Who Brands Blog

The 2026 tariff cycle reshaped supply chains, killed DTC margins, and accelerated nearshoring. Discover how trade wars affect brand ownership — and which brands won and lost. Explore our database.

Amazon-iRobot, Adobe-Figma, PPG-AkzoNobel — regulators have blocked some of the biggest brand acquisitions in history. Discover the famous cases and why they were stopped. Explore our database.

Standard Oil, AT&T, and American Tobacco were all broken up by antitrust regulators. Could Google or Meta be next? Discover the history of forced brand breakups and what they mean for consumers. Explore our database.

From antitrust rulings to tariff wars, government policy determines which brands get acquired, which get blocked, and which stay independent. Our guide explains how policy shapes brand ownership. Explore our database.

Six methods to find who owns any brand, from SEC filings to trademark databases. Our complete guide to brand ownership research gives you the tools to trace any brand to its parent company. Explore our database.

Microsoft, Apple, Google, Amazon, and Meta have spent hundreds of billions acquiring brands. Our complete guide to tech company acquisitions maps the entire landscape. Explore our database.

Nike, Adidas, Amer Sports, VF Corporation, and Anta control most sports brands. Our complete guide to sports brand ownership maps the global industry. Explore our database.

Volkswagen, Toyota, Stellantis, GM, and Geely own hundreds of car brands. Our complete guide to automotive brand ownership maps the entire global industry. Explore our database.

Disney, Comcast, Warner Bros. Discovery, Paramount, and Sony control most of what you watch. Our complete guide to media and entertainment ownership maps the entire industry. Explore our database.

Nestle, PepsiCo, Coca-Cola, Mars, and Mondelez own thousands of food and beverage brands. Our complete guide maps who controls what you eat and drink. Explore our database.

LVMH, Richemont, and Kering control most luxury brands, but Hermes, Chanel, and Rolex remain independent. Our complete guide to luxury brand ownership maps the entire industry. Explore our database.

Private equity firms like KKR, Blackstone, and Carlyle own hundreds of consumer brands. Our complete guide explains how PE acquisitions work, what changes after the buyout, and which brands they own. Explore our database.