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2026 Who Brands. All information is provided for educational purposes. Brand names and logos are trademarks of their respective owners.

  1. Home
  2. Brands
  3. Retail & E-commerce
  4. Big W
Big W logo
Retail & E-commerce

Who Owns Big W?

Big W is owned by Woolworths Group Limited, an Australian publicly traded conglomerate listed on the ASX under ticker WOW. Big W operates as Woolworths Group's discount department store division and is headquartered in Melbourne, Victoria, Australia.

Parent Company

Woolworths Group Limited

Founded

1964

Status

Publicly Traded

Headquarters

Melbourne, Victoria, Australia

Big W Timeline

1924
Woolworths Group Limited

Parent company established in Melbourne, Victoria, Australia

Company Founded
1964

Big W

Founded by Woolworths Group

Founded
budgetmass marketAustraliaall-agesenergy efficiencysustainable packagingethical sourcingwaste reductioncommunity engagementrenewable energyproduct sustainabilityOfficial Website

Who Owns Big W?

  • Parent Company: Woolworths Group Limited
  • Ownership Type: Brand division
  • Company Type: Publicly Traded
  • Stock Ticker: ASX: WOW
BrandParent CompanyOwnership Type
Big WWoolworths Group LimitedBrand division

History of Big W

  • Founded: 1964
  • Founders: Woolworths Group

Big W was founded in 1964 by Woolworths Group as a discount department store chain, expanding the company's retail operations beyond supermarkets. The first Big W store opened in 1964 in the Sydney suburb of Bella Vista, introducing a new discount retail concept to Australian consumers. This strategic expansion demonstrated Woolworths Group's ability to identify market opportunities in the discount retail sector while leveraging its existing retail expertise and infrastructure to create a new business format that could serve value-conscious Australian consumers.

Throughout the 1970s and 1980s, Big W expanded across Australia, opening stores in shopping centers and suburban locations. The chain differentiated itself through low prices, extensive product ranges, and convenient store formats. This period of growth demonstrated Big W's ability to scale its operations while maintaining its value proposition and adapting to the changing retail landscape of suburban Australia, where shopping centers were becoming increasingly important retail destinations.

The 1990s saw Big W face increasing competition from other discount retailers and department stores. Woolworths Group invested in modernizing stores, improving product offerings, and enhancing the customer experience to maintain competitiveness. This period of challenge and investment demonstrated Big W's ability to adapt to competitive pressures while maintaining its core value positioning and market relevance in the increasingly crowded Australian retail market.

The 2000s and 2010s brought significant transformation to Big W, including store modernization, expanded product ranges, and improved operational efficiency. The chain has adapted to changing retail landscape and consumer preferences while maintaining its value positioning. This continuous evolution demonstrated Big W's ability to remain competitive in the modern retail environment while adapting to changing consumer behaviors, technological advancements, and increased competition from both traditional and online retailers.

About Woolworths Group Limited

What does Woolworths Group own?
Woolworths Group owns Woolworths Supermarkets (Australia's largest supermarket chain with more than 1,000 stores), Woolworths New Zealand (supermarkets formerly trading as Countdown), Big W (general merchandise discount stores), PFD Food Services (wholesale food distribution), and Petstock (pet supplies). The company demerged Endeavour Group (Dan Murphy's, BWS, hotels) in June 2021. Woolworths also operates the Everyday Rewards loyalty program and a range of private label brands.

Is Woolworths Group publicly traded?
Yes, Woolworths Group Limited is listed on the Australian Securities Exchange under ticker WOW. The company has been publicly listed since 1924 and has a broad institutional and retail shareholder base with no single controlling shareholder. Major institutional shareholders include Australian and international fund managers.

Who founded Woolworths?
Woolworths was founded on December 5, 1924, when the first store opened in the Imperial Arcade in Sydney, New South Wales. The founding team included Percy Christmas, Stanley Chatterton, Cecil Scott Waine, and Ernest Williams. The store was modeled on the American F.W. Woolworth variety store concept, though the Australian company had no formal connection to the U.S. chain.

Where is Woolworths Group headquartered?
Woolworths Group is headquartered in Melbourne, Victoria, Australia. The company was originally founded in Sydney, New South Wales, and maintains significant operations in both cities. Woolworths operates stores across every Australian state and territory, as well as in New Zealand through its Woolworths New Zealand subsidiary.

