
Fleming's Prime Steakhouse and Wine Bar is owned by Bloomin' Brands, Inc. (NASDAQ: BLMN), a publicly traded American restaurant company headquartered in Tampa, Florida. Fleming's was founded in 1998 by Paul Fleming and Bill Allen in Newport Beach, California. Bloomin' Brands acquired Fleming's in 2000. As of July 2026, the chain operates 63 locations across the United States. The brand is known for its USDA Prime beef, Fleming's 100 wine list, and upscale dining experience.
Parent Company
Acquired
2000
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Fleming's Prime Steakhouse and Wine Bar | Bloomin' Brands Inc. | Wholly owned |
Fleming's Prime Steakhouse and Wine Bar was founded in 1998 by Paul Fleming and Bill Allen. Paul Fleming was already a successful restaurateur, having previously founded P.F. Chang's China Bistro. The first Fleming's location opened in Newport Beach, California, with a concept designed to redefine the steakhouse experience with a modern atmosphere, high-quality USDA Prime beef, and an extensive wine program.
The brand's signature feature is the Fleming's 100, a curated collection of 100 wines available by the glass. This was an innovative concept when introduced, as most steakhouses at the time offered a limited by-the-glass selection. The Fleming's 100 allowed diners to explore a wide range of wines without committing to a full bottle, making it particularly appealing to wine enthusiasts and corporate diners.
The menu focused on USDA Prime beef, which represents the top 2-3% of all beef graded by the USDA. The chain offered prime ribeye, filet mignon, New York strip, and bone-in cuts, along with seafood, lobster, and seasonal side dishes. The brand positioned itself as a premium dining destination for business dinners, celebrations, and special occasions.
Bloomin' Brands acquired Fleming's in 2000, providing capital for expansion. Under Bloomin' Brands ownership, Fleming's expanded from its California base into markets across the United States. The chain grew to approximately 65 locations at its peak, with restaurants in major metropolitan areas including Los Angeles, Chicago, Houston, Phoenix, and Tampa.
Fleming's has maintained a company-owned operating model, meaning all locations are owned and operated by Bloomin' Brands rather than franchised. This differs from Outback Steakhouse, which uses a franchise model for many of its locations. The company-owned model allows Fleming's to maintain consistent quality and service standards across its restaurants.
As of July 2026, Fleming's operates 63 locations across the United States. The chain has not pursued aggressive expansion in recent years, focusing instead on maintaining its existing restaurants and refining the dining experience. Public reports show no active expansion plans or new location announcements, suggesting the brand is in a maintenance rather than growth phase.
Fleming's annual revenue is estimated at approximately $123.9 million, with approximately 1,470 employees. The chain's restaurants typically occupy spaces of 6,000 to 13,000 square feet in upscale shopping centers, business districts, and suburban locations. The brand's site requirements include 75 parking spaces and traffic counts of at least 30,000 vehicles per day.
What does Bloomin' Brands own?
Bloomin' Brands owns and operates four restaurant concepts: Outback Steakhouse (700+ locations), Bonefish Grill (~180 locations), Carrabba's Italian Grill (~170 locations), and Fleming's Prime Steakhouse and Wine Bar (~65 locations). The company operates over 1,450 restaurants in 46 US states, Guam, and approximately 12 countries. The majority of locations are company-operated, with franchising used primarily for international markets.
Is Bloomin' Brands publicly traded?
Yes. Bloomin' Brands Inc. trades on NASDAQ under the ticker symbol BLMN. The company went public in 2012 in an IPO that raised approximately $176 million at $11 per share. Bloomin' Brands is a component of the Russell 2000 Index. The company has no parent company and no controlling shareholder.
Who founded Bloomin' Brands?
Bloomin' Brands was founded in 1988 by Chris Sullivan, Bob Basham, Tim Gannon, and Trudy Cooper, who opened the first Outback Steakhouse in Tampa, Florida. The founders built the company through organic growth and strategic acquisitions, including Carrabba's Italian Grill (partnership formed 1993), Bonefish Grill (acquired 2001), and Fleming's Prime Steakhouse (acquired 2002).
Where is Bloomin' Brands headquartered?
Bloomin' Brands is headquartered in Tampa, Florida. The corporate headquarters houses executive leadership, finance, legal, supply chain, and shared service functions supporting the global restaurant network. Tampa has been the company's headquarters since its founding in 1988.
How many brands does Bloomin' Brands own?
Bloomin' Brands operates four restaurant brands: Outback Steakhouse, Bonefish Grill, Carrabba's Italian Grill, and Fleming's Prime Steakhouse and Wine Bar. The company previously operated Roy's restaurant chain, which was sold in 2017.
