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  1. Home
  2. Brands
  3. Food Service & Restaurants
  4. Aussie Grill
Aussie Grill logo
Food Service & Restaurants

Who Owns Aussie Grill?

Aussie Grill is a fast-casual restaurant concept owned by Bloomin' Brands Inc. (NASDAQ: BLMN), headquartered in Tampa, Florida. Inspired by Outback Steakhouse, the brand was founded in 2019 with its first location in Saudi Arabia. Aussie Grill operates as a small-format concept with a compact footprint suitable for food courts and small locations. Bloomin' Brands reported FY2025 revenue of approximately $4.0 billion across its four brand portfolio.

Parent Company

Bloomin' Brands Inc.

Founded

2019

Status

Publicly Traded

Headquarters

Tampa, Florida, USA

Aussie Grill Timeline

1988
Bloomin' Brands Inc.

Parent company established in Tampa, Florida, USA

Company Founded
2019

Aussie Grill

Founded by Bloomin' Brands (internal development)

Founded
mid rangemass marketGlobalall-agessustainable sourcingwaste reductionenergy efficiencylocal procurementOfficial Website

Who Owns Aussie Grill?

  • Parent Company: Bloomin' Brands Inc.
  • Ownership Type: Wholly owned
  • Company Type: Publicly Traded
  • Stock Ticker: NASDAQ: BLMN
BrandParent CompanyOwnership Type
Aussie GrillBloomin' Brands Inc.Wholly owned

History of Aussie Grill

  • Founded: 2019
  • Founders: Bloomin' Brands (internal development)

Aussie Grill by Outback was launched by Bloomin' Brands in 2019 as a fast-casual dining concept inspired by the bold flavors of Outback Steakhouse. The first location opened in Saudi Arabia in 2019, targeting international markets with a compact footprint designed for food courts and small locations.

The concept was developed to reduce operational complexity compared to full-service restaurants. The small-format design features an open kitchen where customers can see their food being freshly prepared, making it suitable for food courts, small locations, and high-traffic areas. The menu features sandwiches, burgers, large plates, and salads prepared fresh to order, with a focus on bold, adventurous flavors.

Aussie Grill expanded rapidly to international markets following its debut. The brand also expanded to Florida, including locations in the Tampa Bay area. A notable marketing achievement was winning the Best Sandwich in Tampa Bay Award in 2021. The brand also established a presence at Raymond James Stadium with a concession stand and a food truck for mobile marketing.

In February 2024, Bloomin' Brands closed 41 underperforming locations across its portfolio, including some Aussie Grill locations. The closures were part of a broader portfolio review, with CEO David Deno noting that the majority of closed restaurants were older assets with leases from the 1990s and early 2000s.

Under CEO Mike Spanos, who took over in 2025, Bloomin' Brands has focused its turnaround strategy primarily on Outback Steakhouse, which represents the largest portion of the company's restaurant portfolio. Aussie Grill continues to operate as part of the portfolio, with international franchise opportunities available through Bloomin' Brands' franchise program.

About Bloomin' Brands Inc.

What does Bloomin' Brands own?
Bloomin' Brands owns and operates four restaurant concepts: Outback Steakhouse (700+ locations), Bonefish Grill (~180 locations), Carrabba's Italian Grill (~170 locations), and Fleming's Prime Steakhouse and Wine Bar (~65 locations). The company operates over 1,450 restaurants in 46 US states, Guam, and approximately 12 countries. The majority of locations are company-operated, with franchising used primarily for international markets.

Is Bloomin' Brands publicly traded?
Yes. Bloomin' Brands Inc. trades on NASDAQ under the ticker symbol BLMN. The company went public in 2012 in an IPO that raised approximately $176 million at $11 per share. Bloomin' Brands is a component of the Russell 2000 Index. The company has no parent company and no controlling shareholder.

Who founded Bloomin' Brands?
Bloomin' Brands was founded in 1988 by Chris Sullivan, Bob Basham, Tim Gannon, and Trudy Cooper, who opened the first Outback Steakhouse in Tampa, Florida. The founders built the company through organic growth and strategic acquisitions, including Carrabba's Italian Grill (partnership formed 1993), Bonefish Grill (acquired 2001), and Fleming's Prime Steakhouse (acquired 2002).

