Who Owns Newor Media?

Newor Media grew out of the founders' own experience running websites. Ted Mikulski, a self-taught front-end developer, built proprietary header bidding technology after years of managing monetization on his own high-traffic sites. He launched the company in 2018 with early hire Megan Rafferty, who became a partner and co-founder.

The company paired that automated header-bidding stack with relationships across major ad networks to lift publisher revenue, positioning itself against both self-managed AdSense setups and larger managed services. Growth was fast enough to place it on the Inc. 5000 list in 2022 and the Financial Times ranking of fastest-growing US companies, managing more than 350 websites with a small team.

In 2021 LTV SaaS Fund acquired the company in a transaction reported at eight figures, with annual recurring revenue in the mid-seven figures and roughly 300 customers at the time of sale. Under fund ownership the company continued operating independently. In March 2024 it earned Google Certified Publishing Partner status, a designation limited to a small number of vetted ad management firms, and it continues to serve independent and enterprise publishers from its Connecticut base.