Who Owns Thor Motor Coach?
Thor Motor Coach is the motorized recreational vehicle brand of THOR Industries (NYSE: THO), formed in 2010 by consolidating the Damon Motor Coach and Four Winds brands. It builds Class A and Class C motorhomes in Elkhart, Indiana, and ranks among the top-selling motorhome brands in North America.
Parent Company
Founded
2010
Status
Publicly Traded
Headquarters
Thor Motor Coach Timeline
Who Owns Thor Motor Coach?
- Parent Company: THOR Industries, Inc.
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
- Stock Ticker: New York Stock Exchange: THO
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Thor Motor Coach | THOR Industries, Inc. | Wholly owned |
Where to Buy
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History of Thor Motor Coach
- Founded: 2010
- Founders: THOR Industries (Damon and Four Winds consolidation)
THOR combined its Damon and Four Winds motorhome brands in 2010 to form Thor Motor Coach, consolidating its motorized lineup under a single nameplate.
The brand scaled to the top of North American motorhome retail sales with families like Windsport, Hurricane, Chateau, Four Winds, Quantum, and the Axis and Vegas compact Class A models.
In the 2025 THOR reorganization, the Thor Motor Coach-led operating group added Keystone, Dutchmen, and CrossRoads under president Jeff Kime.
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About THOR Industries, Inc.
Does THOR own Airstream?
Yes. THOR was founded in 1980 by acquiring Airstream, which still operates as a subsidiary in Jackson Center, Ohio.
Does THOR own Tiffin?
Yes. THOR acquired Tiffin Motorhomes in December 2020 for approximately $300 million.
Is THOR Industries publicly traded?
Yes. It trades on the NYSE under ticker THO.
What European brands does THOR own?
Through the Erwin Hymer Group: Hymer, Dethleffs, Buerstner, Carado, Eriba, Laika, Sunlight, LMC, Niesmann+Bischoff, Elddis, Buccaneer, Etrusco, CrossCamp, and Xplore.
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Who is the CEO of THOR Industries?
Bob Martin, chief executive officer.
- Founded: 1980
- Headquarters: Elkhart, Indiana, USA
- Company Type: Publicly Traded
- Stock: New York Stock Exchange: THO
- Revenue: Approximately $9.6 billion (FY2026, ended July 31, 2026)
- Employees: Approximately 22,000
Where Is Thor Motor Coach Made / Based?
- Headquarters: Elkhart, Indiana, USA
Thor Motor Coach Categories & Tags
Brands Owned by THOR Industries, Inc.
AutomotiveAirstream
Owned by THOR Industries, Inc.
The iconic aluminum travel trailer brand of THOR Industries, built in Jackson Center, Ohio since 1952.
rvtravel-traileraluminum
AutomotiveDethleffs
Owned by THOR Industries, Inc.
The German caravan and motorhome brand of THOR Industries' Erwin Hymer Group, built in Isny im Allgaeu since 1931.
rvcaravanmotorhome
AutomotiveDutchmen
Owned by THOR Industries, Inc.
The entry and mid-market travel trailer brand of THOR Industries, builder of the Coleman and Aspen Trail lines.
rvtravel-trailerfifth-wheel
AutomotiveEntegra Coach
Owned by THOR Industries, Inc.
The luxury Class A and Class C motorhome brand of THOR Industries' Jayco group, built in Middlebury, Indiana.
rvmotorhomeluxury
AutomotiveHeartland RV
Owned by THOR Industries, Inc.
The towable RV brand of THOR Industries' Jayco group, maker of the Prowler, North Trail, and Big Horn lines.
rvtravel-trailerfifth-wheel
AutomotiveHymer
Owned by THOR Industries, Inc.