Where is Bloomin' Brands headquartered?
Bloomin' Brands is headquartered in Tampa, Florida. The corporate headquarters houses executive leadership, finance, legal, supply chain, and shared service functions supporting the global restaurant network. Tampa has been the company's headquarters since its founding in 1988.

How many brands does Bloomin' Brands own?
Bloomin' Brands operates four restaurant brands: Outback Steakhouse, Bonefish Grill, Carrabba's Italian Grill, and Fleming's Prime Steakhouse and Wine Bar. The company previously operated Roy's restaurant chain, which was sold in 2017.

Who owns Bloomin' Brands?
Bloomin' Brands has no parent company and no controlling shareholder. The company is publicly traded on NASDAQ under BLMN and is owned by institutional investors including BlackRock, Vanguard Group, and Dimensional Fund Advisors, each holding single-digit percentage stakes. The founders retain small equity positions but are not involved in day-to-day management.

What is Bloomin' Brands' turnaround strategy?
In November 2025, Bloomin' Brands announced a turnaround strategy under CEO Mike Spanos focusing on three pillars: operational excellence at Outback Steakhouse, menu simplification across all brands, and technology investment including digital ordering and loyalty programmes. The company suspended its quarterly dividend of $0.24 per share to reallocate approximately $50 million annually toward strategic initiatives and debt reduction. Q3 2025 results showed early success, with all four brands achieving positive comparable sales growth.

What is Bloomin' Brands' revenue?
For FY2025, Bloomin' Brands' total revenue was approximately $4.0 billion, down from approximately $4.3 billion in FY2024. Q3 2025 revenue was $928.8 million, with an adjusted diluted loss of $0.03 per share. The company does not provide forward revenue guidance but has indicated that the turnaround strategy is expected to stabilise sales and improve margins over time.

  • Founded: 1988
  • Headquarters: Tampa, Florida, USA
  • Company Type: Publicly Traded
  • Stock: NASDAQ: BLMN
  • Revenue: ~$4.0 billion (FY2025 estimated)
  • Employees: ~90,000

Visit Bloomin' Brands Inc. website

View full company profile for Bloomin' Brands Inc.

Where Is Aussie Grill Made / Based?

  • Headquarters: Tampa, Florida, USA
  • Manufacturing / Operations: United States, International franchise markets

Aussie Grill Categories & Tags

Fast CasualAustralian InspiredBar GrillQuick ServiceBloomin BrandsAmerican Brand

Aussie Grill Sustainability & Ethics

Aussie Grill operates under Bloomin' Brands' sustainability framework. Bloomin' Brands has committed to reducing its environmental footprint through sustainable operations, energy-efficient facilities, and waste reduction programs. Restaurant locations implement LED lighting, energy-efficient kitchen equipment, and recycling programs.

Bloomin' Brands maintains responsible sourcing practices for ingredients, including sustainable seafood sourcing and animal welfare standards. The company works with suppliers who meet environmental and quality standards across its portfolio of brands.

No Leaping Bunny, PETA, Vegan Society, or B Corp certification applies to Aussie Grill or Bloomin' Brands.

Awards & Recognition

Aussie Grill won the Best Sandwich in Tampa Bay Award in 2021, recognized for the quality of its sandwich offerings. The brand's marketing campaigns, including its presence at Raymond James Stadium and its food truck, generated attention in the Tampa Bay market during its expansion phase.

Aussie Grill's brand development was supported by Roger West, a marketing agency that helped redesign the brand's website, create email marketing campaigns, and generate awareness for new location openings. The brand's distinctive identity, featuring evocative imagery and distinctive colors, was developed to stand out in the competitive fast-casual market.

Aussie Grill Recalls & Controversies

February 2024 Restaurant Closures: Bloomin' Brands closed 41 underperforming locations across its portfolio in February 2024, including some Aussie Grill locations. CEO David Deno stated that the majority of closed restaurants were older assets with leases from the 1990s and early 2000s. The closures affected employees and reflected the competitive pressures facing casual dining chains.

