Who Owns HGTV?
HGTV is owned by Warner Bros. Discovery, a publicly traded American mass media and entertainment conglomerate. HGTV operates as the company's home and lifestyle entertainment division. Warner Bros. Discovery trades on NASDAQ under WBD and is headquartered in New York City, USA.
Parent Company
Warner Bros. Discovery
Founded
1994
Status
Publicly Traded
Headquarters
Knoxville, Tennessee, USA
Who Owns HGTV?
- Parent Company: Warner Bros. Discovery
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
- Stock Ticker: NASDAQ: WBD
| Brand | Parent Company | Ownership Type |
|---|---|---|
| HGTV | Warner Bros. Discovery | Wholly owned |
History of HGTV
- Founded: 1994
- Founders: Scripps Networks Interactive (internal development)
HGTV was launched on December 30, 1994, by Scripps Networks Interactive as a cable television network dedicated to home improvement and lifestyle programming. The network was created to provide viewers with content about home design, renovation, real estate, and interior decoration.
In its early years, HGTV featured home improvement and design programming that appealed to homeowners and design enthusiasts. The network gradually expanded into reality television, producing series like Trading Spaces, Property Brothers, and Fixer Upper that became cultural phenomena and attracted mainstream audiences.
Scripps Networks Interactive grew to become a major media company operating multiple lifestyle-focused cable networks. When Discovery, Inc. acquired Scripps Networks Interactive in 2018, HGTV became part of Discovery's portfolio. Following the 2022 merger of WarnerMedia and Discovery, Inc., HGTV became a division of Warner Bros. Discovery. The network continues to produce home improvement and lifestyle programming while maintaining its position as a leading home and design entertainment brand globally.
About Warner Bros. Discovery
Warner Bros. Discovery (NASDAQ: WBD) is a publicly traded American media and entertainment conglomerate formed in April 2022 through the merger of WarnerMedia and Discovery, Inc. In June 2025, the company announced a plan to split into two separate publicly traded companies: Warner Bros. (streaming, studios, HBO/Max) and Discovery Global (linear TV networks). The split is expected to complete in mid-2026 and is structured to be tax-free.
- Founded: 2022
- Headquarters: New York City, New York, USA
- Company Type: Publicly Traded
- Stock: NASDAQ: WBD
Where Is HGTV Made / Based?
- Headquarters: Knoxville, Tennessee, USA
- Manufacturing / Operations: United States, Global (cable and streaming distribution)
Brands Owned by Warner Bros. Discovery
- Adult Swim - American programming block and streaming service on Cartoon Network featuring ad...
- Animal Planet - American cable television network focused on wildlife, animal behavior, nature d...
- Boomerang - American cable television network and streaming service focused on classic and c...
- Cartoon Network - American children's television network known for animated series and original pr...
- CNN - American multinational news-based television channel and flagship property of Wa...
- DC Comics - American comic book publisher and entertainment company known for superhero char...
- Discovery Channel - American cable television network known for documentary, reality, and educationa...
- Eurosport - European sports television network and streaming service providing coverage of m...
- Food Network - American cable television network focused on cooking shows, culinary competition...
- HBO Max - American subscription video on-demand streaming service offering content from HB...
- HBO - American premium cable and satellite television network known for original progr...
- Magnolia Network - American cable television network and streaming service focused on home design, ...
- Max - American subscription video on-demand streaming service offering content from HB...
- TCM - American cable television network dedicated to classic films, cinema history, an...
- TLC - American cable television network focused on lifestyle, reality, and entertainme...
- Travel Channel - American cable television network focused on travel, tourism, adventure, and des...
- Warner Bros. - American film and television production and distribution company known for movie...
HGTV Ownership: Pros & Cons
Advantages
- +Extensive library of home improvement and design programming
- +Global distribution through Warner Bros. Discovery's established networks
- +Investment in high-quality lifestyle content production
- +Strong brand recognition among homeowners and design enthusiasts
- +Synergies with other Warner Bros. Discovery networks and platforms
Considerations
- -Competition from other home improvement networks and streaming services
- -Changing viewing habits toward streaming and on-demand content
- -Dependency on Warner Bros. Discovery's corporate strategy and priorities
- -Market sensitivity to real estate and home improvement trends
- -Balance between entertainment value and practical home improvement content
Frequently Asked Questions About HGTV
Where to Buy
Disclosure: We may earn commission from purchases
HGTV on AmazonWarner Bros. Discovery Stock Information
Jobs at Warner Bros. Discovery
Latest News About HGTV
Related Articles About HGTV
View more articles
Monthly M&A Roundup: February 2026 Brand Ownership Changes
From Keurig Dr Pepper's planned split to the Netflix-WBD saga, here is every major brand ownership change and deal in February 2026.
The Most Acquired Categories: Tech vs CPG vs Pharma
Which industries see the most brand acquisitions? We compared technology, consumer goods, and pharmaceuticals to find out where the most M&A activity happens and why.
The Truth About 'Made in America' Brand Claims
Many brands market themselves as American-made. But what does that actually mean when the parent company is foreign, the parts come from overseas, and 'assembled in USA' is not the same as 'made in USA'?