
Aussie Grill is a fast-casual restaurant concept owned by Bloomin' Brands Inc. (NASDAQ: BLMN), headquartered in Tampa, Florida. Inspired by Outback Steakhouse, the brand was founded in 2019 with its first location in Saudi Arabia. Aussie Grill operates as a small-format concept with a compact footprint suitable for food courts and small locations. Bloomin' Brands reported FY2025 revenue of approximately $4.0 billion across its four brand portfolio.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Aussie Grill | Bloomin' Brands Inc. | Wholly owned |
Aussie Grill by Outback was launched by Bloomin' Brands in 2019 as a fast-casual dining concept inspired by the bold flavors of Outback Steakhouse. The first location opened in Saudi Arabia in 2019, targeting international markets with a compact footprint designed for food courts and small locations.
The concept was developed to reduce operational complexity compared to full-service restaurants. The small-format design features an open kitchen where customers can see their food being freshly prepared, making it suitable for food courts, small locations, and high-traffic areas. The menu features sandwiches, burgers, large plates, and salads prepared fresh to order, with a focus on bold, adventurous flavors.
Aussie Grill expanded rapidly to international markets following its debut. The brand also expanded to Florida, including locations in the Tampa Bay area. A notable marketing achievement was winning the Best Sandwich in Tampa Bay Award in 2021. The brand also established a presence at Raymond James Stadium with a concession stand and a food truck for mobile marketing.
In February 2024, Bloomin' Brands closed 41 underperforming locations across its portfolio, including some Aussie Grill locations. The closures were part of a broader portfolio review, with CEO David Deno noting that the majority of closed restaurants were older assets with leases from the 1990s and early 2000s.
Under CEO Mike Spanos, who took over in 2025, Bloomin' Brands has focused its turnaround strategy primarily on Outback Steakhouse, which represents the largest portion of the company's restaurant portfolio. Aussie Grill continues to operate as part of the portfolio, with international franchise opportunities available through Bloomin' Brands' franchise program.
What does Bloomin' Brands own?
Bloomin' Brands owns and operates four restaurant concepts: Outback Steakhouse (700+ locations), Bonefish Grill (~180 locations), Carrabba's Italian Grill (~170 locations), and Fleming's Prime Steakhouse and Wine Bar (~65 locations). The company operates over 1,450 restaurants in 46 US states, Guam, and approximately 12 countries. The majority of locations are company-operated, with franchising used primarily for international markets.
Is Bloomin' Brands publicly traded?
Yes. Bloomin' Brands Inc. trades on NASDAQ under the ticker symbol BLMN. The company went public in 2012 in an IPO that raised approximately $176 million at $11 per share. Bloomin' Brands is a component of the Russell 2000 Index. The company has no parent company and no controlling shareholder.
Who founded Bloomin' Brands?
Bloomin' Brands was founded in 1988 by Chris Sullivan, Bob Basham, Tim Gannon, and Trudy Cooper, who opened the first Outback Steakhouse in Tampa, Florida. The founders built the company through organic growth and strategic acquisitions, including Carrabba's Italian Grill (partnership formed 1993), Bonefish Grill (acquired 2001), and Fleming's Prime Steakhouse (acquired 2002).
Where is Bloomin' Brands headquartered?
Bloomin' Brands is headquartered in Tampa, Florida. The corporate headquarters houses executive leadership, finance, legal, supply chain, and shared service functions supporting the global restaurant network. Tampa has been the company's headquarters since its founding in 1988.
How many brands does Bloomin' Brands own?
Bloomin' Brands operates four restaurant brands: Outback Steakhouse, Bonefish Grill, Carrabba's Italian Grill, and Fleming's Prime Steakhouse and Wine Bar. The company previously operated Roy's restaurant chain, which was sold in 2017.
Who owns Bloomin' Brands?
Bloomin' Brands has no parent company and no controlling shareholder. The company is publicly traded on NASDAQ under BLMN and is owned by institutional investors including BlackRock, Vanguard Group, and Dimensional Fund Advisors, each holding single-digit percentage stakes. The founders retain small equity positions but are not involved in day-to-day management.
What is Bloomin' Brands' turnaround strategy?
In November 2025, Bloomin' Brands announced a turnaround strategy under CEO Mike Spanos focusing on three pillars: operational excellence at Outback Steakhouse, menu simplification across all brands, and technology investment including digital ordering and loyalty programmes. The company suspended its quarterly dividend of $0.24 per share to reallocate approximately $50 million annually toward strategic initiatives and debt reduction. Q3 2025 results showed early success, with all four brands achieving positive comparable sales growth.
What is Bloomin' Brands' revenue?
For FY2025, Bloomin' Brands' total revenue was approximately $4.0 billion, down from approximately $4.3 billion in FY2024. Q3 2025 revenue was $928.8 million, with an adjusted diluted loss of $0.03 per share. The company does not provide forward revenue guidance but has indicated that the turnaround strategy is expected to stabilise sales and improve margins over time.
Aussie Grill operates under Bloomin' Brands' sustainability framework. Bloomin' Brands has committed to reducing its environmental footprint through sustainable operations, energy-efficient facilities, and waste reduction programs. Restaurant locations implement LED lighting, energy-efficient kitchen equipment, and recycling programs.
Bloomin' Brands maintains responsible sourcing practices for ingredients, including sustainable seafood sourcing and animal welfare standards. The company works with suppliers who meet environmental and quality standards across its portfolio of brands.
No Leaping Bunny, PETA, Vegan Society, or B Corp certification applies to Aussie Grill or Bloomin' Brands.
Aussie Grill won the Best Sandwich in Tampa Bay Award in 2021, recognized for the quality of its sandwich offerings. The brand's marketing campaigns, including its presence at Raymond James Stadium and its food truck, generated attention in the Tampa Bay market during its expansion phase.
Aussie Grill's brand development was supported by Roger West, a marketing agency that helped redesign the brand's website, create email marketing campaigns, and generate awareness for new location openings. The brand's distinctive identity, featuring evocative imagery and distinctive colors, was developed to stand out in the competitive fast-casual market.
February 2024 Restaurant Closures: Bloomin' Brands closed 41 underperforming locations across its portfolio in February 2024, including some Aussie Grill locations. CEO David Deno stated that the majority of closed restaurants were older assets with leases from the 1990s and early 2000s. The closures affected employees and reflected the competitive pressures facing casual dining chains.
Turnaround Strategy Impact: In November 2025, CEO Mike Spanos announced a turnaround strategy focused on Outback Steakhouse as the priority brand. The strategy includes menu simplification and targeted investments in core brands. This focus on Outback Steakhouse raises questions about the level of investment and attention that Aussie Grill will receive within the portfolio.
Dividend Suspension: Bloomin' Brands suspended its dividend as part of the November 2025 turnaround strategy, reallocating free cash flow to business investments and debt reduction. This decision affected shareholders and reflected the financial pressures facing the company.
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| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Jersey Mikes Franchise Systems | USA | 1956 | Mass market | United states | All Genders | |
| Yum Brands | USA | 2021 | Mass market | United states | All-ages | |
| Restaurant Brands International | USA | 1953 | Mass market | Global | All-ages | |
| Del Taco Inc | United States | 1964 | Mass market | United states | All Genders | |
| Freddys Frozen Custard Steakburgers Inc | USA | 2002 | Mass market | United states | All-ages | |
| Yum Brands | United States | 1969 | Mass market | United states | All Genders |
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Market Positioning: Aussie Grill competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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