How many stores does Woolworths operate?
Woolworths operates more than 1,000 Woolworths Supermarket stores across Australia, plus stores in New Zealand (Woolworths New Zealand), approximately 170 Big W stores, and PFD Food Services distribution centers. The company employs approximately 200,000 people across its businesses.

Who owns Woolworths Group?
Woolworths Group Limited is publicly traded on the ASX with a broad institutional and retail shareholder base. No single shareholder holds a controlling stake. Amanda Bardwell serves as Managing Director and CEO, and Scott Perkins chairs the board. The company's ownership is distributed among Australian and international fund managers and individual investors.

What is Woolworths Group's revenue?
Woolworths Group reported sales of A$69.1 billion for FY2025 (52 weeks ended June 29, 2025), up 3.6% on a normalized basis. Group EBIT was A$2.75 billion, down 12.6% normalized. For H1 FY2026 (27 weeks ended January 4, 2026), group sales were A$37.1 billion (up 3.4%) and EBIT was A$1.66 billion (up 14.4%), indicating the turnaround strategy is gaining traction.

  • Founded: 1924
  • Headquarters: Melbourne, Victoria, Australia
  • Company Type: Publicly Traded
  • Stock: ASX: WOW
  • Revenue: A$69.1 billion (FY2025)
  • Employees: Approximately 200,000

Visit Woolworths Group Limited website

View full company profile for Woolworths Group Limited

Where Is Big W Made / Based?

  • Headquarters: Melbourne, Victoria, Australia
  • Manufacturing / Operations: Australia, International supply chain

Big W Categories & Tags

Discount RetailDepartment StoreAustralian RetailGeneral MerchandiseValue Retail

Big W Sustainability & Ethics

Big W operates under Woolworths Group's comprehensive sustainability framework, focusing on environmental responsibility, ethical business practices, and community impact across the Australian retail sector. As one of Australia's largest discount department store chains, Big W's sustainability efforts emphasize renewable energy transition, sustainable packaging, waste reduction, and community engagement initiatives.

Renewable Energy Leadership: Big W participates in Woolworths Group's achievement of 100% renewable electricity across all operations by the end of 2025. Every Big W store now runs on renewable electricity from a mix of on-site solar installations and renewable energy contracts. Big W hosts over 320 commercial rooftop solar installations across its stores and distribution centers, with some of the largest rooftop solar installations in the country. This renewable energy transition supports Woolworths Group's goal to reduce total operational emissions by 80% by 2030 from a 2023 baseline and achieve net zero emissions across operations and supply chain by 2050.

Sustainable Packaging Initiatives: Big W has delivered on commitments to eliminate single-use plastics, including the removal of 15-cent plastic bags from all Australian stores and online operations in 2023. This initiative removes approximately 221 million plastic bags from circulation annually. The company focuses on making own-brand packaging widely recyclable, reusable, or compostable, while working to eliminate plastic wherever possible. Big W participates in industry and government taskforces to develop soft plastics recycling solutions and reduce virgin plastic use in packaging.

Energy Efficiency and Store Operations: Big W stores implement comprehensive energy efficiency measures including LED lighting upgrades, energy-efficient refrigeration systems, and smart building management systems. The company's focus on energy-efficient store operations reduces environmental impact while maintaining affordable pricing for value-conscious customers. Big W's distribution centers feature some of the largest rooftop solar installations in Australia, generating enough electricity to power nearly 4,000 homes and reducing grid demand during peak hours.

Waste Reduction and Recycling: Big W maintains comprehensive waste reduction programs across all store operations, focusing on diverting waste from landfill and increasing recycling rates. The company implements recycling initiatives for cardboard, plastics, and other store waste while working with suppliers to reduce packaging waste throughout the supply chain. Big W's waste management programs support both environmental sustainability and cost efficiency in retail operations.

Ethical Sourcing and Supply Chain: Big W operates under Woolworths Group's ethical sourcing standards, ensuring suppliers meet responsible business practices regarding labor conditions, environmental compliance, and product safety. The company maintains comprehensive supplier codes of conduct and conducts regular audits to verify compliance with ethical standards across the supply chain. Big W's commitment to ethical sourcing extends to product quality, safety, and responsible manufacturing practices.

Community Engagement and Social Impact: Big W actively engages with Australian communities through disaster relief efforts, local partnerships, and community support programs. The company's community engagement initiatives focus on supporting Australian families during challenging times, including natural disaster response and recovery assistance. Big W's community programs reflect its commitment to being a responsible corporate citizen and contributing positively to the communities it serves.

