Who Owns Tiffin Motorhomes?
Tiffin Motorhomes is a premium Class A motorhome brand owned by THOR Industries (NYSE: THO), built in Red Bay, Alabama. Founded in 1972 by Bob Tiffin, the maker of the Allegro, Phaeton, and Zephyr coaches was acquired by THOR in December 2020 for about $300 million.
Parent Company
Acquired
2020
Status
Publicly Traded
Headquarters
Tiffin Motorhomes Timeline
Who Owns Tiffin Motorhomes?
- Parent Company: THOR Industries, Inc.
- Ownership Type: Wholly owned
- Acquisition Year: 2020
- Company Type: Publicly Traded
- Stock Ticker: New York Stock Exchange: THO
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Tiffin Motorhomes | THOR Industries, Inc. | Wholly owned |
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History of Tiffin Motorhomes
- Founded: 1972
- Founders: Bob Tiffin
- Acquired by THOR Industries, Inc.: 2020
Bob Tiffin founded the company in 1972 in Winfield, Alabama, later consolidating production in Red Bay, and built it into the most respected family-run Class A motorhome maker in the industry.
The Allegro gas coach, Phaeton and Allegro Bus diesel pushers, and flagship Zephyr defined the brand's loyal owner community, supported by the company's own service and campground culture in Red Bay.
Facing succession questions, the Tiffin family sold to THOR Industries in December 2020 for about $300 million; under THOR, Tiffin joined the Jayco-led operating group in the 2025 reorganization.
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About THOR Industries, Inc.
Does THOR own Airstream?
Yes. THOR was founded in 1980 by acquiring Airstream, which still operates as a subsidiary in Jackson Center, Ohio.
Does THOR own Tiffin?
Yes. THOR acquired Tiffin Motorhomes in December 2020 for approximately $300 million.
Is THOR Industries publicly traded?
Yes. It trades on the NYSE under ticker THO.
What European brands does THOR own?
Through the Erwin Hymer Group: Hymer, Dethleffs, Buerstner, Carado, Eriba, Laika, Sunlight, LMC, Niesmann+Bischoff, Elddis, Buccaneer, Etrusco, CrossCamp, and Xplore.
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Who is the CEO of THOR Industries?
Bob Martin, chief executive officer.
- Founded: 1980
- Headquarters: Elkhart, Indiana, USA
- Company Type: Publicly Traded
- Stock: New York Stock Exchange: THO
- Revenue: Approximately $9.6 billion (FY2026, ended July 31, 2026)
- Employees: Approximately 22,000
Where Is Tiffin Motorhomes Made / Based?
- Headquarters: Red Bay, Alabama, USA
Tiffin Motorhomes Categories & Tags
Brands Owned by THOR Industries, Inc.
AutomotiveAirstream
Owned by THOR Industries, Inc.
The iconic aluminum travel trailer brand of THOR Industries, built in Jackson Center, Ohio since 1952.
rvtravel-traileraluminum
AutomotiveDethleffs
Owned by THOR Industries, Inc.
The German caravan and motorhome brand of THOR Industries' Erwin Hymer Group, built in Isny im Allgaeu since 1931.
rvcaravanmotorhome
AutomotiveDutchmen
Owned by THOR Industries, Inc.
The entry and mid-market travel trailer brand of THOR Industries, builder of the Coleman and Aspen Trail lines.
rvtravel-trailerfifth-wheel
AutomotiveEntegra Coach
Owned by THOR Industries, Inc.
The luxury Class A and Class C motorhome brand of THOR Industries' Jayco group, built in Middlebury, Indiana.
rvmotorhomeluxury
AutomotiveHeartland RV
Owned by THOR Industries, Inc.
The towable RV brand of THOR Industries' Jayco group, maker of the Prowler, North Trail, and Big Horn lines.
rvtravel-trailerfifth-wheel
AutomotiveHymer
Owned by THOR Industries, Inc.
