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  1. Home
  2. Companies
  3. Variety Wholesalers, Inc.
Variety Wholesalers, Inc. logo

Variety Wholesalers, Inc.

Privately held American discount retail company operating Roses, Maxway, and Big Lots stores across the Southeast and Mid-Atlantic United States.

Company Type

private

Founded

1930

Headquarters

Henderson, North Carolina, USA

Revenue

not publicly disclosed

Employees

Approximately 7,000

Primary Market

United States

Variety Wholesalers, Inc. Timeline

1930

Variety Wholesalers, Inc.

Founded by John William Pope

Company Founded
1967
Big Lots

Big Lots established by Sol Shenk

Founded
2025
Big Lots

Variety Wholesalers, Inc. acquired Big Lots

Acquired

About Variety Wholesalers, Inc.

What does Variety Wholesalers own?
Variety Wholesalers operates more than 600 retail stores under several banners: Roses (160 stores), Maxway (135 stores), Super 10 (85 stores under the Super Dollar, Bill's Dollar Stores, and Bargain Town names), and Big Lots (218 stores acquired in 2025). The company operates all of its banners directly rather than through franchising.

Is Variety Wholesalers publicly traded?
No. Variety Wholesalers, Inc. is a privately held company. It has never filed for an initial public offering and does not trade on any stock exchange. The Pope family is the sole owner.

Who founded Variety Wholesalers?
John William Pope founded the company in Henderson, North Carolina in 1930. He built the business as a variety store operation focused on closeout merchandise. His son, Art Pope, is the current CEO and principal owner.

Where is Variety Wholesalers headquartered?
The company is headquartered in Henderson, North Carolina, USA. Henderson is a small city in Vance County in the northern part of the state. The company has maintained its headquarters there since its founding in 1930.

How many brands does Variety Wholesalers own?
Variety Wholesalers operates eight retail banners across its four divisions: Big Lots, Roses, Roses Express, Maxway, Super Dollar, Bill's Dollar Stores, Bargain Town, and Super 10. Big Lots is the only banner with a dedicated brand page on Who Brands.

Who owns Variety Wholesalers?
The Pope family owns Variety Wholesalers. Art Pope, son of founder John William Pope, is the CEO and principal shareholder. The company has no outside investors, no private equity backing, and no debt from public markets. It has been family-owned for nearly a century.

How did Variety Wholesalers acquire Big Lots?
Gordon Brothers Retail Partners purchased substantially all assets of the bankrupt Big Lots, Inc. on January 3, 2025. Gordon Brothers then arranged for Variety Wholesalers to operate approximately 220 former Big Lots store locations under the Big Lots brand name. The original Big Lots corporate entity was converted to Chapter 7 liquidation in November 2025.

What is Variety Wholesalers' revenue?
The company does not disclose financial results. As a privately held corporation, Variety Wholesalers is not required to file public financial reports. Industry estimates based on store count and average discount retail revenue per store suggest annual revenue in the range of several hundred million dollars, but no verified figure is publicly available.

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History of Variety Wholesalers, Inc.

John William Pope founded Variety Wholesalers in Henderson, North Carolina in 1930. The company began as a small variety store operation in a rural North Carolina town during the Great Depression. Pope built the business on closeout merchandise purchasing, buying overstock and discontinued inventory from manufacturers and selling it at discounted prices. This model proved resilient through the economic pressures of the 1930s and 1940s.

The company expanded slowly through the mid-20th century, adding stores across North Carolina and neighboring states. Variety Wholesalers remained a regional operator, never pursuing the national expansion that competitors like Big Lots or Dollar General undertook. This regional focus kept costs low and allowed the company to maintain private ownership without taking on debt or seeking public investment.

In 1997, Variety Wholesalers acquired Roses Stores, Inc. Roses was a discount retail chain founded in 1915 by Paul Howard Rose in Henderson, North Carolina. The acquisition brought a larger-format discount store concept into the Variety Wholesalers portfolio. Roses stores, at 30,000 to 70,000 square feet, were significantly larger than the existing Variety Wholesalers formats and gave the company a competitive position in the off-price retail segment. The Roses acquisition also brought the Roses Express banner, which operates as a smaller-format variant.

Art Pope, son of the founder, took over leadership of the company in the 2000s. He expanded the Maxway division and the Super 10 division, adding stores under the Super Dollar and Bargain Town banners. The company also added the Bill's Dollar Store name to its portfolio. By the early 2020s, Variety Wholesalers operated approximately 380 stores across its original three divisions.