Turnaround Strategy Impact: In November 2025, CEO Mike Spanos announced a turnaround strategy focused on Outback Steakhouse as the priority brand. The strategy includes menu simplification and targeted investments in core brands. This focus on Outback Steakhouse raises questions about the level of investment and attention that Aussie Grill will receive within the portfolio.

Dividend Suspension: Bloomin' Brands suspended its dividend as part of the November 2025 turnaround strategy, reallocating free cash flow to business investments and debt reduction. This decision affected shareholders and reflected the financial pressures facing the company.

Brands Owned by Bloomin' Brands Inc.

Bonefish GrillFood Service Restaurants

Bonefish Grill

Owned by Bloomin' Brands Inc.

American casual dining seafood restaurant chain owned by Bloomin' Brands Inc. (NASDAQ: BLMN), known for Bang Bang Shrimp and wood-grilled fish across 158 locations in the United States.

seafoodcasual-diningrestaurant-chain
Carrabba's Italian GrillFood Service Restaurants

Carrabba's Italian Grill

Owned by Bloomin' Brands Inc.

American casual dining restaurant chain specializing in Italian-American cuisine, owned by Bloomin' Brands. Over 200 U.S. locations. Carrabba's posted the strongest comparable sales growth of any Bloomin' Brands chain in 2025.

italian-restaurantcasual-diningbloomin-brands
Fleming's Prime Steakhouse and Wine BarFood Service Restaurants

Fleming's Prime Steakhouse and Wine Bar

Owned by Bloomin' Brands Inc.

Upscale American steakhouse chain known for prime beef and extensive wine selection, owned by Bloomin' Brands.

steakhousefine-diningrestaurant-chain
Outback SteakhouseFood Service Restaurants

Outback Steakhouse

Owned by Bloomin' Brands Inc.

American casual dining steakhouse chain with Australian theme, owned by Bloomin' Brands Inc.

steakhousecasual-diningaustralian-theme
View all brands owned by Bloomin' Brands Inc.

Frequently Asked Questions About Aussie Grill

Sources & Further Reading

  • [Bloomin' Brands Official Website](
  • [Bloomin' Brands Investor Relations](
  • [Bloomin' Brands Q2 2026 Financial Results](
  • [Bloomin' Brands Q1 2026 Financial Results](
  • [Bloomin' Brands Q4 2025 Financial Results](
  • [Bloomin' Brands SEC Filing (10-K, December 2025)](
  • [Aussie Grill Franchise Information](
  • [Aussie Grill by Outback - IFA Profile](
  • [Roger West: Aussie Grill Brand Development Case Study](
  • [Wikidata: Bloomin' Brands](

Competitors to Aussie Grill

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
Jersey Mike'sJersey Mike's
Jersey Mikes Franchise Systems
USA
1956
Mass marketUnited statesAll Genders
The Habit ExpressThe Habit Express
Yum Brands
USA
2021
Mass marketUnited statesAll-ages
Burger KingBurger King
Restaurant Brands International
USA
1953
Mass marketGlobalAll-ages
Del TacoDel Taco
Del Taco Inc
United States
1964
Mass marketUnited statesAll Genders
Freddy's Frozen Custard & SteakburgersFreddy's Frozen Custard & Steakburgers
Freddys Frozen Custard Steakburgers Inc
USA
2002
Mass marketUnited statesAll-ages
Habit Burger & GrillHabit Burger & Grill
Yum Brands
United States
1969
Mass marketUnited statesAll Genders

Learn More About Competitors

Jersey Mike'sFood Service Restaurants

Jersey Mike's

Owned by Jersey Mike's Franchise Systems, Inc.

American submarine sandwich restaurant chain founded in 1956, known for fresh ingredients and customizable sandwiches.

submarine-sandwichesquick-servicesandwiches
The Habit ExpressFood Service Restaurants

The Habit Express

Owned by Yum! Brands, Inc.

