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  1. Home
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  3. Media & Entertainment
  4. The Moneytizer
The Moneytizer logo
Media & Entertainment

Who Owns The Moneytizer?

The Moneytizer is owned by Azerion Group N.V., the Amsterdam-listed ad tech company that acquired it in January 2025. Founded in 2014 in Boulogne-Billancourt and now headquartered in Paris, The Moneytizer is a self-serve header bidding platform monetizing more than 10,000 small and mid-size publisher websites worldwide.

Parent Company

Azerion Group N.V.

Acquired

2025

Status

Publicly Traded

Headquarters

Paris, Île-de-France, France

The Moneytizer Timeline

2014

The Moneytizer

Founded by Augustin Ory, Cyril Clement

Founded
2025
Acquired by Azerion Group N.V.

Azerion Group N.V. acquired The Moneytizer

Acquired
GlobalOfficial Website

Who Owns The Moneytizer?

  • Parent Company: Azerion Group N.V.
  • Ownership Type: Subsidiary
  • Acquisition Year: 2025
  • Company Type: Publicly Traded
  • Stock Ticker: Euronext Amsterdam: AZRN
BrandParent CompanyOwnership Type
The MoneytizerAzerion Group N.V.Subsidiary

Where to Buy

Disclosure: We may earn commission from purchases
AmazonThe Moneytizer on Amazon

History of The Moneytizer

  • Founded: 2014
  • Founders: Augustin Ory, Cyril Clement
  • Acquired by Azerion Group N.V.: 2025

The Moneytizer SAS was registered on March 4, 2014, in Boulogne-Billancourt, in the Paris suburbs, founded by Augustin Ory and Cyril Clément. The platform launched in autumn 2014 targeting the segment the premium ad managers ignored: small and medium-sized websites that wanted programmatic revenue without a dedicated ad ops team or high traffic minimums.

Its product was a self-serve header bidding platform that put roughly 30 SSP partners in competition for each impression, maximizing CPMs for small publishers through demand density rather than managed service. The approach scaled broadly: the company reported monetizing more than 10,000 to 12,000 sites across Europe, the Americas, and Oceania, and its network data covered tens of thousands of domains generating around a billion daily page views at its reporting peak.

Growth earned it recognition as a fixture of French ad tech, and its international expansion spread the publisher base well beyond France. The company's registered office moved from Boulogne-Billancourt to 27 rue de Mogador in Paris's 9th arrondissement in January 2025, the same month Ory announced Azerion's acquisition and Ferreira took over as president.

Under Azerion the platform continues to operate as the group's self-serve monetization arm for smaller publishers, integrated with the Improve Digital SSP and Azerion's broader demand stack.

About Azerion Group N.V.

What is Azerion?

Azerion Group N.V. is a Dutch digital advertising and entertainment company headquartered in Amsterdam. It runs a programmatic advertising platform, distributes games, and owns properties including Habbo, reporting 540.6 million euros of 2025 continuing-operations revenue.

Is Azerion publicly traded?

Yes. Shares and warrants trade on Euronext Amsterdam under AZRN, and the company has issued bonds intended for Nasdaq Stockholm listing.

When was Azerion founded?

It was founded in Amsterdam in 2014 by Atilla Aytekin and Umut Akpinar. It listed publicly in February 2022 through a SPAC merger.

Who owns Azerion?

The founders retain dominant shareholdings alongside the public float. Umut Akpinar is CEO; the bond terms identify him and Atilla Aytekin as the Main Shareholders whose combined loss of control would trigger a change-of-control provision.

What is Azerion's market position?

It is a scaled mid-cap European ad tech and entertainment group, smaller than global platforms but among the largest listed independent players in Europe's digital advertising market.

Does Azerion own Habbo?

Yes. Azerion acquired Sulake, the Finnish maker of Habbo and Hotel Hideaway, in 2021. Both virtual worlds remain part of the group's owned-content portfolio.

  • Founded: 2014
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Company Type: Publicly Traded
  • Stock: Euronext Amsterdam: AZRN
  • Revenue: €540.6 million continuing operations (FY2025); €570.0 million including discontinued operations
  • Employees: Approximately 900

Visit Azerion Group N.V. website

View full company profile for Azerion Group N.V.

Where Is The Moneytizer Made / Based?

  • Headquarters: Paris, Île-de-France, France

The Moneytizer Categories & Tags

Ad TechHeader BiddingProgrammaticPublisher MonetizationFrance

The Moneytizer Sustainability & Ethics

The platform's ethics profile centers on standard programmatic concerns: inventory quality across its large long-tail publisher base, GDPR compliance as a French company, and the user experience of sites running its formats. Azerion group ownership brings it under the listed company's compliance framework.

Brands Owned by Azerion Group N.V.

AzerionMedia Entertainment

Azerion

Owned by Azerion Group N.V.

European digital advertising and entertainment brand combining programmatic ad technology, game distribution, and owned properties including Habbo.

ad-techdigital-advertisinggaming
View all brands owned by Azerion Group N.V.

