
Disney is the core brand of The Walt Disney Company (NYSE: DIS), a publicly traded American media and entertainment conglomerate founded in 1923 by Walt Disney and Roy O. Disney. The company reported approximately $90.2 billion in revenue for fiscal year 2025. Disney operates film studios, theme parks, and streaming services including Disney+ and Hulu. CEO Bob Iger has indicated he will step down by the end of 2026, with a successor expected to be named.
Parent Company
Founded
1923
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Disney | The Walt Disney Company | Brand division |
Disney was founded in 1923 by brothers Walt and Roy O. Disney as the Disney Brothers Cartoon Studio. The company initially produced short animated films in a small office in Los Angeles. In 1928, Disney created Mickey Mouse, who debuted in "Steamboat Willie," one of the first cartoons with synchronized sound. Mickey Mouse became the company's mascot and remains one of the most recognized characters in the world.
In the 1930s, Disney pioneered feature-length animation. "Snow White and the Seven Dwarfs" premiered in 1937 and was the first full-length cel-animated feature film in cinematic history. The film earned approximately $8 million at the box office during its initial release, an enormous sum during the Great Depression. Disney followed with "Pinocchio" (1940), "Fantasia" (1940), "Dumbo" (1941), and "Bambi" (1942).
The 1950s marked Disney's expansion beyond animation. The company produced its first fully live-action film, "Treasure Island," in 1950. In 1954, Disney launched the "Disneyland" television series on ABC, which was the company's first regular television program. On July 17, 1955, Disneyland opened in Anaheim, California. The theme park was an immediate success and transformed Disney from a film studio into a diversified entertainment company.
Walt Disney died on December 15, 1966, from lung cancer. His brother Roy O. Disney took over leadership and oversaw the completion of Walt Disney World in Orlando, Florida, which opened on October 1, 1971. Roy O. Disney died in December 1971, just months after Walt Disney World's opening.
After the deaths of the founding brothers, Disney went through a period of decline in the 1970s and early 1980s. The studio's animated films underperformed, and the company lacked clear creative direction. In 1984, Michael Eisner became CEO and Frank Wells became president. Under their leadership, Disney experienced a resurgence, expanding into television with The Disney Channel (1983) and launching the Disney Renaissance in animation with "The Little Mermaid" (1989), "Beauty and the Beast" (1991), "Aladdin" (1992), and "The Lion King" (1994).
In the 1990s and 2000s, Disney expanded through acquisitions. The company acquired ESPN through its 1996 acquisition of Capital Cities/ABC for approximately $19 billion. In 2006, Disney acquired Pixar for $7.4 billion. In 2009, Disney acquired Marvel Entertainment for $4 billion. In 2012, Disney acquired Lucasfilm for $4.05 billion. These acquisitions gave Disney ownership of major intellectual property franchises including the Marvel Cinematic Universe, Star Wars, and Pixar's animated catalog.
In 2019, Disney acquired most of 21st Century Fox's entertainment assets for approximately $71 billion, adding 20th Century Studios, Hulu, and additional content to its portfolio. The same year, Disney launched Disney+ on November 12, 2019, entering the streaming market directly.
In 2020, Bob Iger stepped down as CEO and was replaced by Bob Chapek. Chapek's tenure was marked by the COVID-19 pandemic, which forced theme park closures and disrupted film releases. Chapek was fired in November 2022, and Iger returned as CEO. Iger restructured Disney's segments, prioritized streaming profitability, and addressed the company's proxy battle with activist investor Trian Group in 2024.
As of 2026, Disney faces ongoing challenges including declining linear television revenue, streaming subscriber losses at Disney+, and the planned CEO succession. The company continues to invest in theme park expansions, including a planned $60 billion investment in parks and cruises over the next decade.
What does Disney own?
