Who Owns Paramount+?
Paramount+ is owned by Paramount Global, a publicly traded American mass media and entertainment conglomerate. Paramount+ operates as the company's flagship streaming service. Paramount Global trades on NASDAQ under PARA and is headquartered in New York City, USA.
Parent Company
Paramount Global
Founded
2021
Status
Publicly Traded
Headquarters
New York City, New York, USA
Who Owns Paramount+?
- Parent Company: Paramount Global
- Ownership Type: Subsidiary
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: PARA
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Paramount+ | Paramount Global | Subsidiary |
History of Paramount+
- Founded: 2021
- Founders: Paramount Global (internal development)
Paramount+ was launched on March 4, 2021, by Paramount Global (then operating as ViacomCBS) as a rebranding and expansion of the existing CBS All Access streaming service. The launch represented a significant expansion in content and ambition, combining CBS's premium programming with Viacom's extensive library of entertainment brands.
The service was developed to compete in the crowded streaming market by offering a comprehensive library that included Paramount Pictures films, CBS television series, MTV content, Nickelodeon programming, and content from other Paramount Global properties. The rebranding to Paramount+ emphasized the company's flagship Paramount brand and global ambitions.
Throughout 2021-2025, Paramount+ continued to expand its content library through original productions, exclusive licensing deals, and integration of Paramount Global's various content libraries. The service invested heavily in original programming including series, films, and documentaries to differentiate itself from competitors.
In 2022, following the company's rebranding from ViacomCBS to Paramount Global, the streaming service benefited from increased brand consistency and marketing focus around the Paramount name and its century-long entertainment heritage.
About Paramount Global
Paramount Global operates as a comprehensive media and entertainment company with diverse revenue streams. The company's business includes streaming services, television networks, film production, and publishing operations.
The company's primary segments include streaming (Paramount+), television networks (CBS, MTV, Nickelodeon, Comedy Central, BET), film production (Paramount Pictures), and publishing (Simon & Schuster). Paramount Global generates revenue through streaming subscriptions, advertising, theatrical releases, and licensing agreements.
Paramount Global employs approximately 24,500 people worldwide, with major operations in New York, Los Angeles, and other global locations. The company continues to invest heavily in streaming technology and content production to compete in the evolving media landscape.
- Founded: 2019
- Headquarters: New York City, New York, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: PARA
Where Is Paramount+ Made / Based?
- Headquarters: New York City, New York, USA
- Manufacturing / Operations: United States, Global (digital streaming)
Brands Owned by Paramount Global
- BET - American cable television network focused on African American culture, entertain...
- BritBox - Subscription streaming service offering British television programming, dramas, ...
- CBS - American commercial broadcast television network and flagship property of Paramo...
- Comedy Central - American cable television network focused on comedy programming, stand-up comedy...
- MTV - American cable television network focused on music, youth culture, entertainment...
- Nickelodeon - American cable television network and media company focused on children's entert...
- Paramount - American film and television studio founded in 1912, flagship brand of Paramount...
- Pluto TV - Free ad-supported streaming television service offering hundreds of live channel...
Paramount+ Ownership: Pros & Cons
Advantages
- +Access to Paramount Global's extensive content library across multiple brands
- +Integration with Paramount Pictures' film releases and CBS television productions
- +Strong brand recognition from Paramount's entertainment heritage
- +Diverse content portfolio spanning multiple demographics and interests
- +Backed by major media conglomerate with significant resources
Considerations
- -Intense competition from Netflix, Disney+, HBO Max, and other streaming services
- -High content investment requirements to maintain competitive library
- -Balance between theatrical releases and streaming exclusivity
- -Consumer subscription fatigue in crowded streaming market
- -Integration challenges from merging large media content libraries
Frequently Asked Questions About Paramount+
Where to Buy
Disclosure: We may earn commission from purchases
Paramount+ on AmazonCompetitors to Paramount+
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Warner Bros Discovery | USA | 1972 | Mass Market | North America | All Genders | |
| Sony Group | USA | 1988 | Mass Market | North America | All Genders | |
| Apple | USA | 2019 | Mass Market | North America | All Genders | |
| Apple | USA | 2007 | Mass Market | North America | All Genders | |
| Comcast | USA | 1980 | Mass Market | North America | Male | |
| Warner Bros Discovery | USA | 1992 | Mass Market | North America | All Genders |
Learn More About Competitors
HBO
Owned by Warner Bros. Discovery
American premium cable and satellite television network known for original programming, movies, and sports content.
Sony Music Entertainment
Owned by Sony Group Corporation
American global music company and one of the world's largest record labels, operating multiple music labels and music publishing services.
Apple Arcade
Owned by Apple Inc.
Apple's gaming subscription service providing access to premium games and exclusive titles across Apple devices.
Apple TV
Owned by Apple Inc.
Digital media player and streaming service developed by Apple Inc., offering access to movies, TV shows, and original content through Apple TV+ and other streaming apps.
Bravo
Owned by Comcast Corporation
American cable television network owned by Comcast Corporation's NBCUniversal division, specializing in lifestyle, reality, and entertainment programming.
Cartoon Network
Owned by Warner Bros. Discovery
American children's television network known for animated series and original programming, currently owned by Warner Bros. Discovery (NASDAQ: WBD), which announced in June 2025 a plan to split into two companies, with Cartoon Network assigned to the TV networks spinoff entity.
Competitive Analysis
Market Positioning: Paramount+ competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Paramount Global Stock Information
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