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  4. Animal Planet
Animal Planet logo
Media & Entertainment

Who Owns Animal Planet?

Animal Planet is owned by Warner Bros. Discovery, a publicly traded American mass media and entertainment conglomerate. Animal Planet operates as the company's wildlife and nature entertainment division. Warner Bros. Discovery trades on NASDAQ under WBD and is headquartered in New York City, USA.

Parent Company

Warner Bros. Discovery

Founded

1994

Status

Publicly Traded

Headquarters

Silver Spring, Maryland, USA

mid rangemass marketGlobalall-agesenvironmental educationwildlife conservationOfficial Website

Who Owns Animal Planet?

  • Parent Company: Warner Bros. Discovery
  • Ownership Type: Brand division
  • Company Type: Publicly Traded
  • Stock Ticker: NASDAQ: WBD
BrandParent CompanyOwnership Type
Animal PlanetWarner Bros. DiscoveryBrand division

Where to Buy

Disclosure: We may earn commission from purchases
AmazonAnimal Planet on Amazon

History of Animal Planet

  • Founded: 1994
  • Founders: Discovery Communications (internal development)

Animal Planet launched on October 1, 1996, as a joint venture between Discovery Communications and the BBC. Discovery Communications held a 70% stake; the BBC held 30%. The network was positioned as a 24-hour cable channel dedicated entirely to animals and wildlife.

The BBC sold its stake to Discovery Communications in 1998, making Animal Planet a wholly owned Discovery property.

In its early years, the network broadcast documentaries about wildlife and animal behavior. The BBC co-production relationship resulted in significant programming from BBC Natural History Unit productions. Steve Irwin's series The Crocodile Hunter, which began airing on Animal Planet in 1996, became the network's most prominent programming internationally and a major driver of viewership during the late 1990s and 2000s.

Steve Irwin died on September 4, 2006, after being struck by a stingray barb while snorkeling at Batt Reef near Port Douglas, Queensland, Australia. The event had a significant impact on Animal Planet's programming.

During the 2000s, Animal Planet shifted its programming mix toward reality television with animal themes, including series such as Whale Wars (2008), Pit Bulls and Parolees (2009), and River Monsters (2009). This shift attracted higher ratings but drew criticism from wildlife professionals who argued the programming moved away from natural history education.

Discovery Communications merged with WarnerMedia on April 8, 2022, creating Warner Bros. Discovery. Animal Planet became part of the combined company's factual entertainment portfolio alongside Discovery Channel, TLC, HGTV, and Food Network.

As of 2026, Animal Planet is available in the United States on cable and satellite and through the Max streaming service, which is Warner Bros. Discovery's direct-to-consumer platform.

About Warner Bros. Discovery

What does Warner Bros. Discovery own?
Warner Bros. Discovery owns Max (streaming service), HBO, Warner Bros. film and TV studios, DC Comics, CNN, Discovery Channel, HGTV, Food Network, TLC, Animal Planet, TNT, TBS, Adult Swim, Cartoon Network, Eurosport, and numerous other media brands. In June 2025, the company announced a plan to split into two companies: Warner Bros. (streaming/studios) and Discovery Global (linear networks).

Is Warner Bros. Discovery splitting up?
Yes. In June 2025, Warner Bros. Discovery announced a plan to separate into two independent publicly traded companies: Warner Bros. (streaming, studios, HBO/Max, DC Comics) and Discovery Global (linear TV networks including CNN, HGTV, Food Network, and TNT Sports). The split is expected to complete in mid-2026 and is structured to be tax-free.

What is Warner Bros. Discovery's annual revenue?
In FY2024, Warner Bros. Discovery reported revenue of approximately $39.3 billion, a 4.8% decline from FY2023. The company reported a net loss of approximately $11.5 billion, primarily due to a $9.1 billion non-cash goodwill impairment charge on its linear TV network assets.

Who is the CEO of Warner Bros. Discovery?
David Zaslav serves as President and CEO of Warner Bros. Discovery. He previously served as CEO of Discovery, Inc. before the 2022 merger and has led the combined company since its formation.

When was Warner Bros. Discovery formed?
Warner Bros. Discovery was formed on April 8, 2022, through the merger of WarnerMedia (which AT&T had acquired as Time Warner in 2018 and subsequently spun off) and Discovery, Inc.

What is Max?
Max is Warner Bros. Discovery's flagship streaming service, launched in May 2023 as a rebranded and combined version of HBO Max and Discovery+. Max offers HBO's premium scripted drama alongside Discovery's factual and lifestyle content. The service reached approximately 116 million global subscribers in 2024 and achieved full-year profitability in 2024.

  • Founded: 2022
  • Headquarters: New York, New York, USA
  • Company Type: Publicly Traded
  • Stock: NASDAQ: WBD
  • Revenue: approximately $39.3 billion (FY2024)
  • Employees: Approximately 35,000

Visit Warner Bros. Discovery website

View full company profile for Warner Bros. Discovery

Where Is Animal Planet Made / Based?

