Who Owns Heartland RV?
Heartland RV is a towable recreational vehicle brand owned by THOR Industries (NYSE: THO) through its Jayco group, producing travel trailers and fifth wheels in Elkhart, Indiana. Founded in 2003 by Brian Brady, it was acquired by THOR in 2010 and builds the Prowler, North Trail, Big Horn, and Landmark lines.
Parent Company
Acquired
2010
Status
Publicly Traded
Headquarters
Heartland RV Timeline
Who Owns Heartland RV?
- Parent Company: THOR Industries, Inc.
- Ownership Type: Wholly owned
- Acquisition Year: 2010
- Company Type: Publicly Traded
- Stock Ticker: New York Stock Exchange: THO
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Heartland RV | THOR Industries, Inc. | Wholly owned |
Where to Buy
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History of Heartland RV
- Founded: 2003
- Founders: Brian Brady
- Acquired by THOR Industries, Inc.: 2010
Brian Brady founded Heartland in Elkhart in 2003 after Damon's RV operations were absorbed by THOR, quickly scaling it into a top-ten towable maker.
THOR acquired Heartland in 2010, adding the Landmark luxury fifth wheel, Big Horn, North Trail, and the revived Prowler nameplate to its lineup.
Heartland now operates under the Jayco group alongside Jayco, Entegra, Open Range, and Tiffin in the 2025 THOR structure.
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About THOR Industries, Inc.
Does THOR own Airstream?
Yes. THOR was founded in 1980 by acquiring Airstream, which still operates as a subsidiary in Jackson Center, Ohio.
Does THOR own Tiffin?
Yes. THOR acquired Tiffin Motorhomes in December 2020 for approximately $300 million.
Is THOR Industries publicly traded?
Yes. It trades on the NYSE under ticker THO.
What European brands does THOR own?
Through the Erwin Hymer Group: Hymer, Dethleffs, Buerstner, Carado, Eriba, Laika, Sunlight, LMC, Niesmann+Bischoff, Elddis, Buccaneer, Etrusco, CrossCamp, and Xplore.
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Who is the CEO of THOR Industries?
Bob Martin, chief executive officer.
- Founded: 1980
- Headquarters: Elkhart, Indiana, USA
- Company Type: Publicly Traded
- Stock: New York Stock Exchange: THO
- Revenue: Approximately $9.6 billion (FY2026, ended July 31, 2026)
- Employees: Approximately 22,000
Where Is Heartland RV Made / Based?
- Headquarters: Elkhart, Indiana, USA
Heartland RV Categories & Tags
Brands Owned by THOR Industries, Inc.
AutomotiveAirstream
Owned by THOR Industries, Inc.
The iconic aluminum travel trailer brand of THOR Industries, built in Jackson Center, Ohio since 1952.
rvtravel-traileraluminum
AutomotiveDethleffs
Owned by THOR Industries, Inc.
The German caravan and motorhome brand of THOR Industries' Erwin Hymer Group, built in Isny im Allgaeu since 1931.
rvcaravanmotorhome
AutomotiveDutchmen
Owned by THOR Industries, Inc.
The entry and mid-market travel trailer brand of THOR Industries, builder of the Coleman and Aspen Trail lines.
rvtravel-trailerfifth-wheel
AutomotiveEntegra Coach
Owned by THOR Industries, Inc.
The luxury Class A and Class C motorhome brand of THOR Industries' Jayco group, built in Middlebury, Indiana.
rvmotorhomeluxury
AutomotiveHymer
Owned by THOR Industries, Inc.
The German premium motorcaravan brand of THOR Industries' Erwin Hymer Group, building motorhomes in Bad Waldsee since 1957.
rvmotorhomecampervan
AutomotiveJayco
Owned by THOR Industries, Inc.
