Who Owns The Habit Express?

The Habit Express was developed in 2021 by Yum! Brands as a strategic concept to expand The Habit Burger & Grill brand into the quick-service segment. The concept was created to offer customers a faster, more streamlined dining experience while maintaining The Habit's commitment to quality chargrilled burgers and fresh ingredients.

The Habit Express features a simplified menu focused on The Habit's signature items, designed for efficient counter service and quick preparation. The concept targets high-traffic locations and areas where customers seek faster service without compromising on quality. The Habit Express locations typically feature a smaller footprint than traditional Habit Burger & Grill restaurants, allowing for greater flexibility in site selection.

Since its launch, The Habit Express has expanded to multiple locations across the United States, establishing itself as a complementary concept to The Habit Burger & Grill brand. The dual-concept strategy allows Yum! Brands to serve different customer needs and market segments while leveraging shared supply chains and operational expertise.