Is Unfortunate Spacemen a subsidiary of New Blood Interactive?

No, Unfortunate Spacemen is not a subsidiary. It is a game developed by Geoff Keene and published by New Blood Interactive under a developer-publisher arrangement. Keene retains creative control over the game's development. New Blood Interactive is listed as a publisher on Steam alongside Deep Field Games. The intellectual property arrangement between Keene and New Blood has not been publicly detailed.

Is Unfortunate Spacemen publicly traded?

No. New Blood Interactive is a privately held company. There is no publicly traded stock for New Blood Interactive, Deep Field Games, or Unfortunate Spacemen. New Blood Interactive was founded by Aaron Alexander, Kreyg DeZago, and Dave Oshry, with Oshry serving as CEO. The company has not disclosed external funding or investor information.

When was Unfortunate Spacemen released?

Unfortunate Spacemen entered Steam Early Access on May 12, 2016. The full release launched on June 12, 2020, after four years in early access. The game is available exclusively on PC through Steam for Windows. There are no console or mobile versions. The game transitioned to a free-to-play model for its full release.

What is Unfortunate Spacemen's market position?

Unfortunate Spacemen is a niche title in the social deduction genre. Its all-time peak concurrent player count of 11,736 was recorded in June 2020 during its full launch. By August 2026, the game has approximately 8 concurrent players on Steam. The game has over 7,500 reviews with an 86% positive rating. It differentiates itself through its first-person perspective and shapeshifting monster mechanic, but its small active player base limits its current market relevance.

Is Unfortunate Spacemen free to play?

Yes, Unfortunate Spacemen is free-to-play on Steam. The game transitioned to a free-to-play model for its full release in June 2020. During early access, the game was sold at a fixed price. The current free-to-play model removes the purchase barrier, though the game's minimal active player base limits the practical benefit of free access for new players.

Who developed Unfortunate Spacemen?

Unfortunate Spacemen was developed by Geoff "Zag" Keene, a game developer based in Dunedin, New Zealand. Keene began work on the game in January 2015 and entered Steam Early Access in May 2016. He operates under the Deep Field Games banner, which he founded. Keene works with publishing and QA support from New Blood Interactive, collaborating closely with CEO Dave Oshry and the New Blood team.

Media & Entertainment

Who Owns Unfortunate Spacemen?

Q: Who owns Unfortunate Spacemen?

Unfortunate Spacemen was developed by Geoff "Zag" Keene, who operates under the Deep Field Games banner based in Dunedin, New Zealand. The game is published by New Blood Interactive, a privately held American game publisher founded in 2014 in Oceanside, California. New Blood handles publishing, QA, and distribution. The developer-publisher arrangement gives Keene creative control while New Blood provides operational support.

Unfortunate Spacemen is published by New Blood Interactive, a privately held American game publisher founded in 2014 by Aaron Alexander, Kreyg DeZago, and Dave Oshry in Oceanside, California. The game was developed by Geoff "Zag" Keene under the Deep Field Games banner. New Blood Interactive handles publishing, QA, and distribution. The studio is independent with approximately 50 employees.

Parent Company

New Blood Interactive

Founded

2020

Status

Private

Headquarters

Oceanside, California, USA

Unfortunate Spacemen Timeline

2014

New Blood Interactive

Parent company established in Oceanside, California, USA

Company Founded

2020

Unfortunate Spacemen

Founded by Geoff Keene

Founded

budgetmass marketGlobal

Who Owns Unfortunate Spacemen?

Parent Company: New Blood Interactive
Ownership Type: Wholly owned
Company Type: Privately Held

Brand	Parent Company	Ownership Type
Unfortunate Spacemen	New Blood Interactive	Wholly owned

History of Unfortunate Spacemen

Founded: 2020
Founders: Geoff Keene

Geoff Keene began developing Unfortunate Spacemen in January 2015. The game was conceived as a multiplayer first-person shooter with social deception elements, inspired by The Thing and other betrayal-based asymmetric multiplayer games. The core mechanic involves spacemen working to complete objectives and call for rescue from failing outposts, while one or more players secretly act as shapeshifting monsters that can eliminate and impersonate other players.