The family RV brand of THOR Industries, maker of the best-selling Jay Flight travel trailer line since 1968.
rvtravel-trailermotorhome
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Heartland RV Ownership: Pros & Cons
Advantages
- +Established mid-market towable lineup
- +Jayco group sales channel support
- +Luxury fifth wheel heritage via Landmark
Considerations
- -Crowded internal THOR towable portfolio
- -Cyclical demand
- -Brand visibility below Airstream and Jayco
Frequently Asked Questions About Heartland RV
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Sources & Further Reading
- Heartland RV official website
- THOR Industries company page - /companies/thor-industries
Competitors to Heartland RV
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Thor Industries | USA | 1988 | Mass market | United states | All Genders | |
| Thor Industries | USA | 1996 | Mass market | United states | All Genders | |
| Thor Industries | USA | 1931 | Mass market | United states | All Genders | |
| Thor Industries | USA | 1968 | Mass market | United states | All Genders | |
| Thor Industries | USA | 2010 | Mass market | United states | All Genders |
Learn More About Competitors
AutomotiveDutchmen
Owned by THOR Industries, Inc.
The entry and mid-market travel trailer brand of THOR Industries, builder of the Coleman and Aspen Trail lines.
rvtravel-trailerfifth-wheel
AutomotiveKeystone RV
Owned by THOR Industries, Inc.
The fifth wheel and travel trailer brand of THOR Industries, maker of the Montana and Cougar lines since 1996.
rvfifth-wheeltravel-trailer
AutomotiveAirstream
Owned by THOR Industries, Inc.
The iconic aluminum travel trailer brand of THOR Industries, built in Jackson Center, Ohio since 1952.
rvtravel-traileraluminum
AutomotiveJayco
Owned by THOR Industries, Inc.
The family RV brand of THOR Industries, maker of the best-selling Jay Flight travel trailer line since 1968.
rvtravel-trailermotorhome
AutomotiveThor Motor Coach
Owned by THOR Industries, Inc.
The motorized RV brand of THOR Industries, formed in 2010 from Damon and Four Winds, and the top-selling motorhome maker in North America.
rvmotorhomeclass-a
Competitive Analysis
Market Positioning: Heartland RV competes with 5 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Heartland RV
Looking for brands with different ownership structures? These similar brands are not owned by THOR Industries, Inc., giving you alternative choices that support different corporate structures.
AutomotivecarVertical
Owned by CV Group (carVertical)
Lithuanian vehicle history company that generates VIN-based reports on used cars across 37 markets, operating as the private company CV Group.
vehicle-historyvin-checkused-cars
Privately Owned
carVertical is privately owned, unlike Heartland RV which is under a publicly traded parent company.
AutomotiveChampion
Owned by Tenneco Inc.
Tenneco's ignition aftermarket brand for spark plugs, founded in 1907 and among the oldest names in American automotive parts.
spark-plugsignitionaftermarket
Privately Owned
Champion is privately owned, unlike Heartland RV which is under a publicly traded parent company.
AutomotiveFel-Pro
Owned by Tenneco Inc.
Tenneco's engine sealing brand for gaskets and sealing solutions, founded in 1918 and a standard name in the professional aftermarket.
gasketsengine-sealingaftermarket
Privately Owned
Fel-Pro is privately owned, unlike Heartland RV which is under a publicly traded parent company.
AutomotiveHyundai
Owned by Hyundai Motor Group
South Korean automobile manufacturer known for its value proposition, quality improvements, and stylish designs in the global automotive market.
korean-carvalue-brandglobal-automaker
Privately Owned
Hyundai is privately owned, unlike Heartland RV which is under a publicly traded parent company.
AutomotiveInterstate Batteries
Owned by Interstate Battery System of America
American battery distributor founded in 1952, specializing in automotive, commercial, and consumer batteries, headquartered in Dallas, Texas.
batteriesautomotive-batterieslead-acid-batteries
Privately Owned
Interstate Batteries is privately owned, unlike Heartland RV which is under a publicly traded parent company.
AutomotiveKia
Owned by Hyundai Motor Group
South Korean automobile manufacturer known for sporty design and value positioning, part of Hyundai Motor Group.
korean-carvalue-brandsporty-design
Privately Owned
Kia is privately owned, unlike Heartland RV which is under a publicly traded parent company.
THOR Industries, Inc. Stock Information
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