
Versetta Stone is owned by Westlake Corporation through its Westlake Royal Building Products division. Westlake acquired the brand on October 1, 2021, as part of the $2.15 billion purchase of Boral Limited's North American building products businesses. Versetta Stone makes panelized manufactured stone veneer that installs with standard carpentry tools and screws rather than mortar.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Versetta Stone | Westlake Corporation | Wholly owned |
Versetta Stone was developed inside Boral's North American stone veneer business, which Boral had assembled through its 2014 acquisition of Cultured Stone from Owens Corning and its 2016 purchase of Headwaters, which brought Eldorado Stone. Boral's product teams designed Versetta as a faster installation format: instead of individual stones set in mortar, Versetta uses interlocking panelized boards of manufactured stone that screw to the wall like siding.
The format addressed a real constraint in the siding and remodel market, where mason labor is scarce and expensive. A carpenter could install a stone accent wall or full facade with the same tools used for lap siding, at a fraction of traditional masonry labor cost.
Westlake's October 2021 acquisition of Boral's North American building products businesses brought Versetta Stone into a portfolio already strong in exterior cladding. The combined business took the Westlake Royal Building Products name in 2023.
What does Westlake own?
Westlake owns its petrochemical and vinyls plants, the Westlake Royal building-products business, and pipe, fittings, and epoxy operations.
Is Westlake publicly traded?
Yes. It trades on the NYSE under ticker WLK, though the Chao family controls a majority of voting shares.
Is Westlake the same as Westlake Tires?
No. Westlake Corporation is a Houston chemicals company; Westlake Tires belongs to China's Zhongce Rubber Group, an unrelated business.
Who founded Westlake?
T.T. Chao founded the company in Houston in 1986.
Who is the CEO of Westlake?
Jean-Marc Gilson, who became CEO in 2024.
How much revenue does Westlake generate?
Approximately $12.1 billion annually.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Westlake | USA | 1962 | Premium | United states | All Genders | |
| Westlake | USA | 1969 | Premium | United states | All Genders | |
| Westlake | USA | 2013 | Premium | United states | All Genders |
Furniture AppliancesOwned by Westlake Corporation
The original manufactured stone veneer brand, created in 1962, owned by Westlake Corporation through Westlake Royal Building Products since October 2021.
Furniture AppliancesOwned by Westlake Corporation
Premium architectural manufactured stone veneer brand founded in 1969, owned by Westlake Corporation through Westlake Royal Building Products since October 2021.
Furniture AppliancesOwned by Westlake Corporation
Poly-ash composite siding and trim brand originally developed by Boral, owned by Westlake Corporation since the 2021 acquisition of Boral's North American building products business.
Market Positioning: Versetta Stone competes with 3 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by Westlake Corporation, giving you alternative choices that support different corporate structures.
Furniture AppliancesOwned by Saatva Inc.
American direct-to-consumer luxury mattress brand known for handcrafted innerspring and hybrid mattresses with white-glove delivery.
Saatva is privately owned, unlike Versetta Stone which is under a publicly traded parent company.
Furniture AppliancesOwned by GE Appliances
Premium kitchen appliance brand owned by GE Appliances, a Haier company, known for customizable finishes and modern design.
Café Appliances is privately owned, unlike Versetta Stone which is under a publicly traded parent company.
Furniture AppliancesOwned by Casper Sleep Inc.
Pioneer of the bed-in-a-box mattress model, now owned by foam manufacturer Carpenter Co.
Casper is privately owned, unlike Versetta Stone which is under a publicly traded parent company.
Furniture AppliancesOwned by Manta Sleep
Direct-to-consumer sleep accessories brand known for its 100 percent blackout sleep masks, run by the independent private company Manta Sleep.
Manta Sleep is privately owned, unlike Versetta Stone which is under a publicly traded parent company.
Furniture AppliancesOwned by Helix Sleep Inc.
Direct-to-consumer mattress brand offering personalized sleep recommendations and hybrid mattresses made in the USA.
Helix Sleep is privately owned, unlike Versetta Stone which is under a publicly traded parent company.
Furniture AppliancesOwned by Transformco (Transform Holdco LLC)
American home appliance brand created by Sears in 1927, now owned by Transformco. Manufactured by Whirlpool, LG, and others.
Kenmore Appliances is privately owned, unlike Versetta Stone which is under a publicly traded parent company.
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