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  1. Home
  2. Companies
  3. CAR Group Limited
CAR Group Limited logo

CAR Group Limited

ASX-listed Australian digital marketplaces company operating carsales, Encar, Trader Interactive, webmotors, and ad tech subsidiary Publift.

Company Type

public

Founded

1997

Headquarters

Melbourne, Victoria, Australia

Stock

ASX: CAR

Revenue

A$1.184 billion reported revenue (FY2025, ended June 2025)

Employees

More than 2,500

Primary Market

Global

CAR Group Limited Timeline

1997

CAR Group Limited

Founded by Greg Roebuck, Wal Pisciotta

Company Founded
2015
Publift

Publift established by Colm Dolan, Tobin Page

Founded
2023
Publift

CAR Group Limited acquired Publift

Acquired

Shop CAR Group Limited Brands

Disclosure: We may earn commission from purchases
Amazon
Publift on Amazon

About CAR Group Limited

What is CAR Group Limited?

CAR Group Limited is an ASX-listed Australian digital marketplaces company operating online vehicle marketplaces and data businesses across Australia, South Korea, the US, Latin America, and Brazil. It was known as carsales.com Ltd until 2023.

Is CAR Group publicly traded?

Yes. It trades on the Australian Securities Exchange under the ticker CAR and has been an ASX 50 constituent since 2024.

When was CAR Group founded?

The company was incorporated in June 1996 and launched the carsales.com.au service in 1997. It listed on the ASX in 2009.

Who owns CAR Group?

CAR Group is a widely held public company with no controlling shareholder. It is led by Managing Director and CEO Cameron McIntyre under chairman Patrick O'Sullivan.

What was CAR Group's revenue in FY2025?

For the year ended June 30, 2025, CAR Group reported revenue of A$1.184 billion, up 8 percent, with net profit after tax of A$275 million.

Does CAR Group own Publift?

Yes. carsales.com Ltd acquired the Sydney ad tech company Publift in April 2023, and it remains a wholly owned subsidiary operating under its own brand.

Visit official website

History of CAR Group Limited

The business began in 1997 when the carsales.com.au domain was registered by founders Greg Roebuck and Wal Pisciotta, who built Australia's first major online car classifieds site from Melbourne. The company was incorporated in June 1996 and grew through the 2000s as Australian car advertising migrated from print classifieds to online.

carsales.com Ltd listed on the Australian Securities Exchange in 2009, giving it the capital and currency for international expansion. The company took positions in overseas marketplaces, including South Korea's Encar and, over several years, the US recreational vehicle and equipment platform Trader Interactive, of which it acquired the remaining stake in 2022.

The portfolio broadened into Latin America with chileautos in Chile and webmotors in Brazil, while the RedBook data business expanded across Australia, New Zealand, and Asia. In April 2023 the group acquired Sydney ad tech company Publift, adding a publisher monetization capability distinct from its marketplace core.

In 2023 carsales.com Ltd renamed itself CAR Group Limited to reflect the multi-brand international structure. It joined the ASX 50 in 2024, exited the Australian tyres business in January 2025, and posted record FY2025 results with reported revenue up 8 percent to A$1.184 billion and a final dividend of 41.5 cents per share, 40 percent franked.

CAR Group Limited Sustainability & Ethics

CAR Group reports under Australian listed-company ESG requirements, with disclosures covering emissions, workforce, and governance. Its business model is asset-light digital marketplaces, so its direct environmental footprint is modest and centered on offices and data services. The group publishes modern slavery statements and supports automotive industry standards through its data businesses.

Awards & Recognition

CAR Group's market standing is reflected in its ASX 50 membership since 2024 and consistent analyst coverage as one of Australia's highest-quality listed internet businesses. Its carsales brand is routinely the most-visited automotive site in Australia, and the group has been recognized in Australian corporate reporting and ESG benchmarking.

Controversy, Regulation & Public Scrutiny

CAR Group operates under the normal regulatory scrutiny applied to dominant online marketplaces, including Australian competition and consumer law oversight of dealer pricing and listing practices. Its acquisitions of international marketplaces have drawn standard foreign investment and competition reviews. No major enforcement action or sustained controversy defines its record.

Brands Owned by CAR Group Limited

CAR Group Limited owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.

1 brands across 1 category
CAR Group Limited
Parent Company

CAR Group Limited

public · Founded 1997 · Melbourne, Victoria, Australia

1

brands

View all 1 brand in grid view

Stock Information

CAR Group Limited Ownership: Pros & Cons

Advantages

  • +Category-leading marketplace positions across five countries
  • +High-margin model with 56 percent proforma EBITDA margins
  • +Diversified revenue across classifieds, media, data, and ad tech
  • +Strong cash generation supporting dividends and reinvestment

Considerations

  • -Concentrated in the cyclical vehicle market
  • -Australian classifieds growth is mature, so expansion depends on international execution
  • -Exposure to local competition and regulatory scrutiny of marketplace dominance
  • -Publift and adjacent businesses are smaller contributors relative to the core

Frequently Asked Questions About CAR Group Limited

What is CAR Group Limited?

CAR Group Limited is an ASX-listed Australian digital marketplaces company operating online vehicle marketplaces and data businesses across Australia, South Korea, the US, Latin America, and Brazil. It was known as carsales.com Ltd until 2023.

Is CAR Group publicly traded?

Yes. It trades on the Australian Securities Exchange under the ticker CAR and has been an ASX 50 constituent since 2024.

When was CAR Group founded?

The company was incorporated in June 1996 and launched the carsales.com.au service in 1997. It listed on the ASX in 2009.

Who owns CAR Group?

CAR Group is a widely held public company with no controlling shareholder. It is led by Managing Director and CEO Cameron McIntyre under chairman Patrick O'Sullivan.

What was CAR Group's revenue in FY2025?

For the year ended June 30, 2025, CAR Group reported revenue of A$1.184 billion, up 8 percent, with net profit after tax of A$275 million.

Does CAR Group own Publift?

Yes. carsales.com Ltd acquired the Sydney ad tech company Publift in April 2023, and it remains a wholly owned subsidiary operating under its own brand.

Sources & Further Reading

  • CAR Group official site:
  • CAR Group FY2025 financial results:
  • CAR Group FY2025 annual report:
  • CAR Group company profile (IBISWorld):
  • Publift official site:

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Last reviewed: October 1, 2026 · Reviewed by Who Brands Editorial Team