  • Headquarters: Silver Spring, Maryland, USA

Animal Planet Categories & Tags

WildlifeAnimalsNatureDocumentaryDiscovery ChannelTelevision Network

Animal Planet Sustainability & Ethics

Warner Bros. Discovery publishes an annual Impact Report disclosing environmental, social, and governance metrics. The 2024 Impact Report, published in June 2025, discloses energy usage, greenhouse gas emissions, and sustainability targets for the company's operations.

Animal Planet's programming itself serves an environmental education function by bringing wildlife and conservation topics to mainstream audiences. The network's programming on endangered species, habitat loss, and human-wildlife conflict has contributed to public awareness of conservation issues, though this is an output of programming editorial decisions rather than a formal corporate sustainability certification.

Warner Bros. Discovery is not B Corp certified. No specific third-party environmental certification applies to Animal Planet's production operations that is publicly documented.

Awards & Recognition

Emmy Awards: Animal Planet productions have received Primetime Emmy nominations and awards in the Outstanding Documentary or Nonfiction Series category. River Monsters received Emmy recognition. Individual productions have also received Emmy nominations in craft categories including cinematography and sound mixing.

Jackson Wild Media Awards: Jackson Wild is a nonprofit organization that presents the Jackson Wild Media Awards, which specifically recognize nature and wildlife media. Animal Planet productions have received recognition at the Jackson Wild festival, which is considered one of the most credible recognition bodies for the wildlife film industry specifically.

Environmental Media Association Awards: The Environmental Media Association presents awards for film and television programming that raises environmental awareness. Animal Planet programming has received EMA recognition for conservation messaging.

Animal Planet Recalls & Controversies

Call of the Wildman Animal Welfare Investigation (2014): Mother Jones published an investigation in January 2014 reporting that animals used in the production of Animal Planet's series Call of the Wildman were subjected to harmful conditions, including being drugged and experiencing stress and injury during filming. The series featured a Kentucky animal trapper named Turtleman. The investigation cited veterinary professionals and production witnesses. Animal Planet stated it took animal welfare seriously and was reviewing procedures. The series ended in 2014 after four seasons.

Mermaids: The Body Found Criticism (2012): Animal Planet broadcast a mockumentary titled Mermaids: The Body Found in May 2012, presented in a documentary style with a disclaimer that it was fiction. The broadcast led to widespread confusion among viewers who believed the content was factual. The National Oceanic and Atmospheric Administration (NOAA) published a statement clarifying that no evidence of aquatic humanoids exists. Critics and media literacy advocates argued that Animal Planet, as a nature and science network, had a responsibility not to present clearly fictional content in a format designed to mislead.

Programming Shift Away from Wildlife Documentaries: Wildlife professionals, biologists, and conservation organizations have raised ongoing criticism that Animal Planet's programming shift toward reality television formats in the 2000s and 2010s reduced the educational value of the network and misrepresented wildlife. The network's original mission was wildlife education; the introduction of heavily edited reality programs with dramatic framing has been characterized by critics as prioritizing entertainment over accuracy.

Warner Bros. Discovery Financial Distress and Content Cuts: Following the 2022 merger, Warner Bros. Discovery implemented broad cost-cutting measures that included canceling completed projects, reducing staff, and consolidating networks. These cuts affected factual content budgets across Discovery networks including Animal Planet. In some markets, Animal Planet has been folded into combined channels with Discovery Channel.

Brands Owned by Warner Bros. Discovery

Adult SwimMedia Entertainment

Adult Swim

Owned by Warner Bros. Discovery

Late-night programming block and cable network on Cartoon Network, featuring animated comedy and live-action programming for adult audiences, owned by Warner Bros. Discovery.

televisionanimationcable-network
BoomerangMedia Entertainment

Boomerang

Owned by Warner Bros. Discovery

American cable television network owned by Warner Bros. Discovery, broadcasting classic and contemporary animated programming from the Warner Bros. and Hanna-Barbera libraries. Available in approximately 26 million U.S. households.

animationclassic-cartoonschildren
Cartoon NetworkMedia Entertainment

Cartoon Network

Owned by Warner Bros. Discovery

American cable television channel specializing in animated programming, owned by Warner Bros. Discovery. Cartoon Network is assigned to the Discovery Global spinoff entity following WBD's 2025 announcement to split into two companies.

animationcable-televisionchildrens-media
CNNMedia Entertainment

CNN

Owned by Warner Bros. Discovery

American multinational news-based television channel and flagship property of Warner Bros. Discovery's CNN Worldwide division. WBD announced plans in June 2025 to split into two companies by mid-2026, with CNN to be housed in the "Global Networks" company.

newscable-newstelevision
DC ComicsMedia Entertainment

DC Comics

Owned by Warner Bros. Discovery

American comic book publisher and entertainment intellectual property brand owned by Warner Bros. Discovery (NASDAQ: WBD). Founded in 1934, DC Comics holds approximately 25.8% of the US comic book market share and owns characters including Superman, Batman, and Wonder Woman.