The German premium motorcaravan brand of THOR Industries' Erwin Hymer Group, building motorhomes in Bad Waldsee since 1957.
rvmotorhomecampervan
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Thor Motor Coach Ownership: Pros & Cons
Advantages
- +Number-one motorized retail share
- +Broad lineup from compact to full-size Class A
- +Group leadership over Keystone, Dutchmen, CrossRoads
Considerations
- -Chassis supply dependence on Ford and Mercedes
- -Motorized segment more cyclical than towables
- -Internal overlap with Tiffin and Entegra
Frequently Asked Questions About Thor Motor Coach
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Sources & Further Reading
- Thor Motor Coach official website
- THOR Industries company page - /companies/thor-industries
Competitors to Thor Motor Coach
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Thor Industries | USA | 2008 | Mass market | United states | All Genders | |
| Thor Industries | USA | 1968 | Mass market | United states | All Genders | |
| Thor Industries | USA | 1972 | Mass market | United states | All Genders | |
| Thor Industries | USA | 1931 | Mass market | United states | All Genders | |
| Thor Industries | Germany | 1931 | Mass market | Europe | All Genders | |
| Thor Industries | USA | 1988 | Mass market | United states | All Genders |
Learn More About Competitors
AutomotiveEntegra Coach
Owned by THOR Industries, Inc.
The luxury Class A and Class C motorhome brand of THOR Industries' Jayco group, built in Middlebury, Indiana.
rvmotorhomeluxury
AutomotiveJayco
Owned by THOR Industries, Inc.
The family RV brand of THOR Industries, maker of the best-selling Jay Flight travel trailer line since 1968.
rvtravel-trailermotorhome
AutomotiveTiffin Motorhomes
Owned by THOR Industries, Inc.
The premium Class A motorhome brand of THOR Industries, builder of the Allegro and Phaeton coaches in Red Bay, Alabama.
rvmotorhomeclass-a
AutomotiveAirstream
Owned by THOR Industries, Inc.
The iconic aluminum travel trailer brand of THOR Industries, built in Jackson Center, Ohio since 1952.
rvtravel-traileraluminum
AutomotiveDethleffs
Owned by THOR Industries, Inc.
The German caravan and motorhome brand of THOR Industries' Erwin Hymer Group, built in Isny im Allgaeu since 1931.
rvcaravanmotorhome
AutomotiveDutchmen
Owned by THOR Industries, Inc.
The entry and mid-market travel trailer brand of THOR Industries, builder of the Coleman and Aspen Trail lines.
rvtravel-trailerfifth-wheel
Competitive Analysis
Market Positioning: Thor Motor Coach competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Thor Motor Coach
Looking for brands with different ownership structures? These similar brands are not owned by THOR Industries, Inc., giving you alternative choices that support different corporate structures.
AutomotivecarVertical
Owned by CV Group (carVertical)
Lithuanian vehicle history company that generates VIN-based reports on used cars across 37 markets, operating as the private company CV Group.
vehicle-historyvin-checkused-cars
Privately Owned
carVertical is privately owned, unlike Thor Motor Coach which is under a publicly traded parent company.
AutomotiveChampion
Owned by Tenneco Inc.
Tenneco's ignition aftermarket brand for spark plugs, founded in 1907 and among the oldest names in American automotive parts.
spark-plugsignitionaftermarket
Privately Owned
Champion is privately owned, unlike Thor Motor Coach which is under a publicly traded parent company.
AutomotiveFel-Pro
Owned by Tenneco Inc.
Tenneco's engine sealing brand for gaskets and sealing solutions, founded in 1918 and a standard name in the professional aftermarket.
gasketsengine-sealingaftermarket
Privately Owned
Fel-Pro is privately owned, unlike Thor Motor Coach which is under a publicly traded parent company.
AutomotiveHyundai
Owned by Hyundai Motor Group
South Korean automobile manufacturer known for its value proposition, quality improvements, and stylish designs in the global automotive market.
korean-carvalue-brandglobal-automaker
Privately Owned
Hyundai is privately owned, unlike Thor Motor Coach which is under a publicly traded parent company.
AutomotiveInterstate Batteries
Owned by Interstate Battery System of America
American battery distributor founded in 1952, specializing in automotive, commercial, and consumer batteries, headquartered in Dallas, Texas.
batteriesautomotive-batterieslead-acid-batteries
Privately Owned
Interstate Batteries is privately owned, unlike Thor Motor Coach which is under a publicly traded parent company.
AutomotiveKia
Owned by Hyundai Motor Group
South Korean automobile manufacturer known for sporty design and value positioning, part of Hyundai Motor Group.
korean-carvalue-brandsporty-design
Privately Owned
Kia is privately owned, unlike Thor Motor Coach which is under a publicly traded parent company.
THOR Industries, Inc. Stock Information
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