Who Owns Boomerang?
Boomerang is owned by Warner Bros. Discovery, a publicly traded American mass media and entertainment conglomerate. Boomerang operates as the company's classic animation entertainment division. Warner Bros. Discovery trades on NASDAQ under WBD and is headquartered in New York City, USA.
Parent Company
Warner Bros. Discovery
Founded
2000
Status
Publicly Traded
Headquarters
Atlanta, Georgia, USA
Who Owns Boomerang?
- Parent Company: Warner Bros. Discovery
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: WBD
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Boomerang | Warner Bros. Discovery | Wholly owned |
History of Boomerang
- Founded: 2000
- Founders: Turner Broadcasting System (internal development)
Boomerang was launched on October 9, 2000, by Turner Broadcasting System as a cable television network dedicated to classic animated programming. The network was created to showcase classic cartoons from the Warner Bros. and Hanna-Barbera archives. This strategic launch demonstrated exceptional insight into the enduring appeal of classic animation while creating a specialized network that could serve multiple generations of viewers who cherished timeless animated entertainment.
In its early years, Boomerang featured classic animated series from the 1960s, 1970s, and 1980s, including The Flintstones, The Jetsons, Scooby-Doo, and Looney Tunes. The network appealed to both children and adults who enjoyed classic animation. This programming strategy demonstrated Boomerang's ability to create cross-generational appeal while leveraging the extensive animation libraries that had been accumulated over decades of television production.
When Turner Broadcasting merged with Time Warner in 1996, Boomerang became part of the larger media conglomerate. Following the 2022 merger of WarnerMedia and Discovery, Inc., Boomerang became a division of Warner Bros. Discovery. The network has expanded into streaming and continues to provide classic animation content while maintaining its position as a leading classic animation brand globally. This evolution through multiple corporate mergers demonstrated Boomerang's ability to maintain its brand identity and programming focus while adapting to changing media landscapes and distribution platforms.
About Warner Bros. Discovery
Warner Bros. Discovery (NASDAQ: WBD) is a publicly traded American media and entertainment conglomerate formed in April 2022 through the merger of WarnerMedia and Discovery, Inc. In June 2025, the company announced a plan to split into two separate publicly traded companies: Warner Bros. (streaming, studios, HBO/Max) and Discovery Global (linear TV networks). The split is expected to complete in mid-2026 and is structured to be tax-free.
- Founded: 2022
- Headquarters: New York City, New York, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: WBD
Where Is Boomerang Made / Based?
- Headquarters: Atlanta, Georgia, USA
- Manufacturing / Operations: United States, Global (cable and streaming distribution)
Brands Owned by Warner Bros. Discovery
- Adult Swim - American programming block and streaming service on Cartoon Network featuring ad...
- Animal Planet - American cable television network focused on wildlife, animal behavior, nature d...
- Cartoon Network - American children's television network known for animated series and original pr...
- CNN - American multinational news-based television channel and flagship property of Wa...
- DC Comics - American comic book publisher and entertainment company known for superhero char...
- Discovery Channel - American cable television network known for documentary, reality, and educationa...
- Eurosport - European sports television network and streaming service providing coverage of m...
- Food Network - American cable television network focused on cooking shows, culinary competition...
- HBO Max - American subscription video on-demand streaming service offering content from HB...
- HBO - American premium cable and satellite television network known for original progr...
- HGTV - American cable television network focused on home improvement, interior design, ...
- Magnolia Network - American cable television network and streaming service focused on home design, ...
- Max - American subscription video on-demand streaming service offering content from HB...
- TCM - American cable television network dedicated to classic films, cinema history, an...
- TLC - American cable television network focused on lifestyle, reality, and entertainme...
- Travel Channel - American cable television network focused on travel, tourism, adventure, and des...
- Warner Bros. - American film and television production and distribution company known for movie...
Boomerang Ownership: Pros & Cons
Advantages
- +Extensive library of classic animated content
- +Global distribution through Warner Bros. Discovery's established networks
- +Strong brand recognition among animation enthusiasts and families
- +Valuable intellectual property from Warner Bros. and Hanna-Barbera archives
- +Synergies with other Warner Bros. Discovery networks and platforms
Considerations
- -Competition from other animation networks and streaming services
- -Changing viewing habits toward streaming and on-demand content
- -Dependency on Warner Bros. Discovery's corporate strategy and priorities
- -Limited new content production compared to original programming networks
- -Balance between classic content and contemporary animation offerings
Frequently Asked Questions About Boomerang
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