nationwide.

discount-retaildepartment-storeaustralian-retail
Big LotsRetail Ecommerce

Big Lots

Owned by Variety Wholesalers, Inc.

American discount retail chain offering furniture, home décor, seasonal items, and general merchandise.

discount-retailfurniturehome-decor
Chemist WarehouseHealthcare Pharmaceuticals

Chemist Warehouse

Owned by Chemist Warehouse Group

Australian discount pharmacy chain and the largest retail pharmacy franchisor in Australia. Owned by Sigma Healthcare Limited following a merger completed in February 2025.

pharmacydiscount-retailhealth-products
Bunnings WarehouseRetail Ecommerce

Bunnings Warehouse

Owned by Wesfarmers Limited

Australian hardware and home improvement retailer founded in 1886. Owned by Wesfarmers Limited (ASX: WES). FY2025 revenue was A$19.6 billion. Operates 287 warehouses, 66 smaller format stores, 28 trade centres, 16 Tool Kit Depot stores, and 110 Beaumont Tiles stores across Australia and New Zealand.

hardwarehome-improvementretail

Competitive Analysis

Market Positioning: Kmart Australia competes with 4 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Kmart Australia

Looking for brands with different ownership structures? These similar brands are not owned by Wesfarmers Limited, giving you alternative choices that support different corporate structures.

Big LotsRetail Ecommerce

Big Lots

Owned by Variety Wholesalers, Inc.

American discount retail chain offering furniture, home décor, seasonal items, and general merchandise.

discount-retailfurniturehome-decor
Privately Owned

Big Lots is privately owned, unlike Kmart Australia which is under a publicly traded parent company.

AldiRetail Ecommerce

Aldi

Owned by ALDI SÜD

German discount supermarket chain operating in 20+ countries under two separate privately held entities, ALDI SÜD and ALDI NORD, both owned by the Albrecht family.

supermarketdiscount-retailgrocery
Privately Owned

Aldi is privately owned, unlike Kmart Australia which is under a publicly traded parent company.

Family DollarRetail Ecommerce

Family Dollar

Owned by Family Dollar

American discount variety store chain offering affordable household items, merchandise, and general goods. Founded in 1959, Family Dollar operates approximately 7,100 stores across the United States. Sold by Dollar Tree in July 2025 to Brigade Capital Management and Macellum Capital Management.

discount-retailvariety-storemerchandise
Privately Owned

Family Dollar is privately owned, unlike Kmart Australia which is under a publicly traded parent company.

AsdaRetail Ecommerce

Asda

Owned by EG Group

British supermarket chain offering groceries, clothing, and general merchandise, owned by TDR Capital and the Issa brothers since 2021.

supermarketgroceryretail
Privately Owned

Asda is privately owned, unlike Kmart Australia which is under a publicly traded parent company.

Rural KingRetail Ecommerce

Rural King

Owned by Rural King

Family-owned farm and home retail brand operated by RK Holdings, LLP across more than 150 stores in the eastern and midwestern United States.

farm-supplyhome-supplyretail
Privately Owned

Rural King is privately owned, unlike Kmart Australia which is under a publicly traded parent company.

VintedRetail Ecommerce

Vinted

Owned by Vinted

Lithuanian online marketplace for buying and selling secondhand fashion, accessories, electronics, and home goods globally. Valued at €8 billion in 2026 with 2025 revenue of €1.1 billion and GMV of €10.8 billion.

secondhandfashionmarketplace
Privately Owned

Vinted is privately owned, unlike Kmart Australia which is under a publicly traded parent company.

Wesfarmers Limited Stock Information

Jobs at Wesfarmers Limited

Latest News About Kmart Australia

Related Articles About Kmart Australia

View more articles
Toy Brand Ownership: From LEGO to Hasbro
Entertainment

Toy Brand Ownership: From LEGO to Hasbro

LEGO is family-owned by the Kirk Kristiansens. Hasbro and Mattel are Wall Street-owned. Bandai Namco owns Tamagotchi. Discover who owns the biggest toy brands and why it matters. Explore our database.

Who Brands StaffSep 4, 2026
ToysLegoHasbro
Video Game Brands and Their Corporate Parents
Pop Culture

Video Game Brands and Their Corporate Parents

EA sold for $55B to Saudi Arabia's PIF, Silver Lake and Kushner's Affinity. Microsoft bought Activision Blizzard for $75.4B. Tencent owns Riot, Supercell, and stakes in Epic. Sony bought Bungie for $3.6B. Discover video game brands and their corporate parents.

Who Brands StaffSep 3, 2026
Video GamesAcquisitionsEa
Brands That Appeared in Super Bowl Ads Then Got Acquired
Pop Culture

Brands That Appeared in Super Bowl Ads Then Got Acquired

Poppi ran a Super Bowl ad in February 2025 and PepsiCo bought it for $1.95B. Grubhub debuted in Super Bowl LX after Wonder acquired it for $650M. WeatherTech ran its 14th ad. Discover brands that appeared in Super Bowl ads then got acquired.

Who Brands StaffSep 2, 2026
Super BowlAcquisitionsPoppi
View more articles

People Also Searched

Discover popular brands and companies in the Retail & E-commerce category and related searches from other users.

7-Eleven
Brandconvenience-store

7-Eleven

Global leader in convenience retail with over 84,000 stores across 19 countries, offering a diverse range of food, beverages, and everyday essentials with a focus on 24/7 accessibility and neighborhood convenience.

Brand in Retail & E-commerce
retailfranchise
Aldi
Brandsupermarket

Aldi

German discount supermarket chain operating in 20+ countries under two separate privately held entities, ALDI SÜD and ALDI NORD, both owned by the Albrecht family.

Brand in Retail & E-commerce
discount-retailgrocery
AliExpress
Brande-commerce

AliExpress

International e-commerce platform owned by Alibaba Group, specializing in cross-border retail.

Brand in Retail & E-commerce
marketplacecross-border
Browse All Retail & E-commerce

Last reviewed: August 1, 2026 · Reviewed by Who Brands Editorial Team