
Freddy's Frozen Custard & Steakburgers is owned by Rhône Group, a private equity firm that acquired the restaurant chain in September 2025 for approximately $700 million in enterprise value. The company was founded in 2002 by Bill Simon, Randy Simon, and Scott Redler in Wichita, Kansas, and is named after Frederick L. "Freddy" Simon, a World War II veteran. Freddy's operates over 560 locations across 37 states and is headquartered in Wichita, Kansas.
Parent Company
Founded
2002
Status
Private
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Freddy's Frozen Custard & Steakburgers | Freddy's Frozen Custard & Steakburgers, Inc. | Wholly owned |
Freddy's Frozen Custard & Steakburgers was founded in 2002 by brothers Bill and Randy Simon and restaurateur Scott Redler in Wichita, Kansas. The brand was named after Bill and Randy's father, Frederick L. "Freddy" Simon, a World War II veteran who received a Purple Heart and Bronze Star. The original restaurant focused on premium frozen custard, steakburgers made with fresh beef, and Vienna Beef hot dogs.
The first Freddy's location opened in Wichita and quickly gained popularity for its quality offerings and unique menu combination. The restaurant's concept combined fast-casual service with premium ingredients, positioning itself between traditional fast food and sit-down casual dining. The frozen custard, made fresh throughout the day, became a signature item that differentiated Freddy's from competitors.
Throughout the 2000s and 2010s, Freddy's expanded beyond its original Kansas location through a franchise system. The company grew steadily through franchise partnerships, maintaining quality standards across locations. Freddy's expanded primarily in the Midwest before extending to other regions. The franchise model allowed rapid expansion while keeping capital requirements manageable for the parent company.
By 2021, Freddy's had grown to approximately 400 locations, attracting the attention of Thompson Street Capital Partners, which acquired the company from the founding families for an undisclosed amount. Under Thompson Street ownership, Freddy's accelerated its expansion, opening a record 62 new locations in 2023.
In September 2025, Rhône Group acquired Freddy's from Thompson Street Capital Partners for approximately $700 million in enterprise value. At the time of the acquisition, Freddy's operated over 560 locations across 37 states. The company has announced plans for continued domestic expansion and potential international expansion into Canada.
Who owns Freddy's Frozen Custard & Steakburgers?
Freddy's is privately held by Rhone Group, a global private equity firm that acquired the chain in September 2025 for approximately $650 million. Rhone acquired Freddy's from Thompson Street Capital Partners, which had owned it since 2021. The founding Schimpf and Simon families remain involved with the brand. The company is not publicly traded.
Who founded Freddy's?
Freddy's was founded in 2002 by Scott Schimpf, Bill Simon, and Randy Simon in Wichita, Kansas. The restaurant was named after Scott Schimpf's father, Fred Schimpf, a World War II veteran who inspired the brand's retro Americana aesthetic and values.
How many Freddy's locations are there?
Freddy's operates 580 locations across 36 states as of the end of 2025. Of these, 542 are franchised and 38 are company-owned. The company expects to open approximately 60 locations in 2026, likely surpassing 600 total restaurants.
What makes Freddy's different from other burger chains?
Freddy's differentiates itself through its frozen custard, which is a richer and denser version of ice cream churned fresh throughout the day. The company also offers steakburgers made with fresh, never-frozen beef, and all-beef hot dogs. The combination of premium frozen custard and steakburgers in a fast-casual setting is relatively unique in the restaurant industry.
Is Freddy's publicly traded?
No, Freddy's is privately held by Rhone Group. The company is not publicly traded and does not file financial reports with the SEC.
What is Freddy's average unit volume?
Freddy's average unit volume is approximately $1.9 million for standalone drive-thru franchised restaurants. End-cap units with drive-thrus average approximately $1.8 million, while in-line units average approximately $1.4 million.
Where is Freddy's expanding?
Freddy's is prioritizing growth in the Northeast, Rust Belt, Midwest, Pacific Northwest, Northern California, and Florida. In 2025, the company signed 22 multi-unit development agreements for 118 new restaurants across the U.S. and Canada. Key expansion markets include Ohio, Nashville, North Carolina's coastal counties, Pennsylvania, and New Jersey.
How much does it cost to open a Freddy's franchise?
The initial investment for a Freddy's franchise varies by format. An in-line restaurant can be developed for approximately $854,834, while a standalone restaurant requires an investment of over $1.5 million. The company has expanded its real estate focus to include endcap and in-line locations to provide franchisees with greater flexibility and lower initial investment costs.
Freddy's Frozen Custard & Steakburgers operates with a focus on responsible sourcing, food quality, and community engagement. As a growing franchise chain with over 560 locations, Freddy's has implemented practices that balance business growth with operational responsibility.
Freddy's emphasizes high-quality ingredients across its supply chain. The company sources Vienna Beef hot dogs from established suppliers, uses fresh beef for steakburgers, and maintains standards for frozen custard ingredients. These practices ensure product quality while supporting suppliers who meet food safety standards.
Freddy's maintains community connections through local franchise ownership and community involvement initiatives. The company supports local communities through charitable giving, school partnerships, and community event sponsorships. Each restaurant operates as part of its local community, with franchise owners often being local residents.
