Who Owns Monumetric?

Monumetric was founded in 2012 as The Blogger Network by Nate Putnam and Kyle Ivins, who had spent years working inside ad networks and were dissatisfied with the reporting, performance, and opacity publishers endured. The name and the mission targeted exactly one customer: the independent blogger trying to earn a living from content.

The Blogger Network grew quickly into one of the faster-growing ad networks in the blogging space. By 2016 the founders concluded the name no longer fit: not every publisher identified as a blogger, and the word "network" had acquired a bad reputation among buyers wary of mixed-quality inventory. The company rebranded as Monumetric, repositioning itself as a full-service ad revenue partner rather than a network.

Since the rebrand Monumetric has run a tiered model built around publisher size, with managed service levels commonly organized as Propel, Ascend, Stratos, and Apollo-style programs scaling from smaller sites to high-volume publishers. A Google publisher case study profiled the company for helping more than 1,800 independent publishers build sustainable businesses on ad revenue.

Through the mid-2020s Monumetric has remained a smaller, service-heavy alternative to the largest ad managers, with data-driven optimization and white-glove support for mid-size publishers as its pitch.