Who Owns Publift?

Publift was founded in Sydney in 2015 by Colm Dolan and Tobin Page, both former Google employees who saw a gap between what large publishers could extract from programmatic advertising and what independent sites were capturing. The company began as an ad operations management service and progressively built proprietary technology around header bidding, yield optimization, and page performance.

The model caught on quickly with mid-size digital publishers in Australia and then abroad. By 2021 Publift reported annual revenue of A$30.9 million and ranked 60th on the Australian Financial Review's Fast 100 list of high-growth companies, following earlier recognition from Deloitte's fast-growth rankings in 2019.

In April 2023 carsales.com Ltd acquired the company, bringing it inside one of Australia's largest listed digital groups just before the parent rebranded to CAR Group Limited later that year. Under new ownership Publift pushed harder into international markets: it opened a Dublin European headquarters in March 2025 with plans for about 50 staff in engineering, sales, and customer support, announced a US market entry, and in August 2025 named Amy Jansen-Flynn, formerly of Adform and REA Group, as Managing Director succeeding Ben Morrisroe.