
WEBTOON Entertainment Inc.
Nasdaq-listed digital comics company majority owned by Korea's NAVER, operating WEBTOON, LINE Manga, Naver Webtoon, and Wattpad.
Company Type
public
Founded
2014
Headquarters
Los Angeles, California, USA
Stock
Nasdaq: WBTN
Revenue
Approximately $1.4 billion (FY2025)
Employees
Approximately 2,500
Primary Market
Global
WEBTOON Entertainment Inc. Timeline
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What does WEBTOON Entertainment own?
WEBTOON Entertainment owns the WEBTOON platform, LINE Manga in Japan, Naver Webtoon in Korea, the Wattpad storytelling platform, and WEBTOON Productions for animation and adaptations. It operates one of the largest digital comics ecosystems in the world.
Is WEBTOON Entertainment publicly traded?
Yes. The company trades on the Nasdaq under ticker WBTN following its June 2024 IPO. NAVER Corporation retains approximately 71 percent ownership, making WEBTOON a majority-controlled subsidiary rather than a fully independent public company.
Who founded WEBTOON Entertainment?
Junkoo Kim founded the webtoon operation inside NAVER in 2014, launching LINE Webtoon and developing the vertical-scroll digital comics format. He remains CEO of the company.
Where is WEBTOON Entertainment headquartered?
The company is headquartered in Los Angeles, California, reflecting its largest market. It operates significant offices in Seoul and Tokyo, and Wattpad adds a Toronto presence.
How many monthly users does WEBTOON have?
The WEBTOON Entertainment ecosystem serves approximately 160 million monthly active users across its four platforms as of fiscal 2025, according to company reporting.
Who owns WEBTOON Entertainment?
NAVER Corporation owns approximately 71 percent of WEBTOON Entertainment following the 2024 IPO. The remaining shares trade publicly on Nasdaq among institutional and retail investors.
History of WEBTOON Entertainment Inc.
Junkoo Kim launched the webtoon concept inside NAVER in 2014 with LINE Webtoon, digitizing Korean vertical-scroll comics for smartphones and pioneering a model where creators upload original series and readers unlock episodes through micropayments. The format spread rapidly from Korea to Japan, Southeast Asia, and North America.
The corporate structure consolidated in 2017 when NAVER organized its global webtoon operations under a single entity, eventually headquartered in Los Angeles to reflect its largest growth market. Acquisitions built the platform portfolio: Wattpad came from NAVER in June 2023 for approximately $608 million in a related-party transfer that moved the Toronto-based serialized fiction platform into the webtoon ecosystem.
The June 2024 IPO listed WEBTOON on Nasdaq under ticker WBTN, pricing at $21 per share and raising roughly $315 million. NAVER retained majority control through the listing, which valued the company near $2.7 billion. Revenue has grown steadily since, reaching approximately $1.4 billion in fiscal 2025 on a model combining paid content, advertising, and IP business including screen adaptations.
WEBTOON Entertainment Inc. Sustainability & Ethics
As a digital platform company, WEBTOON's environmental footprint is limited to data centers and offices. Its sustainability posture is not a material evaluative factor, and it holds no major independent ESG certifications.
The ethically significant dimension is creator economics and content governance. The platform's revenue-sharing model determines creator livelihoods at scale, and content moderation across millions of uploads involves copyright enforcement, age-appropriate systems, and decisions about adaptation rights that generate periodic disputes with creators over ownership and compensation.
NAVER's majority control means the platform's governance ultimately connects to the Korean internet conglomerate's broader accountability structures, including its disclosure obligations in Seoul.
Controversy, Regulation & Public Scrutiny
WEBTOON's public controversies are modest relative to its scale. The platform has faced disputes with creators over revenue shares, contract terms, and adaptation rights, issues common to creator-economy businesses. Korean regulators have examined the webtoon industry's platform practices as part of broader scrutiny of NAVER's market position.
The 2021 Naver Webtoon hack, which compromised some user data, drew regulatory attention in Korea. The company's Wattpad acquisition from NAVER was a related-party transaction that raised valuation questions at the time, though the deal closed without regulatory intervention.
No major legal, antitrust, or financial controversies attach to the listed entity.
Brands Owned by WEBTOON Entertainment Inc.
WEBTOON Entertainment Inc. owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.
WEBTOON Entertainment Inc.
public · Founded 2014 · Los Angeles, California, USA
1
brands
Stock Information
WEBTOON Entertainment Inc. Ownership: Pros & Cons
Advantages
- +NAVER's majority ownership provides capital access and strategic backing from a major platform
- +Market leadership in the webtoon format with a self-reinforcing adaptation pipeline
- +Multi-platform portfolio addresses different content formats and regional markets
- +Creator ecosystem of 3 million generates constant new IP supply
- +Adaptation successes demonstrate a high-margin growth lever beyond micropayments
Considerations
- -Majority control by NAVER limits independent strategic freedom
- -Near break-even profitability means investment phases consume cash
- -Adaptation pipeline depends on relationships with streaming platforms that control their own IP strategies
- -Regional market concentration in Korea and Japan leaves North American expansion unproven
- -Creator compensation and rights disputes are structural to the platform model
Frequently Asked Questions About WEBTOON Entertainment Inc.
What does WEBTOON Entertainment own?
WEBTOON Entertainment owns the WEBTOON platform, LINE Manga in Japan, Naver Webtoon in Korea, the Wattpad storytelling platform, and WEBTOON Productions for animation and adaptations. It operates one of the largest digital comics ecosystems in the world.
Is WEBTOON Entertainment publicly traded?
Yes. The company trades on the Nasdaq under ticker WBTN following its June 2024 IPO. NAVER Corporation retains approximately 71 percent ownership, making WEBTOON a majority-controlled subsidiary rather than a fully independent public company.
Who founded WEBTOON Entertainment?
Junkoo Kim founded the webtoon operation inside NAVER in 2014, launching LINE Webtoon and developing the vertical-scroll digital comics format. He remains CEO of the company.
Where is WEBTOON Entertainment headquartered?
The company is headquartered in Los Angeles, California, reflecting its largest market. It operates significant offices in Seoul and Tokyo, and Wattpad adds a Toronto presence.
How many monthly users does WEBTOON have?
The WEBTOON Entertainment ecosystem serves approximately 160 million monthly active users across its four platforms as of fiscal 2025, according to company reporting.
Who owns WEBTOON Entertainment?
NAVER Corporation owns approximately 71 percent of WEBTOON Entertainment following the 2024 IPO. The remaining shares trade publicly on Nasdaq among institutional and retail investors.