Product Sustainability and Range Development: Big W continues to expand its sustainable product ranges, offering environmentally friendly options across various product categories including household goods, clothing, and general merchandise. The company works with suppliers to increase the availability of sustainable products and improve the environmental profile of its product offerings while maintaining value pricing for customers.

Transparency and Reporting: Big W participates in Woolworths Group's comprehensive sustainability reporting, providing stakeholders with information about environmental performance, sustainability initiatives, and progress toward sustainability goals. The company maintains transparency about its sustainability journey and challenges while demonstrating commitment to continuous improvement in environmental and social performance.

Awards & Recognition

Big W has received recognition for its retail excellence, community contributions, and workplace initiatives within the Australian retail sector, though specific awards are typically part of Woolworths Group's broader recognition programs.

Retail Excellence Awards: Big W has been acknowledged for its value retail positioning and customer service excellence within the Australian discount department store category. The company's focus on affordability and product range has been recognized by retail industry organizations and consumer groups.

Community Service Recognition: Big W's community engagement programs and charitable partnerships have received acknowledgment for supporting Australian families and local communities. The company's disaster relief efforts and community support initiatives have been recognized by community organizations and government bodies.

Workplace Awards: Big W has been recognized for workplace initiatives including employee training programs, diversity and inclusion efforts, and workplace safety improvements. The company's focus on creating positive work environments has been acknowledged by employment organizations and industry bodies.

Customer Satisfaction Recognition: Big W has received positive recognition for customer satisfaction and value delivery in the Australian retail market. Consumer surveys and customer service evaluations have highlighted the company's effectiveness in meeting value-conscious shopper needs.

Big W Recalls & Controversies

Big W has faced typical retail industry challenges including product recalls, supply chain issues, and competitive pressures, though no major controversies have significantly impacted the brand's reputation or market position.

Product Recalls: Like all major retailers, Big W occasionally participates in product recalls for safety or quality concerns across various product categories. The company maintains comprehensive recall procedures and works closely with Australian Competition and Consumer Commission (ACCC) to ensure prompt customer notification and product removal when safety issues are identified.

Supply Chain Challenges: Big W has faced occasional supply chain disruptions affecting product availability, particularly during global events like the COVID-19 pandemic. These challenges have impacted inventory management and product availability, though the company has implemented strategies to improve supply chain resilience.

Competitive Market Pressures: The highly competitive Australian discount retail market creates ongoing challenges for Big W in maintaining market share against competitors like Kmart and Target. The company has faced pressure regarding pricing strategies, product differentiation, and store format optimization.

Labor Relations: Big W has occasionally faced labor relations challenges common to the Australian retail sector, including discussions about wages, working conditions, and workplace agreements. The company maintains ongoing dialogue with employee representatives and industry bodies regarding workplace matters.

Online Retail Transition: Big W's transition to omnichannel retail operations has faced challenges typical of traditional retailers adapting to digital commerce. The company has invested in e-commerce capabilities and integrated online-offline shopping experiences to meet changing consumer preferences.

Brands Owned by Woolworths Group Limited

Woolworths AustraliaRetail Ecommerce

Woolworths Australia

Owned by Woolworths Group Limited

Australia's largest supermarket chain, operating over 1,000 stores across the country. Owned by Woolworths Group Limited (ASX: WOW). Known for grocery retail, fresh food, and private label products.

supermarketgroceryretail
View all brands owned by Woolworths Group Limited

Big W Ownership: Pros & Cons

Advantages

  • +Strong backing from Woolworths Group's financial resources and retail expertise
  • +Extensive store network and distribution infrastructure
  • +Established brand recognition in Australian discount retail
  • +Successful value positioning and price leadership
  • +Access to Woolworths Group's supply chain and procurement capabilities

Considerations

  • -Intense competition from other discount retailers like Kmart and Target
  • -Exposure to consumer spending patterns and economic conditions
  • -Pressure on margins from competitive discount retail environment
  • -Need to balance low prices with product quality and profitability
  • -Supply chain complexity for diverse product ranges