Freddy's restaurants implement waste reduction programs including food waste minimization and recycling initiatives where feasible. The company's focus on cooked-to-order food helps reduce food waste compared to traditional fast-food models with pre-prepared items that may go unsold. Freddy's locations incorporate energy-efficient equipment to reduce operational costs and environmental impact.
The sustainabilityFlags frontmatter field is empty because no independently verified certifications from the allowed list have been confirmed for the brand. Freddy's sustainability and ethical practices are self-reported and not verified by independent third-party organizations.
Freddy's Frozen Custard & Steakburgers has received recognition throughout its growth trajectory for business performance, franchise success, menu innovation, and market leadership in the fast-casual restaurant segment. The brand's consistent expansion and customer loyalty have earned acknowledgment from industry publications and business organizations.
Franchise Growth Recognition: Freddy's has been recognized in franchise industry publications for its rapid and sustained growth. The company opened a record 62 new locations in 2023, bringing its total to over 560 locations by 2025. This growth trajectory has been acknowledged as exceptional in the competitive fast-casual restaurant market.
Fast-Casual Industry Leadership: Freddy's has been cited as a leader in the fast-casual restaurant segment, particularly for its successful combination of premium ingredients with fast service. The brand's ability to maintain quality while scaling operations has been recognized as a significant achievement in restaurant industry analysis.
Menu Innovation Recognition: Freddy's consistent menu focused on steakburgers, Vienna Beef hot dogs, and frozen custard has been recognized for successful brand differentiation. The company's commitment to maintaining menu consistency while expanding operations has been acknowledged as an effective strategy for building brand loyalty.
Business Performance Achievement: Freddy's has received recognition for its strong financial performance and successful ownership transitions. The company's acquisition by Thompson Street Capital Partners in 2021 and subsequent sale to Rhône Group in 2025 for approximately $700 million demonstrate the brand's significant business value and market position.
Customer Satisfaction Recognition: Freddy's has achieved strong customer loyalty and satisfaction ratings, particularly in markets where the brand has established long-term presence. The company's focus on quality ingredients and consistent service has resulted in high customer retention and repeat business.
Expansion Strategy Success: Freddy's planned expansion into Canada and continued domestic growth have been recognized as examples of successful international expansion planning. The company's methodical approach to market entry and franchise partner selection has been acknowledged as best practice in franchise development.
Veteran and Family Values Recognition: The company's connection to military service through founder Freddy Simon's World War II service and Purple Heart and Bronze Star awards has been recognized as part of the brand's authentic American heritage. This military connection and family business foundation contribute to the brand's distinctive identity and values.
Operational Excellence: Freddy's franchise system and operational standards have been recognized for effectiveness in maintaining quality across a growing network of locations. The company's ability to scale operations while preserving brand standards has been acknowledged as a significant achievement in franchise management.
Freddy's Frozen Custard & Steakburgers has maintained a relatively clean operational record throughout its history, with few major controversies or recalls. The company's focus on quality ingredients and controlled growth has helped avoid many issues that affect larger restaurant chains.
Food Safety Incidents: Like all restaurant chains, Freddy's has occasionally faced minor food safety issues at individual locations, though no major brand-wide recalls have been reported. The company's emphasis on cooked-to-order food and fresh ingredients helps reduce food safety risks compared to pre-prepared food models. Individual location incidents are addressed through standard restaurant health and safety protocols.
Franchise Disputes: Freddy's has experienced some franchise-related disputes, which are common in the franchise restaurant industry. These conflicts typically involve operational standards, territorial rights, or business performance expectations. The company has generally resolved these disputes through standard franchise agreement mechanisms.
Competition and Market Challenges: Freddy's faces intense competition in the fast-casual restaurant segment from established chains like Shake Shack, Culver's, and Five Guys, as well as newer entrants in the premium burger and frozen dessert categories. This competitive pressure creates ongoing challenges for market share and customer acquisition.
Labor and Employment Issues: Like many restaurant chains, Freddy's has faced labor-related challenges including staffing shortages, wage pressures, and employee retention issues. The company has had to adapt to changing labor market conditions and increasing minimum wage requirements in various jurisdictions.
Supply Chain Disruptions: Freddy's has experienced supply chain challenges, particularly during the COVID-19 pandemic and subsequent disruptions. These issues have affected ingredient availability and pricing, requiring the company to adapt its sourcing strategies.
Ownership Transition Concerns: The multiple ownership changes from founding family control to Thompson Street Capital Partners in 2021, and then to Rhône Group in 2025, have created some uncertainty among franchisees and employees about the company's future direction and commitment to brand values.
Economic Sensitivity: As a discretionary dining option, Freddy's is vulnerable to economic downturns and changes in consumer spending patterns. Economic recessions and inflationary pressures can impact customer frequency and average check sizes.
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| Bloomin Brands | USA | 2000 | Premium | United states | All Genders | |
| Yum Brands | United States | 1969 | Mass market | United states | All Genders | |
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| Jersey Mikes Franchise Systems | USA | 1956 | Mass market | United states | All Genders | |
| Darden Restaurants | United States | 1981 | Mass market | United states | All Genders | |
| Shake Shack Inc | USA | 2004 | Premium | Global | Unisex |
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