Who Owns Max?
Max is owned by Warner Bros. Discovery, a publicly traded American mass media and entertainment conglomerate. Max operates as the company's primary streaming service combining premium entertainment and factual content. Warner Bros. Discovery trades on NASDAQ under WBD and is headquartered in New York City, USA.
Parent Company
Warner Bros. Discovery
Founded
2020
Status
Publicly Traded
Headquarters
New York City, New York, USA
Who Owns Max?
- Parent Company: Warner Bros. Discovery
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: WBD
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Max | Warner Bros. Discovery | Wholly owned |
History of Max
- Founded: 2020
- Founders: WarnerMedia (internal development)
Max was launched on May 27, 2020, as HBO Max by WarnerMedia as a subscription video on-demand streaming service. The platform was created to compete with Netflix and other streaming services by combining HBO's premium content with Warner Bros. films and television programming.
HBO Max initially offered a curated selection of content from HBO, Warner Bros., DC Comics, Cartoon Network, and other WarnerMedia properties. The service expanded rapidly, acquiring exclusive streaming rights to major films and developing original series that attracted millions of subscribers globally.
When WarnerMedia merged with Discovery, Inc. in 2022 to form Warner Bros. Discovery, HBO Max became part of the larger media conglomerate. In May 2023, the company rebranded HBO Max to Max, reflecting the service's expanded content offering beyond HBO programming to include Discovery's factual and lifestyle content. Max continues to serve as Warner Bros. Discovery's primary streaming platform, competing with Netflix, Disney+, and other major streaming services worldwide.
About Warner Bros. Discovery
Warner Bros. Discovery (NASDAQ: WBD) is a publicly traded American media and entertainment conglomerate formed in April 2022 through the merger of WarnerMedia and Discovery, Inc. In June 2025, the company announced a plan to split into two separate publicly traded companies: Warner Bros. (streaming, studios, HBO/Max) and Discovery Global (linear TV networks). The split is expected to complete in mid-2026 and is structured to be tax-free.
- Founded: 2022
- Headquarters: New York City, New York, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: WBD
Where Is Max Made / Based?
- Headquarters: New York City, New York, USA
- Manufacturing / Operations: United States, Global (digital streaming)
Brands Owned by Warner Bros. Discovery
- Adult Swim - American programming block and streaming service on Cartoon Network featuring ad...
- Animal Planet - American cable television network focused on wildlife, animal behavior, nature d...
- Boomerang - American cable television network and streaming service focused on classic and c...
- Cartoon Network - American children's television network known for animated series and original pr...
- CNN - American multinational news-based television channel and flagship property of Wa...
- DC Comics - American comic book publisher and entertainment company known for superhero char...
- Discovery Channel - American cable television network known for documentary, reality, and educationa...
- Eurosport - European sports television network and streaming service providing coverage of m...
- Food Network - American cable television network focused on cooking shows, culinary competition...
- HBO Max - American subscription video on-demand streaming service offering content from HB...
- HBO - American premium cable and satellite television network known for original progr...
- HGTV - American cable television network focused on home improvement, interior design, ...
- Magnolia Network - American cable television network and streaming service focused on home design, ...
- TCM - American cable television network dedicated to classic films, cinema history, an...
- TLC - American cable television network focused on lifestyle, reality, and entertainme...
- Travel Channel - American cable television network focused on travel, tourism, adventure, and des...
- Warner Bros. - American film and television production and distribution company known for movie...
Max Ownership: Pros & Cons
Advantages
- +Extensive library of premium HBO content and Warner Bros. films
- +Diverse content portfolio combining entertainment and factual programming
- +Global streaming platform with strong brand recognition
- +Investment in high-quality original series and films
- +Synergies with other Warner Bros. Discovery networks and properties
Considerations
- -Intense competition from Netflix, Disney+, and other streaming services
- -High content production and acquisition costs
- -Dependency on Warner Bros. Discovery's corporate strategy and priorities
- -Subscriber acquisition and retention challenges
- -Balance between premium content and cost management
Frequently Asked Questions About Max
Where to Buy
Disclosure: We may earn commission from purchases
Max on AmazonWarner Bros. Discovery Stock Information
Jobs at Warner Bros. Discovery
Latest News About Max
Related Articles About Max
View more articles
What Brands Does Disney Own? The Complete List for 2026
Disney is far more than Mickey Mouse. From Marvel to ESPN to National Geographic, here is every major brand and studio that The Walt Disney Company owns in 2026.
Streaming Services: Corporate Ownership Explained
Netflix, Disney+, Hulu, HBO Max, Peacock, Paramount+. Every streaming service is backed by a media giant. Here is who owns what in the 2026 streaming wars.
Who Owns Spotify? The Streaming Giant's Ownership Explained
Spotify has 675+ million users and dominates music streaming. But who actually owns Spotify, how is it structured, and how does its ownership compare to Apple Music and YouTube Music?