Monumetric, LLC

What is Monumetric, LLC?

Monumetric, LLC is a private ad management company headquartered in Farmington, Utah. It provides managed monetization services to more than 1,800 independent publishers.

Who owns Monumetric?

The company is owned by co-founders Nate Putnam and Kyle Ivins. It remains independent with no corporate parent.

Is Monumetric publicly traded?

No. Monumetric is a private LLC with no stock listing.

When was Monumetric founded?

The company was founded in 2012 as The Blogger Network and rebranded to Monumetric in 2016.

Where is Monumetric headquartered?

Monumetric is headquartered in Farmington, Utah, with a European office in Oeiras, Portugal.

How does Monumetric make money?

Monumetric earns a share of the advertising revenue it manages for publishers, through tiered managed-service programs covering header bidding, ad strategy, and optimization.

The company was founded in 2012 as The Blogger Network by Nate Putnam and Kyle Ivins. Both had spent years working with ad networks and came away frustrated by the poor reporting, weak performance, and general opacity publishers faced. Their pitch was a network that favored the website owner, and it grew quickly into one of the faster-growing advertising services in the blogging space.

By 2016 the name had become a liability. Many of its customers did not think of themselves as bloggers, and the word "network" carried baggage with advertisers who associated it with mixed-quality inventory. The company rebranded as Monumetric, a name built to suggest both monumental results and metric-driven rigor, and repositioned itself as a full-service ad revenue partner rather than a network.

Post-rebrand, Monumetric organized its offering into tiered programs scaling from smaller sites up to high-volume publishers, letting customers grow without switching providers. A Google publisher case study featured the company's work supporting more than 1,800 independent publishers.

Through the mid-2020s the company has stayed deliberately small relative to market leaders, operating from Farmington, Utah with a satellite office in Portugal and a distributed team across several countries. Its public posture emphasizes partnership language, positioning itself as a revenue partner rather than a vendor.

The company's stated mission is keeping independent publishers financially sustainable, framing its commercial interest around the viability of independent content online. Its compliance posture follows standard industry frameworks for privacy and inventory quality across its managed network.

Monumetric's recognition is primarily commercial and reputational: a featured Google publisher case study and recurring placement on ad network and publisher-tools rankings compiled by industry outlets. It has not built a large independent awards profile.

No major regulatory action or defining controversy attaches to Monumetric. Publisher-facing reviews occasionally debate the standard trade-offs of managed monetization, including revenue share levels and ad density, within the ordinary range for the category.