The German premium motorcaravan brand of THOR Industries' Erwin Hymer Group, building motorhomes in Bad Waldsee since 1957.
rvmotorhomecampervan
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Tiffin Motorhomes Ownership: Pros & Cons
Advantages
- +Premium brand with devoted owner community
- +Integrated service operation in Red Bay
- +THOR purchasing scale for chassis and materials
Considerations
- -High price point sensitive to rates and confidence
- -Quality expectations under corporate ownership
- -Aging core buyer demographic
Frequently Asked Questions About Tiffin Motorhomes
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Sources & Further Reading
- Tiffin Motorhomes official website
- THOR Industries company page - /companies/thor-industries
Competitors to Tiffin Motorhomes
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Thor Industries | USA | 2008 | Mass market | United states | All Genders | |
| Thor Industries | USA | 2010 | Mass market | United states | All Genders | |
| Thor Industries | Germany | 1931 | Mass market | Europe | All Genders | |
| Thor Industries | Germany | 1957 | Mass market | Europe | All Genders | |
| Thor Industries | USA | 1968 | Mass market | United states | All Genders |
Learn More About Competitors
AutomotiveEntegra Coach
Owned by THOR Industries, Inc.
The luxury Class A and Class C motorhome brand of THOR Industries' Jayco group, built in Middlebury, Indiana.
rvmotorhomeluxury
AutomotiveThor Motor Coach
Owned by THOR Industries, Inc.
The motorized RV brand of THOR Industries, formed in 2010 from Damon and Four Winds, and the top-selling motorhome maker in North America.
rvmotorhomeclass-a
AutomotiveDethleffs
Owned by THOR Industries, Inc.
The German caravan and motorhome brand of THOR Industries' Erwin Hymer Group, built in Isny im Allgaeu since 1931.
rvcaravanmotorhome
AutomotiveHymer
Owned by THOR Industries, Inc.
The German premium motorcaravan brand of THOR Industries' Erwin Hymer Group, building motorhomes in Bad Waldsee since 1957.
rvmotorhomecampervan
AutomotiveJayco
Owned by THOR Industries, Inc.
The family RV brand of THOR Industries, maker of the best-selling Jay Flight travel trailer line since 1968.
rvtravel-trailermotorhome
Competitive Analysis
Market Positioning: Tiffin Motorhomes competes with 5 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Tiffin Motorhomes
Looking for brands with different ownership structures? These similar brands are not owned by THOR Industries, Inc., giving you alternative choices that support different corporate structures.
AutomotiveJaguar
Owned by Tata Group
British luxury automotive brand founded in 1922, owned by Tata Motors of India since 2008 through Jaguar Land Rover Limited, currently undergoing a complete rebrand and transition to an all-electric lineup.
luxuryperformancebritish-brand
Privately Owned
Jaguar is privately owned, unlike Tiffin Motorhomes which is under a publicly traded parent company.
AutomotiveLand Rover
Owned by Tata Group
British premium SUV and off-road vehicle brand founded in 1948, owned by Tata Motors of India since 2008 through its Jaguar Land Rover subsidiary.
suvluxuryoff-road
Privately Owned
Land Rover is privately owned, unlike Tiffin Motorhomes which is under a publicly traded parent company.
AutomotiveDefender
Owned by Jaguar Land Rover Automotive PLC
British off-road vehicle brand produced by Jaguar Land Rover, a subsidiary of Tata Motors. Originally launched in 1948 as the Land Rover, reintroduced as the modern Defender in 2020.
utility-vehiclesoff-roadsuv
Privately Owned
Defender is privately owned, unlike Tiffin Motorhomes which is under a publicly traded parent company.
AutomotiveGenesis
Owned by Hyundai Motor Group
South Korean luxury vehicle brand specializing in premium automobiles, owned by Hyundai Motor Group.
luxuryautomotivepremium-vehicles
Privately Owned
Genesis is privately owned, unlike Tiffin Motorhomes which is under a publicly traded parent company.
AutomotiveAutoliv
Owned by Autoliv
The world's largest automotive safety supplier, making airbags, seatbelts, and steering wheels for every major carmaker.
auto-partssafetyairbags
Privately Owned
Autoliv is privately owned, unlike Tiffin Motorhomes which is under a publicly traded parent company.
AutomotiveCape Advanced Vehicles
Owned by Cape Advanced Vehicles (Pty) Ltd
South African boutique manufacturer of Ford GT40-style restomods and the limited-run GT MKII supercar, built in Cape Town since 1999.
gt40restomodsupercar
Privately Owned
Cape Advanced Vehicles is privately owned, unlike Tiffin Motorhomes which is under a publicly traded parent company.
THOR Industries, Inc. Stock Information
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Jobs at THOR Industries, Inc.
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