The game entered Steam Early Access on May 12, 2016, making it one of the earlier social deception games on Steam, predating Among Us's PC release by two years. The early access period lasted four years, during which Keene continued development with publishing and QA support from New Blood Interactive.

Unfortunate Spacemen launched its full release on June 12, 2020. The timing coincided with the broader surge in social deduction game popularity during the COVID-19 pandemic. The game's all-time peak concurrent player count on Steam was 11,736, recorded in June 2020 during the launch month. The game transitioned to a free-to-play model, which removed the purchase barrier and contributed to the launch spike.

The game supports up to 16 players per match across 15 distinct maps, including desolate settlements, arctic outposts, derelict space stations, warp-speed hypertrains, and ancient digsites. The Shapeshifter Mode is the primary game mode, where players survive, hunt, or complete randomized objectives to escape. The game includes a cooperative mode where spacemen work together against AI-controlled monsters.

Following the June 2020 launch peak, player counts declined rapidly. Average monthly concurrent players dropped from 734 in June 2020 to 342 in July 2020, and continued declining through subsequent years. By 2024, average concurrent players had fallen to under 20. As of August 2026, the game has approximately 8 concurrent players on Steam, with a 24-hour peak of 13.

The game has accumulated over 7,500 reviews on Steam with an 86% positive rating (Very Positive). Despite the small active player base, the review rating indicates that players who engaged with the game were generally satisfied with the experience. The game has 85 Steam achievements and supports family sharing.

New Blood Interactive has continued to list Unfortunate Spacemen in its portfolio alongside its other published titles. The game receives occasional updates, though the development cadence has slowed significantly as the player base contracted. Keene has also been involved with Deep Field Games' other projects, including a survival crafting game set in an underground research facility.

About New Blood Interactive

What is New Blood Interactive?
New Blood Interactive is a privately held American game development and publishing company founded in 2014 by Aaron Alexander, Kreyg DeZago, and Dave Oshry in Oceanside, California. The company is known for publishing retro-inspired indie games including Dusk, Amid Evil, and Ultrakill. Dave Oshry serves as CEO. The company employs approximately 50 people as of 2025 and has not disclosed revenue figures.

Is New Blood Interactive publicly traded?
No, New Blood Interactive is not publicly traded. The company is privately held and owned by its three founders: Aaron Alexander, Kreyg DeZago, and Dave Oshry. The company has not raised external funding or taken outside investment, based on available public information. There is no publicly traded stock for New Blood Interactive.

Who founded New Blood Interactive?
New Blood Interactive was founded in 2014 by Aaron Alexander (lead designer), Kreyg DeZago (lead programmer), and Dave Oshry (CEO). Alexander and Oshry had previously collaborated on the 2013 remake of Rise of the Triad. The three founders initially aimed to develop VR games before pivoting to publishing with the release of Super Galaxy Squadron in January 2015.

Where is New Blood Interactive based?
New Blood Interactive is headquartered in Oceanside, California, USA. The company has additional addresses in nearby Carlsbad, California. The company's workforce of approximately 50 people is distributed across five countries: the United States, New Zealand, Australia, Slovakia, and Italy. This distributed model allows the company to work with developers and support staff across multiple regions.

How many brands does New Blood Interactive own?
New Blood Interactive publishes multiple game titles, including Dusk (2018), Amid Evil (2019), Ultrakill (2020, early access), FAITH: The Unholy Trinity, Gloomwood (early access), Unfortunate Spacemen (2020), Maximum Action, and Super Galaxy Squadron (2015). The company both publishes external developers' titles and develops games internally. The specific ownership terms for each title vary by publishing agreement.

Who owns New Blood Interactive?
New Blood Interactive is owned by its three founders: Aaron Alexander, Kreyg DeZago, and Dave Oshry. The three founders share ownership and decision-making authority. Oshry serves as CEO and is the public face of the company. There is no parent company, no external investors, and no publisher relationship above New Blood Interactive. The company has not disclosed its internal ownership split.

