Who Brands Blog

Dacia was founded in 1966 in communist Romania as a state car manufacturer. Today, owned by Renault Group, it is the best-selling car brand in Europe. Here is the full history.

May 2026 was the busiest IPO month of the year: Cerebras Systems priced at $185, raising $5.55B as the largest tech IPO of 2026. Fervo Energy raised $1.89B, Suja Life went public on Nasdaq, and Lincoln International listed on NYSE. Full recap of every major May 2026 IPO.

May 2026's biggest brand ownership moves: Shell agreed to buy ARC Resources for C$22B, Mastercard closed its BVNK stablecoin deal, Sysco's $29B Jetro Restaurant Depot merger moved toward regulatory review, and Kone announced a €34.4B TK Elevator acquisition. Full breakdown of every major deal.

Target lost $12.5B in market value. Citizens Bank cut ICE ties. Boiler Room artists walked out. Discover when boycotts actually force brand ownership changes and why most fail.

McDonald's, Starbucks, Estee Lauder, and Naturium have all faced boycotts over who owns them and what their owners stand for. Discover why ownership sparks boycotts and when they work.

From Ben & Jerry's suing Unilever to Kogan's secret clone website, corporate scandals involving brand ownership have reshaped consumer trust. Discover the biggest scandals and what they mean for you.

British Steel, EDF, and Cameroon's ENEO were all taken back by governments after privatisation failed. Discover the nationalisation-renationalisation cycle — and why countries take brands back. Explore our database.

Brexit redirected £22B in UK investment to the EU, reshaped fashion wholesale, and complicated British brand ownership. Discover how 10 years of Brexit changed who owns UK brands. Explore our database.

TikTok was forced to split, Huawei was locked out, and Polestar was barred from the US. Discover how US-China trade tensions are reshaping brand ownership — and which brands are caught in the crossfire. Explore our database.

Big Tech spends $230,000+ per day lobbying Washington. Discover how corporate lobbying protects brand portfolios from antitrust action — and why no antitrust bill has reached a floor vote. Explore our database.

Saudi Aramco, EDF, and British Steel are all owned by governments. Discover the world of state-owned brands — from oil giants to national utilities — and why governments take ownership. Explore our database.

From Pfizer's failed Irish inversion to ExxonMobil's Texas move, discover why brands relocate their headquarters for tax and legal reasons — and how it affects their brand portfolios. Explore our database.