Who Brands Blog

From initial offer to closing day, here is the complete step-by-step process of how one company buys a brand or business, including due diligence, regulatory review, and what happens after the deal closes.

Subsidiary and division sound similar but have very different legal and financial meanings. Here's what separates them, why it matters, and how to tell which one a brand actually is.

Brand portfolio strategy determines which brands a company owns, how they're positioned, and why. Here's how P&G, Unilever, and LVMH think about the brands they keep, kill, and acquire.

From Paramount Skydance's $110B Warner Bros. deal to Kraft Heinz pausing its split, here is every major brand ownership change in February 2026.

Which industries see the most brand acquisitions? We compared technology, consumer goods, and pharmaceuticals to find out where the most M&A activity happens and why.

Many brands market themselves as American-made. But what does that actually mean when the parent company is foreign, the parts come from overseas, and 'assembled in USA' is not the same as 'made in USA'?

The baby products industry is dominated by a few corporate giants. From diapers to formula to baby food, here is who owns the brands that care for your children.

January 2026 saw over $50 billion in M&A deals. From Clorox buying Purell to major energy and tech deals, here is every deal that matters for consumers.

Auto insurance is a $350 billion industry with some surprising corporate parents. Warren Buffett owns GEICO. A mutual company owns State Farm. Here is who owns every major insurer.

From AB InBev's $100 billion beer merger to Microsoft's $69 billion Activision deal, these are the largest brand acquisitions in history and how they changed what you buy.

The 98th Academy Awards air March 15, 2026. From luxury fashion to champagne to streaming services, here is who owns the brands sponsoring and advertising during the Oscars.

From Dove soap and Hellmann's mayo to PlayStation and Columbia Pictures, these 50 brand pairs share a corporate parent that might surprise you.