What is New Blood Interactive known for?
New Blood Interactive is known for publishing retro-inspired indie games, particularly first-person shooters and horror titles. The company's breakthrough title was Dusk (2018), a retro-style FPS by David Szymanski that established the commercial viability of the retro-FPS genre. Other notable titles include Amid Evil, Ultrakill, FAITH: The Unholy Trinity, and Gloomwood. The company has established itself as the leading publisher in the retro-FPS niche.

Founded: 2014
Headquarters: Oceanside, California, USA
Company Type: Privately Held
Revenue: Not publicly disclosed
Employees: Approximately 50

Visit New Blood Interactive website

View full company profile for New Blood Interactive

Where Is Unfortunate Spacemen Made / Based?

Headquarters: Oceanside, California, USA

Unfortunate Spacemen Categories & Tags

Social Deduction Multiplayer Game Indie Game Pc Game Video Game Online Gaming

Unfortunate Spacemen Sustainability & Ethics

New Blood Interactive has not published a sustainability report or third-party environmental certification. As a digital game publisher and developer, the company does not have the physical manufacturing footprint associated with physical products. The company operates from offices in Oceanside, California, with a distributed remote workforce.

Unfortunate Spacemen's monetization is free-to-play with optional in-game purchases. The game does not use loot boxes or pay-to-win mechanics. The specific monetization details have not been extensively documented, but the game's store page does not list prominent microtransaction features. New Blood Interactive's other published titles use a one-time purchase model without microtransactions.

The game includes voice chat for multiplayer communication, which creates potential for unmoderated interactions in public lobbies. With the very small active player base, the risk of encountering strangers in public lobbies is lower than in larger social deduction games. New Blood Interactive has not published formal community safety policies for Unfortunate Spacemen's voice chat system.

Unfortunate Spacemen Recalls & Controversies

Rapid Player Base Decline (2020 to 2024): Unfortunate Spacemen experienced a sharp decline in concurrent players following its June 2020 full release. Average monthly concurrent players dropped from 734 in June 2020 to under 20 by 2024, and to approximately 8 by August 2026. This decline of over 98% reflects the challenge of retaining players in social deduction games after the initial launch interest fades. The small player base has created matchmaking difficulties, as finding full 16-player lobbies is rarely possible. New Blood Interactive has not publicly addressed the retention challenge or announced plans to revitalize the player base.

Windows 10 Requirement Update (2024): In 2024, New Blood Interactive announced that Unfortunate Spacemen would only support Windows 10 and later versions. This update potentially excluded players on older Windows operating systems. While Windows 10 adoption is widespread, the decision to drop support for older systems affects a segment of the player base. The change was likely driven by technical requirements and the small development resources allocated to maintaining the game.

Extended Early Access Period (2016 to 2020): Unfortunate Spacemen spent four years in Steam Early Access before its full release in June 2020. The extended early access period, while not unusual for indie games, drew some criticism from early purchasers who expected a faster path to full release. The game received regular updates during early access, but the four-year timeline tested the patience of some early supporters. The full release coincided with the pandemic-driven surge in social deduction game popularity, which may have influenced the timing.

Unfortunate Spacemen Ownership: Pros & Cons

Advantages

+New Blood Interactive's publishing support provides QA, marketing, and distribution resources that solo developer Geoff Keene would not have independently
+Free-to-play model removes the purchase barrier for new players
+First-person perspective and shapeshifting mechanic differentiate the game from 2D social deduction competitors
+New Blood Interactive's reputation as a quality indie publisher lends credibility to the title
+The developer-publisher arrangement allows Keene to retain creative control while benefiting from New Blood's operational support

Considerations

-The concurrent player base of approximately 8 makes it difficult to find full multiplayer matches, limiting the game's viability for new players
-Revenue from the game is likely minimal given the small active player base and free-to-play model
-The over 98% decline in concurrent players since June 2020 indicates significant retention challenges that have not been addressed
-The game is PC-only with no console or mobile versions, limiting its potential audience
-New Blood Interactive's focus on its more successful titles may limit resources allocated to Unfortunate Spacemen's ongoing maintenance

Frequently Asked Questions About Unfortunate Spacemen

Sources & Further Reading

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