Disney owns a portfolio of approximately 20 major consumer-facing brands across media, entertainment, and experiences. Key holdings include Disney+, Hulu, ESPN, ABC, Pixar, Marvel Studios, Lucasfilm (Star Wars), 20th Century Studios, National Geographic, FX, and the Disney Parks and Cruise Line businesses. The company also holds a 70% stake in the combined Fubo and Hulu + Live TV virtual MVPD entity. Disney acquired many of these brands through major transactions, including Pixar ($7.4 billion in 2006), Marvel ($4 billion in 2009), Lucasfilm ($4.05 billion in 2012), and 21st Century Fox ($71.3 billion in 2019).
Is Disney publicly traded?
Yes. The Walt Disney Company trades on the New York Stock Exchange under the ticker symbol DIS. The company has a single class of common stock with equal voting rights for all shares. Disney is a component of the Dow Jones Industrial Average and is widely held by institutional investors including Vanguard Group, BlackRock, and State Street Corporation. The company has paid dividends consistently, with a fiscal 2025 dividend of $1.50 per share and significant share repurchase programs.
Who founded Disney?
The Walt Disney Company was founded on October 16, 1923, by Walt Disney and his brother Roy O. Disney in Los Angeles, California. Walt Disney was the creative force behind the company, directing animation innovation and conceiving the theme park concept. Roy O. Disney was the financial strategist who managed the company's business operations. Walt Disney died in 1966, and Roy O. Disney died in 1971 after completing Walt Disney World in Florida.
Where is Disney headquartered?
Disney is headquartered in Burbank, California, USA. The company's corporate campus, the Walt Disney Studios, has been located in Burbank since 1940. The campus includes the studio lot, corporate offices, and production facilities. Disney also maintains significant operations in New York City (ABC and ESPN), Bristol, Connecticut (ESPN headquarters), Anaheim, California (Disneyland), and Lake Buena Vista, Florida (Walt Disney World).
How many brands does Disney own?
Disney owns approximately 20 major consumer-facing brands across its three operating segments. These include Disney, Disney+, Hulu, ESPN, ABC, Pixar, Marvel, Lucasfilm, 20th Century Studios, Searchlight Pictures, National Geographic, FX, Disney Channel, Disney Parks, Disney Cruise Line, Disney Store, and others. The company also holds a 70% stake in the combined Fubo and Hulu + Live TV entity. The total count depends on how individual cable channels and sub-brands are categorized.
Who owns Disney?
Disney is a publicly traded corporation owned by its shareholders. The largest institutional shareholders are Vanguard Group, BlackRock, and State Street Corporation, each holding significant but non-controlling stakes. No single shareholder or group exercises controlling influence. The board of directors, chaired by Mark Gorman, oversees corporate governance. CEO Josh D'Amaro was appointed by the board effective March 18, 2026, and also serves as a director. There is no founding family control or dual-class share structure.
What is Disney's revenue?
Disney reported fiscal year 2025 revenue of $94.4 billion (fiscal year ended September 27, 2025), up 3% from $91.4 billion in fiscal 2024. Total segment operating income was $17.6 billion, up 12%. Diluted EPS was $6.85, and adjusted EPS was $5.93, up 19%. In Q3 fiscal 2026, Disney reported revenue of $25.2 billion, up 7%, with net income of $2.63 billion. The company targets double-digit adjusted EPS growth in both fiscal 2026 and fiscal 2027.
Has Disney made major acquisitions recently?
Disney's most recent major acquisition was the $71.3 billion purchase of 21st Century Fox, completed in March 2019. In 2024, Disney acquired Comcast's 33% stake in Hulu for approximately $5.8 billion. In 2025, Disney combined its Hulu + Live TV business with Fubo, taking a 70% stake in the combined entity. No new major acquisitions have been announced under CEO Josh D'Amaro as of July 2026, though the company continues to invest in content and theme park expansion.
Disney has committed to achieving net zero greenhouse gas emissions for its direct operations by 2030. The company's environmental strategy covers five areas: emissions, water, waste, materials, and sustainable design. Disney's targets are validated by the Science Based Targets initiative (SBTi).