The Big Lots acquisition in 2025 was the largest deal in the company's history. Big Lots, Inc., a publicly traded discount retailer formerly listed on the NYSE under ticker BIG, filed for Chapter 11 bankruptcy in September 2024. The company had operated more than 1,400 stores at its peak but had struggled with declining sales, high debt, and competition from dollar stores and online retailers. A planned sale to Nexus Capital Management collapsed in December 2024 after an inventory appraisal came in below expectations.

Gordon Brothers Retail Partners, a Boston-based asset advisory and liquidation firm, purchased substantially all of Big Lots' remaining assets on January 3, 2025. Gordon Brothers then arranged for Variety Wholesalers to operate approximately 220 former Big Lots store locations under the Big Lots brand name. Ollie's Bargain Outlet (Nasdaq: OLLI) separately acquired 63 former Big Lots store leases, which it is converting to its own banner. The original Big Lots corporate entity, renamed Former BL Stores, Inc., was converted from Chapter 11 to Chapter 7 liquidation in November 2025 and no longer exists.

The Big Lots deal gave Variety Wholesalers a nationally recognized brand name for the first time. It also expanded the company's geographic reach beyond its traditional Southeast and Mid-Atlantic territory, with Big Lots stores extending into the Midwest.

Variety Wholesalers, Inc. Sustainability & Ethics

Variety Wholesalers does not publish a sustainability report or ESG disclosures, which is typical for a private regional retailer. The company's environmental footprint is primarily tied to its store operations, distribution network, and trucking fleet. The company operates its own fleet of approximately 119 tractors, and its distribution infrastructure is concentrated in the Southeast and Mid-Atlantic, which limits long-haul transportation distances compared to national chains.

On labor practices, Variety Wholesalers employs approximately 7,000 people across its store network, distribution centers, and corporate headquarters. The company does not publicly disclose wage data, benefits information, or workforce diversity statistics. As a private company, it is not subject to the public reporting requirements that apply to publicly traded retailers.

The Big Lots acquisition in 2025 raised questions about the company's responsibility to former Big Lots employees. The original Big Lots, Inc. employed approximately 23,000 people at its peak. The Variety Wholesalers operating arrangement retained jobs at approximately 220 store locations but did not cover the remaining stores, which were closed or acquired by other operators. Variety Wholesalers has not publicly commented on how many former Big Lots employees were rehired.

The company's closeout merchandise model has an inherent sustainability dimension. By purchasing overstock, discontinued, and excess inventory from manufacturers, Variety Wholesalers extends the lifecycle of goods that might otherwise be discarded. This is a byproduct of the business model rather than a stated sustainability strategy.

Awards & Recognition

Variety Wholesalers does not publicly pursue industry awards or recognition programs. As a privately held regional retailer, the company maintains a low public profile compared to publicly traded retail chains. No major industry awards or recognitions have been documented for Variety Wholesalers as of 2026.

Controversy, Regulation & Public Scrutiny

Variety Wholesalers has faced scrutiny primarily through the political activities of its owner, Art Pope, rather than through its retail operations.

Political Funding and Policy Influence: Art Pope and the Pope Foundation have donated to conservative policy organizations, academic institutions, and political campaigns in North Carolina. Pope's service as state budget director under Governor Pat McCrory from 2013 to 2014 drew attention to his dual role as a public official and private business owner. Critics raised questions about potential conflicts of interest between his policy positions and his business interests. Pope has stated that his policy work and business operations are separate. No formal ethics charges were filed related to his government service.

Big Lots Bankruptcy and Asset Transfer: The 2025 Big Lots asset transfer through Gordon Brothers Retail Partners drew attention from retail industry observers and bankruptcy watchers. The original Big Lots, Inc. filed for Chapter 11 in September 2024, attempted a sale to Nexus Capital Management that collapsed in December 2024, and was converted to Chapter 7 liquidation in November 2025. Some creditors and former employees raised concerns about the speed of the asset transfer and the loss of jobs and benefits at stores that were not retained. The bankruptcy court approved the Gordon Brothers sale and the Variety Wholesalers operating arrangement. No legal challenges to the transfer are active as of July 2026.