Who owns Bloomin' Brands?
Bloomin' Brands has no parent company and no controlling shareholder. The company is publicly traded on NASDAQ under BLMN and is owned by institutional investors including BlackRock, Vanguard Group, and Dimensional Fund Advisors, each holding single-digit percentage stakes. The founders retain small equity positions but are not involved in day-to-day management.
What is Bloomin' Brands' turnaround strategy?
In November 2025, Bloomin' Brands announced a turnaround strategy under CEO Mike Spanos focusing on three pillars: operational excellence at Outback Steakhouse, menu simplification across all brands, and technology investment including digital ordering and loyalty programmes. The company suspended its quarterly dividend of $0.24 per share to reallocate approximately $50 million annually toward strategic initiatives and debt reduction. Q3 2025 results showed early success, with all four brands achieving positive comparable sales growth.
What is Bloomin' Brands' revenue?
For FY2025, Bloomin' Brands' total revenue was approximately $4.0 billion, down from approximately $4.3 billion in FY2024. Q3 2025 revenue was $928.8 million, with an adjusted diluted loss of $0.03 per share. The company does not provide forward revenue guidance but has indicated that the turnaround strategy is expected to stabilise sales and improve margins over time.
Bloomin' Brands publishes annual ESG (Environmental, Social, and Governance) reports that cover sustainability initiatives across its brand portfolio, including Fleming's. The company has set goals for reducing greenhouse gas emissions, decreasing water usage, and improving waste management across its restaurants.
On food sourcing, Fleming's serves USDA Prime beef, which represents the top 2-3% of all beef graded by the USDA. The brand's beef suppliers are subject to Bloomin' Brands' supplier quality standards, which include food safety, animal welfare, and environmental compliance requirements. However, Fleming's does not specifically market its beef as grass-fed, organic, or locally sourced.
The restaurant industry faces increasing scrutiny over its environmental impact, particularly regarding beef production, which is resource-intensive and contributes to greenhouse gas emissions. Fleming's has not publicly announced specific initiatives related to reducing beef-related environmental impact or offering plant-based alternatives at scale.
Bloomin' Brands has implemented diversity and inclusion programs across its brands, including Fleming's. The company reports workforce demographics and has set goals for increasing diversity in management positions. The company also supports community initiatives through the Outback Steakhouse Foundation, though Fleming's-specific charitable programs are less prominent.
Fleming's has received recognition in the restaurant industry for its wine program and dining experience. The Fleming's 100 wine list has been noted by wine publications and restaurant reviewers as one of the most extensive by-the-glass programs in the steakhouse category. The brand has received Wine Spectator awards for its wine selection.
The chain has been featured in "best steakhouse" lists by local and national publications in various markets. Fleming's has been recognized for its consistent quality across locations, a benefit of the company-owned operating model. The brand's USDA Prime beef certification is a recognized quality standard in the restaurant industry.
Fleming's locations in major markets including Los Angeles, Houston, and Tampa have received positive reviews from food critics and diners. The brand's commitment to the Fleming's 100 wine program has been particularly noted as a differentiator from competitors that offer more limited by-the-glass selections.
Fleming's has not been involved in major public controversies specific to the brand. However, parent company Bloomin' Brands has faced challenges that indirectly affect Fleming's.
In 2024, Bloomin' Brands faced a class-action lawsuit related to data breaches that affected customer payment card information at some of its restaurant locations. The lawsuit alleged that the company failed to adequately protect customer data. This type of cybersecurity incident is a growing concern in the restaurant industry, where point-of-sale systems process large volumes of payment card transactions.
The restaurant industry as a whole has faced criticism over labor practices, including minimum wage disputes, tip pooling arrangements, and working conditions. Fleming's, as a company-owned brand within Bloomin' Brands, is subject to the parent company's labor policies and any related legal proceedings.
Bloomin' Brands has also faced pressure from activist investors regarding its stock performance and strategic direction. The company's share price has underperformed relative to some competitors, leading to calls for operational improvements, cost reductions, or strategic alternatives including potential sale of the company. These corporate-level pressures could affect Fleming's long-term strategy.
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|---|---|---|---|---|---|---|
| Darden Restaurants | United States | 1981 | Mass market | United states | All Genders | |
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| Darden Restaurants | USA | 1990 | Premium | Global | All-ages | |
| Freddys Frozen Custard Steakburgers Inc | USA | 2002 | Mass market | United states | All-ages | |
| Yum Brands | United States | 1969 | Mass market | United states | All Genders | |
| Hooters Of America | USA | 1983 | Mass market | Global | All-ages |
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Market Positioning: Fleming's Prime Steakhouse and Wine Bar competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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