Paramount Global

American mass media and entertainment conglomerate operating film studios, television networks, streaming services, and publishing properties.

Company Type

public

Founded

2019

Headquarters

New York City, New York, USA

Stock

NASDAQ: PARA

About Paramount Global

Paramount Global operates as a comprehensive media and entertainment company with diverse revenue streams. The company's business includes streaming services, television networks, film production, and publishing operations.

The company's primary segments include streaming (Paramount+), television networks (CBS, MTV, Nickelodeon, Comedy Central, BET), film production (Paramount Pictures), and publishing (Simon & Schuster). Paramount Global generates revenue through streaming subscriptions, advertising, theatrical releases, and licensing agreements.

Paramount Global employs approximately 24,500 people worldwide, with major operations in New York, Los Angeles, and other global locations. The company continues to invest heavily in streaming technology and content production to compete in the evolving media landscape.

History of Paramount Global

Paramount Global traces its origins to the 2019 merger of Viacom and CBS Corporation, which reunited companies that had been split apart in 2006. The merger was driven by the need to create scale in the face of streaming competition and changing media consumption habits.

Viacom itself was founded in 1971 as a spin-off from CBS, while CBS Corporation traced its origins to the original CBS network founded in 1927. The two companies had operated separately for over a decade before deciding to merge to better compete with Netflix, Disney+, and other streaming services.

Initially operating as ViacomCBS, the company rebranded as Paramount Global in February 2022 to emphasize its flagship Paramount brand and global ambitions. The rebranding reflected the company's focus on streaming through Paramount+ and leveraging the Paramount film studio's global recognition.

Under CEO Bob Bakish's leadership, Paramount Global has focused on expanding its streaming service, integrating content libraries, and creating synergies between its various media properties. The company continues to face challenges from streaming competition and traditional media decline.

Brands Owned by Paramount Global

View all 9 brands

Paramount Global owns 9 brands in our database. Showing featured brands below.

BET

Owned by Paramount Global

American cable television network focused on African American culture, entertainment, music, and programming for Black audiences.

african-american-culturemusicentertainment

BritBox

Owned by Paramount Global

Subscription streaming service offering British television programming, dramas, comedies, and entertainment content, owned by ITV plc.

streamingbritish-televisionentertainment

CBS

Owned by Paramount Global

American commercial broadcast television network and flagship property of Paramount Global's CBS Entertainment Group.

televisionbroadcastingnetwork

Comedy Central

Owned by Paramount Global

American cable television network focused on comedy programming, stand-up comedy, satirical content, and entertainment for adult audiences.

comedystand-upsatire

MTV

Owned by Paramount Global

American cable television network focused on music, youth culture, entertainment, and reality programming for young audiences.

musicyouth-cultureentertainment

Nickelodeon

Owned by Paramount Global

American cable television network and media company focused on children's entertainment, animated programming, and family-oriented content.

children-programminganimationfamily-entertainment

View all 9 brands owned by Paramount Global

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BET on Amazon

BritBox on Amazon

CBS on Amazon

Stock Information

Paramount Global Ownership: Pros & Cons

Advantages

+Diversified media portfolio across multiple entertainment segments
+Strong content library with iconic film and television properties
+Global streaming platform with Paramount+ showing growth
+Established brand recognition with Paramount and CBS
+Synergies between film, television, and streaming operations

Considerations

-Intense streaming competition from Netflix, Disney+, and others
-Declining traditional television viewership and advertising revenue
-High content investment requirements for streaming competitiveness
-Integration challenges from merging large media organizations
-Balance between traditional media and digital transformation

Frequently Asked Questions About Paramount Global

Is Paramount Global owned by another company?

No, Paramount Global is an independent, publicly traded company with no parent organization. The company was formed through the 2019 merger of Viacom and CBS Corporation and operates independently with shares traded on NASDAQ.

Is Paramount Global publicly traded?

Yes, Paramount Global is publicly traded on the NASDAQ stock exchange under the ticker symbols PARA (Class A shares) and PARAA (Class B shares). The company has been publicly traded since the Viacom/CBS merger in 2019.

When was Paramount Global founded?

Paramount Global was formed in December 2019 through the merger of Viacom and CBS Corporation. The company initially operated as ViacomCBS before rebranding as Paramount Global in February 2022.

Who created Paramount Global?

Paramount Global was created through the merger of Viacom and CBS Corporation, reuniting companies that had been split apart in 2006. The merger was led by the boards and leadership teams of both companies, with Bob Bakish serving as CEO of the combined entity.

What is Paramount Global's market position?

Paramount Global holds strong positions in traditional media through CBS, MTV, and Nickelodeon, while growing its streaming presence with Paramount+. The company competes with major media conglomerates like Disney, Warner Bros. Discovery, and Comcast in the evolving media landscape. Paramount Global benefits from its extensive content library and global brand recognition.

About Paramount Global

History of Paramount Global

Brands Owned by Paramount Global