Shareholder Litigation (Big Lots): Court filings in an Ohio shareholder lawsuit alleged that former Big Lots officers and directors contributed to the retailer's bankruptcy by approving a large stock buyback program that prioritized shareholder returns over financial stability. This litigation targets the former Big Lots corporate entity and its leadership, not Variety Wholesalers. The case was ongoing as of 2026.

Brands Owned by Variety Wholesalers, Inc.

Variety Wholesalers, Inc. owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.

1 brands across 1 category
Variety Wholesalers, Inc.
Parent Company

Variety Wholesalers, Inc.

private · Founded 1930 · Henderson, North Carolina, USA

1

brands

View all 1 brand in grid view

Variety Wholesalers, Inc. Ownership: Pros & Cons

Advantages

  • +Complete private ownership with no debt or shareholder pressure allows long-term decision-making
  • +Nearly a century of operational experience in discount retail and closeout merchandise purchasing
  • +Owned distribution infrastructure including trucking fleet reduces logistics costs
  • +Multi-banner portfolio covers different store sizes and price points within the discount segment
  • +Big Lots acquisition added a nationally recognized brand name to a previously regional portfolio

Considerations

  • -Significantly smaller than national competitors Dollar General and Dollar Tree, limiting purchasing power
  • -No meaningful e-commerce platform at a time when competitors are investing heavily in digital channels
  • -Regional concentration in the Southeast and Mid-Atlantic caps growth potential
  • -Big Lots brand carries reputational damage from two bankruptcy proceedings in under two years
  • -Political profile of the Pope family brings media scrutiny unusual for a private retailer of this size

Frequently Asked Questions About Variety Wholesalers, Inc.

What does Variety Wholesalers own?

Variety Wholesalers operates more than 600 retail stores under several banners: Roses (160 stores), Maxway (135 stores), Super 10 (85 stores under the Super Dollar, Bill's Dollar Stores, and Bargain Town names), and Big Lots (218 stores acquired in 2025). The company operates all of its banners directly rather than through franchising.

Is Variety Wholesalers publicly traded?

No. Variety Wholesalers, Inc. is a privately held company. It has never filed for an initial public offering and does not trade on any stock exchange. The Pope family is the sole owner.

Who founded Variety Wholesalers?

John William Pope founded the company in Henderson, North Carolina in 1930. He built the business as a variety store operation focused on closeout merchandise. His son, Art Pope, is the current CEO and principal owner.

Where is Variety Wholesalers headquartered?

The company is headquartered in Henderson, North Carolina, USA. Henderson is a small city in Vance County in the northern part of the state. The company has maintained its headquarters there since its founding in 1930.

How many brands does Variety Wholesalers own?

Variety Wholesalers operates eight retail banners across its four divisions: Big Lots, Roses, Roses Express, Maxway, Super Dollar, Bill's Dollar Stores, Bargain Town, and Super 10. Big Lots is the only banner with a dedicated brand page on Who Brands.

Who owns Variety Wholesalers?

The Pope family owns Variety Wholesalers. Art Pope, son of founder John William Pope, is the CEO and principal shareholder. The company has no outside investors, no private equity backing, and no debt from public markets. It has been family-owned for nearly a century.

How did Variety Wholesalers acquire Big Lots?

Gordon Brothers Retail Partners purchased substantially all assets of the bankrupt Big Lots, Inc. on January 3, 2025. Gordon Brothers then arranged for Variety Wholesalers to operate approximately 220 former Big Lots store locations under the Big Lots brand name. The original Big Lots corporate entity was converted to Chapter 7 liquidation in November 2025.

What is Variety Wholesalers' revenue?

The company does not disclose financial results. As a privately held corporation, Variety Wholesalers is not required to file public financial reports. Industry estimates based on store count and average discount retail revenue per store suggest annual revenue in the range of several hundred million dollars, but no verified figure is publicly available.

Sources & Further Reading

  • Wikipedia: Variety Wholesalers
  • News & Observer: NC-based Variety Wholesalers acquires 200-400 Big Lots stores
  • NPR: Big Lots reaches deal to keep hundreds of U.S. stores open
  • Kroll Restructuring Administration: Big Lots Bankruptcy Case
  • SEC EDGAR: Big Lots, Inc. filings (original entity)
  • LinkedIn: Roses Discount Stores (Variety Wholesalers, Inc.)
  • Forbes: Big Lots Going Out Of Business Sale Coverage
  • CNN Business: Big Lots Chapter 11 Bankruptcy Coverage

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Last reviewed: August 8, 2026 · Reviewed by Who Brands Editorial Team