Disney has committed to reducing absolute Scope 1 and 2 emissions by 46.2% by 2030 against a 2019 baseline. The company has installed solar arrays at Walt Disney World (a 75-megawatt facility), Disneyland Paris, Shanghai Disney Resort, and Hong Kong Disneyland. Disney has pledged to source 100% zero-carbon electricity for its direct operations by 2030.
Water stewardship programs are in place at seven high-impact sites. Disney's U.S. parks, resorts, and cruise lines achieved 96% sustainable seafood sourcing in fiscal 2024. The company has eliminated plastic straws and polystyrene cups from Disney-owned locations and has expanded reusable dishware across its parks.
Disney's supply chain ethics have faced scrutiny. The company requires manufacturing facilities to participate in the Higg Index or maintain sustainable manufacturing certifications. Disney has faced criticism over labor conditions at supplier facilities in developing countries, particularly for merchandise production.
Disney has received more Academy Awards than any other entertainment company. Walt Disney personally holds the record for the most Academy Awards won by an individual, with 22 competitive Oscars and 4 honorary awards. Disney films have won the Academy Award for Best Animated Feature multiple times, including "Frozen" (2013), "Big Hero 6" (2014), "Zootopia" (2016), "Coco" (2017), "Soul" (2020), and "Encanto" (2021).
Disney theme parks have received industry awards from the Themed Entertainment Association (TEA). Disney's Imagineering division has been recognized for innovations in ride technology, immersive storytelling, and sustainable park design.
Disney has received Environmental Media Association Green Seal awards for sustainable production practices. The Disney Conservation Fund has directed over $120 million to conservation projects since 1995, supporting habitat protection and species recovery programs.
Streaming Antitrust Settlement (March 2026): Disney agreed to a $50 million class action settlement to resolve allegations that the company inflated streaming television prices through anticompetitive carriage agreements. The lawsuit claimed Disney forced streaming providers like YouTube TV and DirecTV Stream to carry expensive ESPN channels in their packages, preventing them from offering lower-cost options without ESPN. The settlement includes injunctive relief requiring Disney to consider alternative channel packages for three years.
Children's Privacy Violations (2025): The Federal Trade Commission fined Disney $10 million for alleged violations of children's privacy laws. The case involved data collection practices across Disney's digital platforms and children's entertainment offerings. Disney was required to implement stricter data protection measures and delete data collected from children without verifiable parental consent.
Florida Legal Battle (2022-2024): Disney engaged in a prolonged legal and political dispute with Florida Governor Ron DeSantis. The conflict began after Disney opposed Florida's Parental Rights in Education legislation. DeSantis retaliated by pushing legislation to dissolve the Reedy Creek Improvement District, the special tax district governing Walt Disney World. Disney sued, claiming government retaliation against protected speech. The parties settled in 2024, with a new governance structure established for the district, now called the Central Florida Tourism Oversight District.
Proxy Battle with Trian Group (2024): Activist investor Nelson Peltz's Trian Group launched a proxy fight seeking board seats at Disney, arguing the company was underperforming and needed improved governance. Disney ultimately prevailed, with shareholders electing Disney's slate of directors. The proxy fight cost Disney approximately $40 million in advisory fees.
Content Censorship Allegations: Disney has faced criticism from multiple political perspectives. Conservative groups have accused the company of promoting progressive agendas in films and programming. Progressive advocates have criticized Disney for insufficient representation and for retaining racist stereotypes in older films, which Disney has addressed with content advisories rather than removal.
Labor Practices: Disney has faced labor disputes across its business segments. The 2023 Writers Guild of America and SAG-AFTRA strikes delayed multiple Disney film and television productions. Disney theme park workers have periodically gone on strike or protested wage and working conditions. The company has reached collective bargaining agreements with several unions representing park employees.