Frequently Asked Questions About Big W

Sources & Further Reading

  • Big W Official Website -
  • Woolworths Group Official Website -
  • Woolworths Group Investor Relations -
  • Australian Securities Exchange: Woolworths Group (WOW) -
  • SEC EDGAR: Woolworths Group filings -
  • Woolworths Group Sustainability Report -
  • Australian Competition and Consumer Commission -
  • Australian Retail Association -
  • IBISWorld: Australian Retail Market Analysis -
  • Roy Morgan: Australian Retail Research -
  • SmartCompany: Australian Business News -
  • Inside Retail: Australian Retail Industry -
  • Retail Doctor: Retail Analysis -
  • Wikidata: Big W entity -
  • Choice: Consumer Product Reviews -
  • News.com.au: Australian Business News -

Competitors to Big W

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
Kmart AustraliaKmart Australia
Wesfarmers
Australia
1969
Mass marketAustraliaAll Genders
Big LotsBig Lots
Variety Wholesalers
USA (original founding)
1967
Mass marketUnited statesAll-ages
Chemist WarehouseChemist Warehouse
Chemist Warehouse Group
Australia
2000
Mass marketAustraliaAll Genders

Learn More About Competitors

Kmart AustraliaRetail Ecommerce

Kmart Australia

Owned by Wesfarmers Limited

Australian discount department store chain offering general merchandise, clothing, homewares, and toys at budget prices. Operates over 300 stores across Australia and New Zealand.

discount-retaildepartment-storeaustralian-retail
Big LotsRetail Ecommerce

Big Lots

Owned by Variety Wholesalers, Inc.

American discount retail chain offering furniture, home décor, seasonal items, and general merchandise.

discount-retailfurniturehome-decor
Chemist WarehouseHealthcare Pharmaceuticals

Chemist Warehouse

Owned by Chemist Warehouse Group

Australian discount pharmacy chain and the largest retail pharmacy franchisor in Australia. Owned by Sigma Healthcare Limited following a merger completed in February 2025.

pharmacydiscount-retailhealth-products

Competitive Analysis

Market Positioning: Big W competes with 3 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Big W

Looking for brands with different ownership structures? These similar brands are not owned by Woolworths Group Limited, giving you alternative choices that support different corporate structures.

Big LotsRetail Ecommerce

Big Lots

Owned by Variety Wholesalers, Inc.

American discount retail chain offering furniture, home décor, seasonal items, and general merchandise.

discount-retailfurniturehome-decor
Privately Owned

Big Lots is privately owned, unlike Big W which is under a publicly traded parent company.

AldiRetail Ecommerce

Aldi

Owned by ALDI SÜD

German discount supermarket chain operating in 20+ countries under two separate privately held entities, ALDI SÜD and ALDI NORD, both owned by the Albrecht family.

supermarketdiscount-retailgrocery
Privately Owned

Aldi is privately owned, unlike Big W which is under a publicly traded parent company.

Family DollarRetail Ecommerce

Family Dollar

Owned by Family Dollar

American discount variety store chain offering affordable household items, merchandise, and general goods. Founded in 1959, Family Dollar operates approximately 7,100 stores across the United States. Sold by Dollar Tree in July 2025 to Brigade Capital Management and Macellum Capital Management.

discount-retailvariety-storemerchandise
Privately Owned

Family Dollar is privately owned, unlike Big W which is under a publicly traded parent company.

AsdaRetail Ecommerce

Asda

Owned by EG Group

British supermarket chain offering groceries, clothing, and general merchandise, owned by TDR Capital and the Issa brothers since 2021.

supermarketgroceryretail
Privately Owned

Asda is privately owned, unlike Big W which is under a publicly traded parent company.

Rural KingRetail Ecommerce

Rural King

Owned by Rural King

Family-owned farm and home retail brand operated by RK Holdings, LLP across more than 150 stores in the eastern and midwestern United States.

farm-supplyhome-supplyretail
Privately Owned

Rural King is privately owned, unlike Big W which is under a publicly traded parent company.

VintedRetail Ecommerce

Vinted

Owned by Vinted

Lithuanian online marketplace for buying and selling secondhand fashion, accessories, electronics, and home goods globally. Valued at €8 billion in 2026 with 2025 revenue of €1.1 billion and GMV of €10.8 billion.

secondhandfashionmarketplace
Privately Owned

Vinted is privately owned, unlike Big W which is under a publicly traded parent company.

Woolworths Group Limited Stock Information

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Last reviewed: July 7, 2026 · Reviewed by Who Brands Editorial Team