comic-bookssuperheroesentertainment
Discovery ChannelMedia Entertainment

Discovery Channel

Owned by Warner Bros. Discovery

American cable television network known for documentary, reality, and educational programming about science, nature, and exploration.

documentaryreality-televisioneducational
View all brands owned by Warner Bros. Discovery

Animal Planet Ownership: Pros & Cons

Advantages

  • +Warner Bros. Discovery's global distribution infrastructure gives Animal Planet carriage in over 200 countries, a reach that a standalone niche wildlife network could not achieve independently
  • +Integration with Max provides a streaming platform for Animal Planet content without separate streaming infrastructure investment
  • +Warner Bros. Discovery's production resources enable large-scale wildlife documentaries beyond what independent production could finance
  • +The Animal Planet brand has 30 years of recognition among cable television audiences globally
  • +Cross-promotional opportunities with other Warner Bros. Discovery properties and advertisers

Considerations

  • -Warner Bros. Discovery carries approximately $40 billion in debt, which constrains content investment budgets across all its networks including Animal Planet
  • -Linear cable viewership is declining industry-wide; Animal Planet's audience has contracted as viewers shift to streaming
  • -The network's credibility with wildlife and conservation professionals has been damaged by the 2012 Mermaids mockumentary and the 2014 Call of the Wildman welfare investigation
  • -Programming decisions are made within Warner Bros. Discovery's commercial priorities, which may not align with wildlife conservation or education objectives
  • -Consolidation moves in some international markets have reduced Animal Planet's independent presence

Frequently Asked Questions About Animal Planet

Sources & Further Reading

  • Animal Planet Official Website -
  • Warner Bros. Discovery Investor Relations -
  • Warner Bros. Discovery 2024 Impact Report -
  • NASDAQ: WBD -
  • SEC EDGAR: Warner Bros. Discovery (WBD) Annual Report -
  • Wikidata: Animal Planet -
  • Mother Jones: Call of the Wildman Investigation (2014) -
  • NOAA: Statement on Mermaids -
  • Jackson Wild Media Awards -
  • Environmental Media Association -

Competitors to Animal Planet

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
National GeographicNational Geographic
Disney
United States
1888
Mass marketGlobalAll Genders

Learn More About Competitors

National GeographicMedia Entertainment

National Geographic

Owned by The Walt Disney Company

American media brand owned by The Walt Disney Company through a 73/27 joint venture with the National Geographic Society, known for documentary and educational content about nature, science, and exploration.

documentaryeducationalnature

Competitive Analysis

Market Positioning: Animal Planet competes with 1 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Animal Planet

Looking for brands with different ownership structures? These similar brands are not owned by Warner Bros. Discovery, giving you alternative choices that support different corporate structures.

Among UsMedia Entertainment

Among Us

Owned by InnerSloth

Multiplayer social deduction game developed by InnerSloth, released in 2018, in which players work together to complete tasks while identifying impostors.

social-deductionmultiplayer-gameindie-game
Privately Owned

Among Us is privately owned, unlike Animal Planet which is under a publicly traded parent company.

Discovery ZoneMedia Entertainment

Discovery Zone

Owned by Discovery Zone, Inc.

American indoor entertainment center chain featuring arcade games, climbing walls, and family attractions.

arcadeentertainmentfamily-entertainment
Privately Owned

Discovery Zone is privately owned, unlike Animal Planet which is under a publicly traded parent company.

FortniteMedia Entertainment

Fortnite

Owned by Epic Games

Free-to-play battle royale, creative sandbox, and live-service video game developed and published by Epic Games, with over 650 million registered accounts globally.

battle-royalevideo-gameepic-games
Privately Owned

Fortnite is privately owned, unlike Animal Planet which is under a publicly traded parent company.

India TodayMedia Entertainment

India Today

Owned by India Today Group

Indian English-language news magazine and multimedia brand published weekly since 1975, owned by the India Today Group and covering politics, current affairs, business, and culture.

newsmediajournalism
Privately Owned

India Today is privately owned, unlike Animal Planet which is under a publicly traded parent company.

Legacy RecordingsMedia Entertainment

Legacy Recordings

Owned by Sony Music Entertainment

American catalog and reissue label owned by Sony Music Entertainment, specializing in remastering and reissuing classic recordings from Sony's extensive catalog.

record-labelmusiccatalog
Privately Owned

Legacy Recordings is privately owned, unlike Animal Planet which is under a publicly traded parent company.

PhasmophobiaMedia Entertainment

Phasmophobia

Owned by Kinetic Games

Co-op psychological horror game developed by Kinetic Games, released in 2020, where players investigate haunted locations to identify ghost types using paranormal equipment.

horror-gameco-op-gameindie-game
Privately Owned

Phasmophobia is privately owned, unlike Animal Planet which is under a publicly traded parent company.

Warner Bros. Discovery Stock Information

Jobs at Warner Bros. Discovery

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Last reviewed: June 1, 2026 · Reviewed by Who Brands Editorial Team