Box Office Decline (2023-2024): Several Disney films underperformed at the box office in 2023 and 2024, including "The Marvels," "Indiana Jones and the Dial of Destiny," "Wish," and "Haunted Mansion." Disney's box office revenue declined significantly from 2019 levels. The company has acknowledged the need to improve content quality and reduce the volume of releases.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Disney | USA | 1986 | Premium | Global | All Genders | |
| Dave And Busters Entertainment | USA | 1982 | Mass market | United states | All Genders | |
| Discovery Zone Inc | USA | 1989 | Mass market | United states | All-ages | |
| Disney | USA | 1971 | Mass market | Global | All Genders | |
| Paramount Global | USA | 1979 | Mass market | Global | All-ages | |
| Disney | USA | 1939 | Mass market | Global | All-ages |
Media EntertainmentOwned by The Walt Disney Company
American computer animation film studio owned by The Walt Disney Company, known for creating critically acclaimed and commercially successful animated films including Toy Story, Finding Nemo, The Incredibles, and Inside Out.
Food Service RestaurantsOwned by Dave & Buster's Entertainment
American restaurant and entertainment chain combining full-service dining, bars, and video arcades. Operates 179 locations across 43 states, Puerto Rico, and Canada as a brand of Dave & Buster's Entertainment, Inc. (NASDAQ: PLAY).
Media EntertainmentOwned by Discovery Zone, Inc.
American indoor entertainment center chain featuring arcade games, climbing walls, and family attractions.
Media EntertainmentOwned by The Walt Disney Company
American film and entertainment production company founded by George Lucas in 1971, owned by The Walt Disney Company since 2012. Known for Star Wars and Indiana Jones franchises.
Media EntertainmentOwned by Paramount Skydance Corporation
American cable television network and children's entertainment brand owned by Paramount Skydance Corporation (NASDAQ: PSKY). Launched in 1979, known for SpongeBob SquarePants, Rugrats, and the Kids' Choice Awards.
Media EntertainmentOwned by The Walt Disney Company
American entertainment company owned by The Walt Disney Company, known for superhero films, television series, and comic book characters. Founded in 1939 as Timely Comics, Marvel has become the highest-grossing film franchise in history under Disney's ownership, with the MCU surpassing $30 billion in global box office revenue.
Market Positioning: Disney competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by The Walt Disney Company, giving you alternative choices that support different corporate structures.
Media EntertainmentOwned by Discovery Zone, Inc.
American indoor entertainment center chain featuring arcade games, climbing walls, and family attractions.
Discovery Zone is privately owned, unlike Disney which is under a publicly traded parent company.
Media EntertainmentOwned by InnerSloth
Multiplayer social deduction game developed by InnerSloth, released in 2018, in which players work together to complete tasks while identifying impostors.
Among Us is privately owned, unlike Disney which is under a publicly traded parent company.
Media EntertainmentOwned by Epic Games
Free-to-play battle royale, creative sandbox, and live-service video game developed and published by Epic Games, with over 650 million registered accounts globally.
Fortnite is privately owned, unlike Disney which is under a publicly traded parent company.
Media EntertainmentOwned by India Today Group
Indian English-language news magazine and multimedia brand published weekly since 1975, owned by the India Today Group and covering politics, current affairs, business, and culture.
India Today is privately owned, unlike Disney which is under a publicly traded parent company.
Media EntertainmentOwned by Sony Music Entertainment
American catalog and reissue label owned by Sony Music Entertainment, specializing in remastering and reissuing classic recordings from Sony's extensive catalog.
Legacy Recordings is privately owned, unlike Disney which is under a publicly traded parent company.
Media EntertainmentOwned by Kinetic Games
Co-op psychological horror game developed by Kinetic Games, released in 2020, where players investigate haunted locations to identify ghost types using paranormal equipment.
Phasmophobia is privately owned, unlike Disney which is under a publicly traded parent company.
Discover popular brands and companies in the Media & Entertainment category and related searches from other users.

Influential British independent record label founded in 1979, known for a distinctive visual aesthetic and a roster spanning Cocteau Twins, Pixies, The National, and Grimes.

Major American broadcast television network with a rich history in news, entertainment, and sports programming, serving as a cornerstone of Disney Entertainment Television within The Walt Disney Company.

Video-game publishing identity owned by Microsoft since its $68.7 billion acquisition closed in October 2023.