Who Brands Blog

Burt's Bees is owned by Clorox. Seventh Generation is Unilever. Annie's is General Mills. Here's how to research a parent company before buying their products, from 30-second checks to SEC filings. Explore our database.

What is a stock exchange? What are shares? Why do stock prices move? The stock market explained for brand and consumer enthusiasts, in plain English. Learn how brands become stocks. Explore our database.

Apple is a $3 trillion mega-cap. Nike is a $100B large-cap. What does market cap mean for brands? Discover how company size shapes risk, return, and your investment strategy. Explore our database.

Can you buy stock in your favorite brand? Here's how to find out if a brand is publicly traded, from ticker symbol lookup to SEC EDGAR to parent company tracing. Explore our database.

Target stocks jump 20-30% when acquired. Acquirer stocks often fall. Why? Discover what happens to a brand's stock price after an acquisition and what it means for investors. Explore our database.

Want to own a piece of your favorite brands? Fractional shares let you invest in Apple, Nike, or Coca-Cola with as little as $1. Here's how to invest in the brands you love. Explore our database.

Sears had 2,700 stores and could not be saved. Polaroid went bankrupt and came back. Why do some iconic brands survive while others die? The answer is not what you think.

WeWork lost $47 billion. Quibi burned $1.75 billion in six months. Smucker wrote off $3 billion on Hostess. Meta has lost $70 billion on VR. The most expensive brand failures in history, ranked by money lost.

Atari was sold five times. Jaguar went from Ford to Tata. Virgin Records went from Branson to EMI to Universal. Some brands survive multiple owners. Here is how they did it and who owns them now.

When Sears went bankrupt, Craftsman went to Stanley Black & Decker, DieHard went to Advance Auto Parts, and Lands' End was spun off. Here is what happens to brands when their parent company files for bankruptcy.

Humane AI Pin, Google Stadia, Amazon Halo, Apple Vision Pro, Meta VR, and OnePlus all failed. From $241M raised to $116M sold for parts. The graveyard of failed tech brands, explained.

Forever 21, Party City, Joann, Big Lots, and Rite Aid all disappeared in 2025. Over 8,200 stores closed. Here is who owned these retail brands, why they failed, and what remains.