The Moneytizer Ownership: Pros & Cons

Advantages

  • +Azerion ownership supplies enterprise-grade demand infrastructure
  • +Established self-serve position in the small-publisher segment
  • +Proven international scale across 10,000-plus sites
  • +Public-company backing provides capital and stability

Considerations

  • -Founder leadership has transitioned to Azerion-appointed management
  • -Integration priorities set by Amsterdam parent strategy
  • -Self-serve segment faces intense competition from Google and platforms
  • -No standalone financial disclosure within the listed group

Frequently Asked Questions About The Moneytizer

Sources & Further Reading

  • The Moneytizer official site:
  • Azerion acquisition coverage (mind Media):
  • The Moneytizer company record (Societe.com):
  • The Moneytizer company profile (PitchBook):
  • Azerion Group official site:

Competitors to The Moneytizer

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
FreestarFreestar
Freestar
USA
2015
Mass marketUnited statesAll Genders
MediavineMediavine
Mediavine
USA
2004
Mass marketUnited statesAll Genders
MonumetricMonumetric
Monumetric
USA
2012
Mass marketUnited statesAll Genders
Newor MediaNewor Media
Newor Media
USA
2018
Mass marketUnited statesAll Genders
PubliftPublift
Car Group
Australia
2015
Mass marketGlobalAll Genders
SnigelSnigel
Publisher Collective
Ireland
2012
Mass marketEuropeAll Genders

Learn More About Competitors

FreestarMedia Entertainment

Freestar

Owned by Publisher First, Inc. (Freestar)

Scottsdale-based ad management company providing header bidding and monetization services to digital publishers, the fastest-growing US private company of 2019.

ad-techad-managementheader-bidding
MediavineMedia Entertainment

Mediavine

Owned by Mediavine, Inc.

Independent full-service ad management company representing tens of thousands of digital publishers, founded in 2004 and headquartered in Boca Raton, Florida.

ad-techad-managementprogrammatic
MonumetricMedia Entertainment

Monumetric

Owned by Monumetric, LLC

Utah-based full-service ad management company for independent publishers, founded in 2012 as The Blogger Network.

ad-techad-managementprogrammatic
Newor MediaMedia Entertainment

Newor Media

Owned by Newor Media

Connecticut-based programmatic ad management company serving independent publishers, a Google Certified Publishing Partner owned by LTV SaaS Fund.

ad-techad-managementheader-bidding
PubliftMedia Entertainment

Publift

Owned by CAR Group Limited

Australian ad tech company helping digital publishers optimize programmatic advertising revenue, owned by CAR Group since 2023.

ad-techprogrammaticpublisher-monetization
SnigelMedia Entertainment

Snigel

Owned by Publisher Collective

Dublin-founded ad tech company whose technology powers Publisher Collective following a 2025 merger, known for header bidding and yield optimization tools.

ad-techheader-biddingprogrammatic

Competitive Analysis

Market Positioning: The Moneytizer competes with 6 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to The Moneytizer

Looking for brands with different ownership structures? These similar brands are not owned by Azerion Group N.V., giving you alternative choices that support different corporate structures.

FreestarMedia Entertainment

Freestar

Owned by Publisher First, Inc. (Freestar)

Scottsdale-based ad management company providing header bidding and monetization services to digital publishers, the fastest-growing US private company of 2019.

ad-techad-managementheader-bidding
Privately Owned

Freestar is privately owned, unlike The Moneytizer which is under a publicly traded parent company.

MediavineMedia Entertainment

Mediavine

Owned by Mediavine, Inc.

Independent full-service ad management company representing tens of thousands of digital publishers, founded in 2004 and headquartered in Boca Raton, Florida.

ad-techad-managementprogrammatic
Privately Owned

Mediavine is privately owned, unlike The Moneytizer which is under a publicly traded parent company.

MonumetricMedia Entertainment

Monumetric

Owned by Monumetric, LLC

Utah-based full-service ad management company for independent publishers, founded in 2012 as The Blogger Network.

ad-techad-managementprogrammatic
Privately Owned

Monumetric is privately owned, unlike The Moneytizer which is under a publicly traded parent company.

Newor MediaMedia Entertainment

Newor Media

Owned by Newor Media

Connecticut-based programmatic ad management company serving independent publishers, a Google Certified Publishing Partner owned by LTV SaaS Fund.

ad-techad-managementheader-bidding
Privately Owned

Newor Media is privately owned, unlike The Moneytizer which is under a publicly traded parent company.

SnigelMedia Entertainment

Snigel

Owned by Publisher Collective

Dublin-founded ad tech company whose technology powers Publisher Collective following a 2025 merger, known for header bidding and yield optimization tools.

ad-techheader-biddingprogrammatic
Privately Owned

Snigel is privately owned, unlike The Moneytizer which is under a publicly traded parent company.

AdvergicMedia Entertainment

Advergic

Owned by Advergic

Islamabad-based ad optimization company founded in 2021, the first Google Certified Channel Partner in Pakistan.

ad-techad-optimizationheader-bidding
Privately Owned

Advergic is privately owned, unlike The Moneytizer which is under a publicly traded parent company.

Azerion Group N.V. Stock Information

Jobs at Azerion Group N.V.

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Last reviewed: October 1, 2026 · Reviewed by Who Brands Editorial Team