Who Brands Blog
Stay informed with the latest articles about brand ownership, corporate structures, and consumer insights.
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Showing 73-84 of 347 posts
Industry Analysis
Brands That Went Bankrupt But Were Bought and Revived
Polaroid, Toys R Us, Bed Bath & Beyond, and Blockbuster all went bankrupt or disappeared. Then new owners brought them back. Here is how bankrupt brands get revived and who owns them now.
Who Brands StaffJun 14, 2026
BankruptcyBrand RevivalPolaroid
Industry Analysis
The Biggest Company Failures in Brand History
Sears has 5 stores left. Smucker wrote off $3 billion on Hostess. WeWork went from $47 billion to bankruptcy. Quibi burned $1.75 billion in six months. The biggest brand failures in history, explained.
Who Brands StaffJun 13, 2026
Brand FailuresSearsHostess
Industry Analysis
Corporate Graveyards: Brands Killed by Their Parent Companies
Signet killed James Allen. Assa Abloy absorbed Level. Hybe liquidated Supertone. LG axed TIPSY. Welcome to the corporate graveyard where parent companies bury the brands they once bought. Explore our database.
Who Brands StaffJun 12, 2026
Corporate GraveyardKilled BrandsSignet
Industry Analysis
Famous Brands That Disappeared After Acquisition
James Allen, Halifax, OnePlus, Level Home, and Supertone all disappeared after being acquired. Discover the most famous brands killed by their parent companies and why. Explore our database.
Who Brands StaffJun 11, 2026
AcquisitionsDefunct BrandsJames Allen
Consumer Education
When Brand Ownership Becomes a PR Problem
Starbucks Korea's Tank Day, Cracker Barrel's logo disaster, Ben & Jerry's silenced activism, and Wasserman's Epstein fallout. Discover when brand ownership becomes a PR crisis and how companies respond.
Who Brands StaffJun 9, 2026
Pr CrisisBrand OwnershipStarbucks
Industry Analysis
The Most Controversial Acquisitions in Corporate History
From Saudi PIF's $55B EA buyout to Disney's $71B Fox deal to Microsoft's $69B Activision purchase, controversial acquisitions have reshaped industries. Discover which deals backfired and why.
Who Brands StaffJun 8, 2026
AcquisitionsMergersEa
Consumer Education
Brands Associated With Controversial Parent Companies
Estee Lauder's 20+ brands, E.l.f. Beauty's Naturium problem, KKR's Boiler Room connection, and Unilever's Ben & Jerry's conflict. Discover how parent company controversies taint sub-brands.
Who Brands StaffJun 7, 2026
Parent CompaniesSub BrandsEstee Lauder
Consumer Education
How Social Media Exposed Brand Ownership
Reddit threads, TikTok deinfluencing, and X posts have made brand ownership visible. From Estee Lauder's 20+ brands to KKR's Boiler Room connection, discover how social media changed what consumers know.
Who Brands StaffJun 6, 2026
Social MediaDeinfluencingBrand Ownership
Industry Analysis
Companies That Quietly Dropped Controversial Brands
From Citizens Bank cutting ICE ties to Capgemini selling its ICE-linked subsidiary to Yum! Brands offloading Pizza Hut, companies are quietly dropping controversial brands. Discover why and how.
Who Brands StaffJun 4, 2026
DivestmentControversial BrandsCitizens Bank
Industry Analysis
The Nestle Boycott: Why It's Been Going 40+ Years
The Nestle boycott is the longest-running consumer boycott in history. From infant formula in developing nations to added sugar in African baby food, discover why it still persists in 2026.
Who Brands StaffJun 3, 2026
NestleBoycottInfant Formula
Brand Ownership
A Complete Guide to LVMH Brands: What Does the Luxury Giant Own?
LVMH owns 75 luxury maisons including Louis Vuitton, Dior, Tiffany, Guerlain, and Sephora. Here is the complete brand list by division, with acquisition dates and what each brand does.
Who Brands StaffJun 2, 2026
LvmhLuxury BrandsBrand Ownership
Consumer Education
Brands That Lost Sales After Ownership Was Revealed
When consumers discovered who really owned their favourite brands, sales dropped. From McDonald's Israel to Starbucks Korea to Cracker Barrel, ownership revelations have real financial consequences.
Who Brands StaffJun 2, 2026
Sales ImpactOwnershipBoycotts