Who Owns Big W?
Big W is owned by Woolworths Group Limited, an Australian publicly traded conglomerate listed on the ASX under ticker WOW. Big W operates as Woolworths Group's discount department store division and is headquartered in Melbourne, Victoria, Australia.
Parent Company
Woolworths Group Limited
Founded
1964
Status
Publicly Traded
Headquarters
Melbourne, Victoria, Australia
Who Owns Big W?
- Parent Company: Woolworths Group Limited
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
- Stock Ticker: ASX: WOW
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Big W | Woolworths Group Limited | Wholly owned |
History of Big W
- Founded: 1964
- Founders: Woolworths Group
Big W was founded in 1964 by Woolworths Group as a discount department store chain, expanding the company's retail operations beyond supermarkets. The first Big W store opened in 1964 in the Sydney suburb of Bella Vista, introducing a new discount retail concept to Australian consumers. This strategic expansion demonstrated Woolworths Group's ability to identify market opportunities in the discount retail sector while leveraging its existing retail expertise and infrastructure to create a new business format that could serve value-conscious Australian consumers.
Throughout the 1970s and 1980s, Big W expanded across Australia, opening stores in shopping centers and suburban locations. The chain differentiated itself through low prices, extensive product ranges, and convenient store formats. This period of growth demonstrated Big W's ability to scale its operations while maintaining its value proposition and adapting to the changing retail landscape of suburban Australia, where shopping centers were becoming increasingly important retail destinations.
The 1990s saw Big W face increasing competition from other discount retailers and department stores. Woolworths Group invested in modernizing stores, improving product offerings, and enhancing the customer experience to maintain competitiveness. This period of challenge and investment demonstrated Big W's ability to adapt to competitive pressures while maintaining its core value positioning and market relevance in the increasingly crowded Australian retail market.
The 2000s and 2010s brought significant transformation to Big W, including store modernization, expanded product ranges, and improved operational efficiency. The chain has adapted to changing retail landscape and consumer preferences while maintaining its value positioning. This continuous evolution demonstrated Big W's ability to remain competitive in the modern retail environment while adapting to changing consumer behaviors, technological advancements, and increased competition from both traditional and online retailers.
About Woolworths Group Limited
What does Woolworths Group own?
Woolworths Group owns Woolworths Supermarkets (Australia's largest supermarket chain), Woolworths New Zealand (formerly Countdown), and Big W (general merchandise). The company demerged Endeavour Group (Dan Murphy's, BWS, hotels) in 2021. Woolworths also operates the Everyday Rewards loyalty program and a range of private label brands.
Is Woolworths Group publicly traded?
Yes, Woolworths Group Limited is listed on the Australian Securities Exchange under ticker WOW. The company has been publicly listed since 1924. Woolworths has a broad institutional and retail shareholder base with no single controlling shareholder.
Who founded Woolworths?
Woolworths was founded in 1924 when the first store opened in the Imperial Arcade in Sydney, New South Wales. The founding team included Percy Christmas, Stanley Chatterton, Cecil Scott Waine, and Ernest Williams. The store was modelled on the American Woolworth's variety store concept, though the Australian company had no formal connection to the US chain.
Where is Woolworths Group headquartered?
Woolworths Group is headquartered in Melbourne, Victoria, Australia. The company was originally founded in Sydney, New South Wales, and has maintained significant operations in both cities. Woolworths operates stores across every Australian state and territory, as well as in New Zealand.
How many stores does Woolworths operate?
Woolworths operates more than 1,000 Woolworths Supermarket stores across Australia, plus stores in New Zealand, and approximately 170 Big W stores. The company employs approximately 200,000 people across its businesses.
Who owns Woolworths Group?
Woolworths Group Limited is publicly traded on the ASX with a broad institutional and retail shareholder base. No single shareholder holds a controlling stake. Amanda Bardwell serves as Managing Director and CEO and Scott Perkins chairs the board.
- Founded: 1924
- Headquarters: Melbourne, Victoria, Australia
- Company Type: Publicly Traded
- Stock: ASX: WOW
Where Is Big W Made / Based?
- Headquarters: Melbourne, Victoria, Australia
- Manufacturing / Operations: Australia, International supply chain
Brands Owned by Woolworths Group Limited
- Woolworths Australia - Australian supermarket chain operating grocery stores, fresh food markets, and c...
Big W Ownership: Pros & Cons
Advantages
- +Strong backing from Woolworths Group's financial resources and retail expertise
- +Extensive store network and distribution infrastructure
- +Established brand recognition in Australian discount retail
- +Successful value positioning and price leadership
- +Access to Woolworths Group's supply chain and procurement capabilities
Considerations
- -Intense competition from other discount retailers like Kmart and Target
- -Exposure to consumer spending patterns and economic conditions
- -Pressure on margins from competitive discount retail environment
- -Need to balance low prices with product quality and profitability
- -Supply chain complexity for diverse product ranges
Frequently Asked Questions About Big W
Competitors to Big W
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Wesfarmers | Australia | 1969 | Mass Market | Global | Male | |
| Aldi Sud | Germany | 1946 | Mass Market | Europe | All Genders | |
| Wesfarmers | Australia | 1886 | Mass Market | Global | Male | |
| Canadian Tire Corporation | Canada | 1922 | Mass Market | Global | Male | |
| Coles Group | Australia | 1914 | Mass Market | Global | All Genders | |
| Accent Group | Australia | 1974 | Mass Market | Global | All Genders |
Learn More About Competitors

Kmart Australia
Owned by Wesfarmers Limited
Australian discount department store chain offering general merchandise, clothing, homewares, and entertainment products at affordable prices across Australia and New Zealand.

Aldi
Owned by ALDI SÜD
German discount supermarket chain operating globally with a focus on private label products, efficient operations, and low prices across thousands of stores worldwide.

Bunnings Warehouse
Owned by Wesfarmers Limited
Australian hardware and home improvement retailer operating large warehouse-style stores across Australia and New Zealand, offering building materials, garden supplies, and home improvement products.

Canadian Tire
Owned by Canadian Tire Corporation, Limited
Canadian retail corporation operating department stores, gas stations, and financial services, known for automotive products and household goods.

Coles Group
Owned by Coles Group Limited
Australian supermarket chain and retailer operating grocery stores, liquor outlets, and convenience stores across Australia, serving millions of customers weekly.

Front Runner
Owned by Accent Group
Australian fashion retailer offering athletic footwear, activewear, and sports apparel across multiple brands and categories, operating both physical stores and online platforms.
Competitive Analysis
Market Positioning: Big W competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Woolworths Group Limited Stock Information
Jobs at Woolworths Group Limited
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