Quick-service restaurant concept developed by Yum! Brands as a streamlined version of The Habit Burger & Grill, offering chargrilled burgers in a smaller footprint format.

burgersfast-casualquick-service
Burger KingFood Service Restaurants

Burger King

Owned by Restaurant Brands International Inc.

American fast food restaurant chain specializing in flame-grilled hamburgers, owned by Restaurant Brands International.

hamburgersfast-foodflame-grilled
Del TacoFood Service Restaurants

Del Taco

Owned by Del Taco, Inc.

American quick-service restaurant chain specializing in Mexican-inspired cuisine. Founded in 1964. Owned by Yadav Enterprises since December 2025.

mexican-foodquick-servicetacos
Freddy's Frozen Custard & SteakburgersFood Service Restaurants

Freddy's Frozen Custard & Steakburgers

Owned by Freddy's Frozen Custard & Steakburgers, Inc.

American casual dining restaurant chain specializing in frozen custard, steakburgers, and hot dogs.

frozen-custardsteakburgerscasual-dining
Habit Burger & GrillFood Service Restaurants

Habit Burger & Grill

Owned by Yum! Brands, Inc.

Fast casual restaurant chain specializing in chargrilled burgers, founded in 1969 in Santa Barbara, California and owned by Yum! Brands.

burgersfast-casualchargrilled

Competitive Analysis

Market Positioning: Aussie Grill competes with 6 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Aussie Grill

Looking for brands with different ownership structures? These similar brands are not owned by Bloomin' Brands Inc., giving you alternative choices that support different corporate structures.

Freddy's Frozen Custard & SteakburgersFood Service Restaurants

Freddy's Frozen Custard & Steakburgers

Owned by Freddy's Frozen Custard & Steakburgers, Inc.

American casual dining restaurant chain specializing in frozen custard, steakburgers, and hot dogs.

frozen-custardsteakburgerscasual-dining
Privately Owned

Freddy's Frozen Custard & Steakburgers is privately owned, unlike Aussie Grill which is under a publicly traded parent company.

HootersFood Service Restaurants

Hooters

Owned by Hooters of America, LLC

American casual dining restaurant chain known for chicken wings, seafood, and casual atmosphere. Reacquired by original founding group in October 2025 following Chapter 11 bankruptcy.

casual-diningchicken-wingsseafood
Privately Owned

Hooters is privately owned, unlike Aussie Grill which is under a publicly traded parent company.

Red LobsterFood Service Restaurants

Red Lobster

Owned by RL Investor Holdings LLC

American casual seafood dining chain founded in 1968, now owned by RL Investor Holdings after emerging from Chapter 11 bankruptcy in September 2024.

seafoodcasual-diningcheddar-bay-biscuits
Privately Owned

Red Lobster is privately owned, unlike Aussie Grill which is under a publicly traded parent company.

TGI Friday'sFood Service Restaurants

TGI Friday's

Owned by TGI Friday's, Inc.

American casual dining restaurant chain known for its lively atmosphere, American cuisine, and bar offerings.

casual-diningamerican-cuisinebar-restaurant
Privately Owned

TGI Friday's is privately owned, unlike Aussie Grill which is under a publicly traded parent company.

Del TacoFood Service Restaurants

Del Taco

Owned by Del Taco, Inc.

American quick-service restaurant chain specializing in Mexican-inspired cuisine. Founded in 1964. Owned by Yadav Enterprises since December 2025.

mexican-foodquick-servicetacos
Privately Owned

Del Taco is privately owned, unlike Aussie Grill which is under a publicly traded parent company.

Nando'sFood Service Restaurants

Nando's

Owned by Nando's Group Holdings Limited

International peri-peri chicken restaurant chain founded in Johannesburg in 1987, privately owned by the Enthoven family.

peri-perigrilled-chickenrestaurant-chain
Privately Owned

Nando's is privately owned, unlike Aussie Grill which is under a publicly traded parent company.

Bloomin' Brands Inc. Stock Information

Jobs at Bloomin' Brands Inc.

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Last reviewed: August 1, 2026 · Reviewed by Who Brands Editorial Team