Who Owns Eneba?

Eneba launched in 2018 in Kaunas, Lithuania, as a marketplace where third-party sellers list game keys, gift cards, subscriptions, and in-game currency for PC, PlayStation, Xbox, and Nintendo. Founders Uogintas and Miksta had spent years in digital marketing and software before starting the platform, and they built it around fraud screening and instant key delivery, the two areas where grey-market game key sites had the weakest reputation.

The pitch was straightforward: compete on price against first-party stores while promising safer transactions than unmoderated key resellers. The model worked. By October 2019 the company had enough traction to raise 2.5 million euros from InReach Ventures, one of the largest early rounds in Lithuanian startup history at the time.

The pandemic accelerated growth sharply. Lockdown gaming demand pushed Eneba to roughly 26 million unique users by late 2020, and the team grew to about 130 employees. In December 2020 the company closed an 8 million dollar round combining seed and Series A capital from Practica Capital, InReach Ventures, FJ Labs, and angels. The United States had become one of its fastest-growing markets despite the company having no US office at the time.

In April 2022 Eneba signed a payments partnership with Nuvei, expanding checkout to more than 530 payment methods. Nuvei's announcement put the platform's active user base at roughly 5 million. The company also moved its effective headquarters from Kaunas to Vilnius as the team scaled.

Through 2024 and 2025 the catalog broadened beyond keys into mobile top-ups, gaming hardware accessories, and in-game currency for live-service titles. In May 2025 Eneba announced its catalog had passed 100,000 products and that cumulative buyers exceeded 15 million, with roughly 80 percent of users returning for repeat purchases. Internal survey data published by the company in 2025 showed nearly half of buyers rank price as the top factor in game purchases, a trend the marketplace's discount positioning is built to capture.

In November 2025 the company took a 10 million euro loan from ILTE Lietuva to fund continued expansion. As of October 2026 Eneba employs roughly 370 people distributed across more than 40 countries, with its operational base in Vilnius.